Get a FREE conference ticket
THURSDAY, AUGUST 31, 2023
11:00 AM EST / 5:00 PM CET
Recording available if you sign up
FREE ONLINE CONFERENCE
Protect Your Margins: Wield the Power of Upselling in Uncertain Times
In many markets, the competition is fierce, and revenues are being spread thin as guests spread their bookings across a growing number of listings. Simultaneously property managers are feeling the burn of inflation.
🌟 Join our FREE online conference and discover the game-changing power of strategic upselling! Learn to:
1️⃣ Safeguard and boost your margins without the need for constantly chasing new clients.
2️⃣ Maximize revenue streams without doubling your workload.
3️⃣ Enhance guest experience, leading to happier customers and stellar reviews.
💡 Our lineup of industry experts will provide actionable advice on mastering the art of upselling. Plus, you’ll hear a real-life success story from a property manager who’s already reaping the benefits.
Discover the answers to key questions at the conference:
- How can I monetize services I already offer through upselling?
- What are the key tactics and techniques to successfully upsell to guests without being pushy or intrusive?
- Are there particular amenities, services, or experiences that are more likely to resonate with guests and lead to successful upselling?
- What are some real-life examples of successful upselling in the short-term rental industry, and what lessons can we learn from them?
- What are the potential challenges and pitfalls to watch out for when implementing upselling in a short-term rental business?
MEET OUR PARTNERS
MEET OUR PANEL OF SPEAKERS
François Gouelo
CEO & Co-Founder, Enso Connect
Francois is the co-founder & CEO of Enso Connect, a dynamic AI-driven guest experience platform for hospitality professionals.
Together with his co-founderPeter Sorbo, Francois started Enso Connect a few months before the beginning of the pandemic. Since then, Enso Connect has scaled from 68 listings to over 20,000 homes in 54+ different countries, and processed over 1.2 million guest profiles, helping operators monetize and digitize the guest experience.
Francois was recognized as the City of Toronto Entrepreneur of the Year by the Entrepreneur’s Organization (GSEA), voted the most innovative Proptech CEO of 2020 in the UK, was a finalist for the Royal Bank of Canada Innovation Award, and represented Canada at the G20 Summit for the Young Entrepreneur’s Alliance group.
Francois was nominated as the Rising Star of the short-term rental industry by The Shortyz Awards consecutively in 2022 and 2023.
This year he was recognized as one of the 30 most innovative and inspiring Canadian entrepreneurs of the year by Forbes 30×30 Toronto and Glory Professional 30×30 (formerly known as Bay Street Bull).
Jennifer Wilson
Business Development Manager, GuestView Guide
Jennifer Wilson has 20+ years of experience in the hospitality industry, including 11 years in hotels. She has worked with renowned companies such as Walt Disney World, Caesars Entertainment, Hyatt Hotels & Resorts, and Starwood Hotels.
With three years of experience in digital signage, she has demonstrated an understanding of the latest industry trends and technologies. She has earned numerous accolades and recognition, cementing her reputation as a true leader in the hospitality space with dedication to delivering high quality guest experiences.
Madison Rifkin
Founder & CEO, Mount
Madison Rifkin is the Founder and CEO of Mount where she is on a mission to change the way we travel. She encourages travelers to go with just a backpack and rent everything they need in destination from the locals. She’s rooted in the Short Term Rental Industry where she’s won the Rising Star Award in 2022 and 2023 and enables accommodation providers to offer hyper local experiences to their guests.
Julia Rossi
Short-Term Rental Owner
and Founder, Grey Domain
Julia Rossi and her husband retired from their corporate careers to invest in and operate McKenzie Corner, a 5-star shoppable short-term rental in Waco, TX. Alongside their portfolio of design canvas properties, they also run Grey Domain, a Design + Build business. Julia’s hands-on approach and meticulous attention to detail elevate the guest experience, with carefully chosen shoppable items and brand sponsorships. As a Shark Tank alum, she brings a wealth of expertise to the table.
Featured on notable platforms like “SawDust Talk,” “Behind the Stays,” “Waco Business Podcast,” and “Women United in Art Magazine,” Julia’s properties have gained recognition within the industry. Managing marketing and upsell opportunities through a collaborative partnership with a Texas-based property management company, she ensures an unparalleled guest experience while employing cutting-edge technology.
Julia’s sales, marketing, and tech know-how have been instrumental in monetizing STRs beyond standard bookings. Her creative upselling strategies and unique experiences leave a lasting impression on guests and increase revenue. With a dedication to providing actionable insights and resources, Julia empowers short-term rental hosts and property managers to build scalable businesses.
The Power of Upselling: Safeguard Revenues and Delight Customers
In an era where bookings are becoming increasingly dispersed among a growing number of listings, it’s time to rethink your approach to revenue generation. Join us for an insightful and practical online conference designed exclusively for short-term rental hosts and managers like you.
Supply vs Demand: In many markets, the competition is fierce, and revenues are being spread thin as guests spread their bookings across a growing number of listings.
Unlock Revenue Potential: Learn how upselling can be an effective tool to protect and pad your revenue margins without the need for finding new clients or doubling your workload.
Happy Guests, Happy Business: Discover how upselling can simultaneously lead to happier guests, resulting in positive reviews, repeat bookings, and increased referrals.
Expert Panel: Our conference features a lineup of esteemed subject matter experts from the short-term rental industry. They will provide you with clear, actionable steps on how to implement upselling strategies and add new revenue streams to your business.
Real-Life Success Story: Hear firsthand from a successful property manager who will share their personal experiences and insights on how they have effectively leveraged upselling to boost their bottom line.
REGISTER FREE
Your Host
Uvika Wahi
Head of Content & Community, Rental Scale-Up
Uvika Wahi is the Head of Content and Community at Rental Scale-Up, a short-term rental media company dedicated to providing hosts, property managers, and industry vendors with valuable insights and resources. She plays an instrumental role in publishing industry reports, analyses, and news that help stakeholders make informed decisions to boost profitability.
In addition to her work at Rental Scale-Up, Uvika assists luxury short-term rental businesses in developing resilient and effective marketing strategies that guide guests through their sales funnels. Her efforts bring forth diverse and unique perspectives from the short-term rental industry.
Uvika also organizes monthly online conferences at Rental Scale-Up, each focusing on a different aspect of running a short-term rental business. These events empower hosts, managers, and vendors alike to grow and succeed in the competitive market.
