Direct Booking Summit 2026

Direct Booking Summit 2026 is an in-person conference focused on hotel and hospitality professionals working on direct booking strategy. The event brings together marketing, revenue, commercial, and e-commerce leaders to discuss how hotels are reducing reliance on OTAs and strengthening direct guest relationships.

The agenda centers on practical case studies, hands-on workshops, and peer discussions covering topics such as direct demand generation, website performance, distribution strategy, AI in hospitality marketing, rate parity, and brand control. Sessions are designed to prioritise real-world examples and implementation-focused takeaways rather than high-level theory.

The summit is primarily attended by hotel executives, revenue and marketing leaders, and digital teams. Technology providers participate through dedicated vendor tickets and partnerships. Direct Booking Summit 2026 takes place at The St. Regis Mexico City.