Smart insights for short-term rental professionals.
RSU by PriceLabs (or Rental Scale-Up by PriceLabs) is an editorial publication dedicated to helping short-term rental operators and property managers make better decisions, faster. We cover platform strategy, market data, technology, regulation, and the operational realities of running STR businesses at scale. We tell you not just what happened, but what it means for you.
We are not an aggregator. We are not an algorithm. Every story we publish is reported, written, and edited by people who work in this industry every day.
Our Story
RSU started in 2013 as RentalPreneurs.com, a personal blog by Thibault Masson sharing what he was learning as a vacation rental owner and former Booking.com executive. In 2020, it was rebranded as Rental Scale-Up, expanding into a full editorial platform covering the short-term rental industry. In August 2022, Rental Scale-Up was acquired by PriceLabs, one of the leading revenue management platforms for STR operators, who have always believed that an educated industry is a stronger one. In 2025, we rebranded as RSU by PriceLabs, making that partnership more visible than ever.
More than a decade of publishing. Editorially independent throughout.
What We Cover
- Platform strategy: What Airbnb, Vrbo, and Booking.com are actually doing behind their announcements, and what it means for your business
- Technology: The tools that genuinely make STR operations easier: channel managers, pricing software, AI applications, and more
- Market data & pricing: Data-driven stories to help you optimize revenue, understand your market, and outperform competitors
- Regulation: The legislative and policy shifts you need to track across key markets
- AI in hospitality: How artificial intelligence is reshaping pricing, marketing, guest communication, and operations across the STR industry
How to Follow RSU
Wherever you like to learn, we’re there:
- Articles: In-depth analysis and timely platform coverage at rentalscaleup.com
- Newsletter: Weekly digest delivered to 10,000+ short-term rental pros every week. Subscribe here
- YouTube: Long-form video stories, expert interviews, and Shorts. Watch here
- Podcast: Industry conversations you can listen to while you work. Tune in on Spotify or on Apple Podcasts.
- LinkedIn: Live coverage, analysis, and community discussions. Follow us
Our Team
Thibault Masson: Founder & Industry Educator
Thibault founded RSU in 2013 and has spent more than a decade covering the short-term rental industry. He is a working vacation rental owner with properties in Bali, Paris, and St. Barthélemy, and previously served as Head of Global Product Marketing for the Homes & Apartments division at Booking.com, giving him a rare inside view of how the world’s largest travel platforms actually think about operators, pricing, and inventory.
He currently leads Product Marketing at PriceLabs while serving as Founder of RSU by PriceLabs. He published the first French-language book on making money with Airbnb, and is a regular speaker at VRMA, Vacation Rental World Summit, and SCALE. In 2024, he was awarded both the Shortyz Rentalpreneur of the Year and Best Book Direct Educator.
Connect with Thibault on LinkedIn
Uvika Wahi: Editor
Uvika has been part of the RSU editorial team for nearly six years, working across content strategy, research, and editorial direction. She is a regular participant on industry panels covering short-term rental trends, technology, and the future of hospitality. Her editorial focus is on making sure every story RSU publishes is not just timely, but genuinely useful to the people running STR businesses every day.
Connect with Uvika on LinkedIn
Guneet Lamba: Staff Writer
Guneet has spent five years working at PriceLabs, developing deep expertise in short-term rental operations and hospitality technology. She brings that practitioner’s lens to her writing at RSU, covering platform updates and making sense of market data for property managers.
Connect with Guneet on LinkedIn
Editorial Standards
RSU by PriceLabs operates as an independent editorial publication. Our coverage is not pay-to-play, Companies and platforms do not pay to be covered, and advertising relationships do not influence our editorial decisions.
How we decide what to cover: We prioritise stories that have a direct, practical impact on short-term rental operators and property managers. We read widely across industry sources, monitor platform announcements closely, and track regulatory developments in key STR markets. Our editorial team debates what’s signal and what’s noise before deciding what to publish.
Accuracy: We verify information before publishing and will correct errors promptly. If you spot an inaccuracy, contact us at [email protected].
Relationship with PriceLabs: RSU is owned by PriceLabs, a leading STR revenue management platform. We cover PriceLabs alongside competing tools and platforms on the same editorial terms as any other company. Our goal is to be the most useful independent voice in the short-term rental industry. That requires editorial independence, and we protect it.
Why Trust Rental Scale-Up by PriceLabs
- 10+ Years Online: From our start as RentalPreneurs to today, we’ve been publishing insights for over a decade.
- Part of PriceLabs: We’re backed by one of the leading vacation rental tech solutions in the world.
- Real practitioners: Our editorial team includes a working vacation rental owner, career STR industry professionals, and people who have worked inside the platforms they cover
- Award-Winning Leadership: With industry recognition in 2024, we’re proud to lead by example.
- Global Stage Presence: Regular speakers at VRMA, VRWS, and SCALE.
- Engaged Community: 10,000+ newsletter readers, YouTube subscribers, and LinkedIn followers.
- Independent Voice – Editorially independent, even as part of the PriceLabs family.
- Secure & Transparent – SSL-certified site and clear privacy standards.
Let’s scale smarter, together.