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Is a quiet calendar a week out a reason to drop your rate? Not always. KeyData’s data shows late bookings lean toward smaller, cheaper homes, which pulls the average rate down without anyone discounting. Thibault Masson, founder of RSU by PriceLabs, and Sally Henry, VP of Market Intelligence and Insights at KeyData, unpacked this during a free RSU by PriceLabs webinar on October 28, 2026. They also discuss what VRMA and VRWS each offer property managers, and Sally shares the data she presented at the Vacation Rental World Summit in Lyon. 📖 How to score your company on AI, function by function, plus the scorecard and team guide from the VRMA workshop: https://www.rentalscaleup.com/vacation-rental-managers-ai-scorecard-vrma-2026 📖 Why 40% of self-managing homeowners plan to add properties, and where that leaves property managers: https://www.rentalscaleup.com/vacation-rental-owner-acquisition-global-host-report/ Thibault also covers PriceLabs research on small managers planning to sell, and how his VRMA workshop scorecard can help teams decide where AI fits next year. 00:00 Introduction 03:13 Inside VRMA and the Vacation Rental World Summit 11:37 Booking Trends: US vs. Europe 19:24 Booking Platforms and Direct: How Channel Share Is Shifting 23:11 What Property Managers Expect for 2027 31:00 AI in Practice 33:58 Planning for 2027 35:29 Listener Q&A 📊 PriceLabs Global Property Manager Report 2026: https://hello.pricelabs.co/global-property-manager-report 🎥 Watch the full video with slides: https://www.youtube.com/watch?v=vh5dkdvGms0 📩 Join over 10,000 professional operators who get the short-term rental news that matters, every week. Subscribe to the RSU by PriceLabs newsletter for free here: https://rentalscaleup.com/newsletter #ShortTermRentals #PropertyManagement #VacationRentalPodcast #KeyData #RSUbyPriceLabs
What VRMA and VRWS Revealed About Booking Trends and 2027, With KeyData’s Sally Henry
Calendars still open a week out, and owners asking why you haven’t dropped the rate? KeyData’s data shows late bookings come in cheaper mostly because of which homes book late, and not necessarily because guests are getting discounts. This was one of the insights revealed by Thibault Masson, founder of RSU by PriceLabs, and Sally Henry, VP of Market Intelligence and Insights at KeyData, during a free webinar organized by RSU by PriceLabs on Oct 28, 2026. The two broke down which of the two biggest industry conferences (VRMA and VRWS) are worth your time and why, shared data Sally presented at the Vacation Rental World Summit in Lyon. 📖 How to score your company on AI, function by function, plus the scorecard and team guide from the VRMA workshop: https://www.rentalscaleup.com/vacation-rental-managers-ai-scorecard-vrma-2026 📖 Why 40% of self-managing homeowners plan to add properties, and where that leaves property managers: https://www.rentalscaleup.com/vacation-rental-owner-acquisition-global-host-report/ Thibault also shares new PriceLabs research on small managers who are building their business to sell, and how the AI scorecard from his VRMA workshop can help teams plan next year. Chapters & Timestamps: 00:00 Introduction: Thibault Masson and Sally Henry 03:13 Inside VRMA: What the Conference Was Like 06:01 Vrbo’s 12% Commission News at VRMA 06:33 First-Time Tips for Attending VRMA 08:55 Inside the Vacation Rental World Summit in Lyon 11:37 Booking Trends: US vs. Europe 12:38 Booking Window and Length of Stay 15:03 Late Bookings: More Reservations, Less Revenue 15:51 Why Late Bookings Have Lower Rates 16:43 How Bedroom Size Changes Booking Pace 17:53 Comparing Yourself to the Right Market 19:24 OTAs Are Gaining Share From Direct 21:09 Direct Is Losing Share in Every Booking Window 23:11 KeyData’s 2027 Outlook: What US Managers Expect 25:27 PriceLabs Research: Small Managers Building to Sell 27:31 Homeowners Who Plan to Add Properties 29:22 Starting Direct Bookings With Repeat Guests 31:00 AI in Practice: The VRMA Workshop Scorecard 33:58 Planning for 2027: Where to Focus Now 35:29 Q&A: Can ChatGPT and Claude Drive Direct Bookings? 36:42 Q&A: Is a 10% Early Direct Booking Discount Worth It? 37:38 Q&A: Cancellation Policies and Rebooking 39:41 Reports and Conference Decks to Download 41:45 PriceLabs Athena, the New AI Revenue Analyst Connect with Sally Henry LinkedIn: https://www.linkedin.com/in/sally-henry-3516229/ KeyData: https://www.keydata.co/ 📊 Download the reports from this webinar: KeyData 2027 Vacation Rental Industry Outlook: [Insert Link] Sally’s VRMA 2026 and VRWS 2026 decks: [Insert Link] PriceLabs Global Property Manager Report 2026: https://hello.pricelabs.co/global-property-manager-report PriceLabs Global Host Report 2026: https://hello.pricelabs.co/global-host-report 🤖 Join the free beta for PriceLabs Athena: https://hello.pricelabs.co/athena Mentioned in this video: KeyData, VRMA, Vacation Rental World Summit, Airbnb, Booking.com, Vrbo, Renjoy, ChatGPT, Claude 💡 Price confidently across every channel with PriceLabs: https://pricelabs.co/?utm_source=youtube&utm_medium=video&utm_campaign=rsu_webinar&utm_content=vrma-vrws-2027 🎙️ Listen to the full audio breakdown on our podcast: [Insert Podcast Link] 📩 Stay ahead of the market: Join over 10,000 professional operators who get the short-term rental news that matters, every week. Subscribe to the RSU by PriceLabs newsletter for free here: https://rentalscaleup.com/newsletter #ShortTermRentals #PropertyManagement #VacationRentalData #VRMA #VRWS #KeyData #DirectBookings #RevenueManagement #VacationRentalNews #PriceLabs #RSUbyPriceLabs
Why Late Bookings Don’t Mean It’s Time to Drop Your Vacation Rental Rates
No more washing dishes before checkout? Guests might be celebrating. But for Airbnb hosts and property managers, the bigger question is: Who decides what's reasonable to ask of guests? Starting November 20, Airbnb is changing how house rules work. Binding rules are limited to Airbnb's predefined categories, while everything else becomes a nonbinding request. So, Thibault Masson put Airbnb's new automated rules checker to the test, running around 20 scenarios involving checkout chores, cleaning fines, guest IDs, rental agreements, and safety instructions. Here's what we explore: The new rulebook: What hosts can enforce versus what they can only request The surprising results: Why starting a dishwasher was flagged, but offering paid breakfast wasn't, and why a bear-proof trash bin failed the test The bigger implications: What happens when Airbnb's rules intersect with property managers' responsibilities for guest safety, liability, and legal compliance? Fewer checkout chores might be good news for everyone. But when even safety-related requests can get flagged, where does Airbnb draw the line? Read the full breakdown of the policy: https://www.rentalscaleup.com/airbnb-new-house-rules-policy/ Read the test we ran on the AI editor: https://www.rentalscaleup.com/airbnb-house-rules-checker-property-managers/ Stay ahead of the market: Join 10,000+ professional operators getting weekly industry insights:⁠ rentalscaleup.com/newsletter #Airbnb #AirbnbHosts #VacationRentals #ShortTermRentals #PropertyManagement #HouseRules #VacationRentalManagement #RentalScaleUp
Airbnb's New House Rules: We Tested What Hosts Can and Can't Require
Airbnb is banning checkout chores from November 20. But for property managers, the bigger story is what else its new checker blocks: fines, rental agreements, and requests for guest ID. The policy applies to bookings worldwide. Only a short list of rules is binding. Everything else becomes a request guests are encouraged to follow, and Airbnb now flags anything it reads as a chore, a fine, a contract, or a request for personal data as soon as you save it. 📖 What hosts can and can’t ask guests from November 20, rule by rule: https://www.rentalscaleup.com/airbnb-new-house-rules-policy/ 📖 We ran a test of the requests you can add: https://www.rentalscaleup.com/airbnb-house-rules-checker-property-managers/ In this video, Thibault Masson, founder of RSU by PriceLabs, runs about 20 tests on Airbnb’s new house rules editor, which is already live. You will see which requests get flagged, which ones pass, and where the checker gets it wrong. For property managers, the results raise bigger questions than dishes: who carries the risk when a guest gets hurt, when you can still check ID, how much guest data you can collect, and what that means for the check-in and messaging tools you use. Chapters & Timestamps: 00:00 Introduction: Airbnb’s New House Rules 00:25 Safety Rules, Agreements, Deposits and ID 01:39 Binding House Rules vs. Non-Binding Requests 02:05 How Airbnb’s Request Checker Works 03:24 Test: Asking Guests to Load the Dishwasher 04:01 Test: A Fee for Leaving the House Dirty 04:41 Test: Offering Paid Breakfast 05:08 Test: Asking for a Passport and Email 06:32 Test: Requiring a Rental Agreement 07:06 Test: Safety Rules Like No Diving 08:11 Test: The Bear-Proof Trash Bin 08:54 Key Takeaways From the Tests 09:43 Who Carries the Risk? 10:10 Can You Still Ask for ID? 10:29 Who Owns the Guest Data? 11:37 The Upside for Property Managers Mentioned in this video: Airbnb, AirCover 💡 Price confidently across every channel with PriceLabs: https://pricelabs.co/?utm_source=youtube&utm_medium=video&utm_campaign=rsu_votw&utm_content=airbnb-house-rules 🎙️ Listen to the full audio breakdown on our podcast: https://open.spotify.com/episode/2zhAeCzt3PkuM3JSQ1p4e1?si=w45rsn-xTKOkMPhd6jacYg 📩 Stay ahead of the market: Join over 10,000 professional operators who get the most important short-term rental news and algorithmic breakdowns delivered straight to their inbox every week. Subscribe to the RSU by PriceLabs newsletter for free here: https://rentalscaleup.com/newsletter #Airbnb #HouseRules #ShortTermRentals #PropertyManagement #VacationRentalNews #ShortTermRentalNews #AirCover #GuestData #PriceLabs #RSUbyPriceLabs
I Tested Airbnb’s New House Rules. Even Its Own Example Got Flagged
Your next Airbnb guest could discover your property through a friend’s past trip. In this clip, Thibault Masson breaks down Airbnb’s new social features and what in-app referrals could mean for hosts and property managers. The stakes go both ways: a great stay can become a recommendation among friends. A poor stay, along with its review, can reach that same circle. If a past guest’s friends discovered your listing today, what would their experience tell them? Follow RSU by PriceLabs for news and insights for professional short-term rental managers. #Airbnb #AirbnbUpdate #AirbnbHosts #ShortTermRentals #PropertyManagement #GuestExperience #RentalScaleUp
Airbnb Just Turned Word of Mouth Into a Feature
Are you risking your Vrbo listing by offering discounts on your own website? Property managers and hosts could face listing removal or penalties on Vrbo if their direct booking rates are lower than what is published on the platform. Vrbo is rolling out updated terms starting October 29 that move every host to a flat 12% commission model. Alongside this fee shift, Vrbo is introducing a strict rate parity clause that requires your listing conditions on Vrbo to be at least as favorable as anywhere else online, including your direct site. However, it is taking a step back in letting you price your direct the way you want to. In this episode: The Problem: Why pricing lower on your direct site puts your Vrbo listing at risk of removal. The News: Breaking down Vrbo’s October 29 update, flat 12% commission, and strict rate parity enforcement. Key Takeaways: Learn how price parity works and why the other European giant, Booking.com isn't enforcing this (hint: it's regulatory!) and what to check in sister brands: Abritel, FeWo-direkt, Stayz or Bookabach. Read the full breakdown: https://www.rentalscaleup.com/vrbo-rate-parity-abritel-fewodirekt/ Optimize your rate strategy with PriceLabs: pricelabs.co/?… Stay ahead of the market: Join 10,000+ professional operators getting weekly industry insights: rentalscaleup.com/newsletter #Vrbo #ShortTermRentals #RateParity #PropertyManagement #DirectBookings
Will Vrbo’s new rate parity clause kill your direct booking strategy?
Can Vrbo delete your listing if you price it lower on your own website? Vrbo is moving every host to a flat 12% commission from October 29. But talk to property managers and the number isn’t what’s worrying them. Buried in the new terms is a clause that requires your Vrbo listing to be at least as favorable as anywhere else online, including your direct booking site. If your prices don’t match, Vrbo can push your listing down in search, pause it, or remove it entirely. 📖 Read the full breakdown on our blog: https://www.rentalscaleup.com/airbnb-weather-protection-how-its-rain-insurance-works/ In this video, Uvika Wahi unpacks Vrbo’s new terms, from the commission change by model to the price-matching clause property managers pushed back on at VRMA. You will learn how Vrbo detects price differences across platforms, why Booking.com can’t enforce the same rule in Europe, and what to check if you list on Vrbo’s sister brands like Abritel, FeWo-direkt, Stayz or Bookabach. 🧮 Do the math on fees, VAT and GST with this PriceLabs guide: https://help.pricelabs.co/portal/en/kb/articles/vrbo-fee-structure-change-what-pricelabs-users-need-to-know 💡 Price confidently across every channel with PriceLabs: https://pricelabs.co/?utm_source=youtube&utm_medium=video&utm_campaign=rsu_votw&utm_content=vrbo-rate-parity 📩 Stay ahead of the market: Join over 10,000 professional operators who get the most important short-term rental news and algorithmic breakdowns delivered straight to their inbox every week. Subscribe to the RSU by PriceLabs newsletter for free here: https://rentalscaleup.com/newsletter #Vrbo #ShortTermRentals #RateParity #PropertyManagement #VacationRentalNews #ShortTermRentalNews #DirectBookings #PriceLabs #RSUbyPriceLabs
Priced Lower Elsewhere? Vrbo’s New Terms Let It Remove Your Listing
What if you could target property owners who are actively frustrated with finding reliable cleaners and pitch them the perfect solution? AI is completely transforming the vacation rental acquisition playbook for property managers. It is not the 1900s; sending one-to-many cold emails is over! You need to arrive in 2026, where you can now zero in on underperforming listings and properties with poor reviews, identifying owners ripe for a manager to save the rental they built with care. In this clip, Brooke Pfautz from Vintory explains how you can build hyper-targeted marketing personas. By aligning your cold outreach, direct mail, and landing pages directly to an owner-specific pain point, your marketing actually lands. How are you segmenting your owner outreach to grow your inventory? Drop your strategy in the comments. We read everything! 📩 Get the most important short-term rental news and breakdowns every week, free: https://rentalscaleup.com/newsletter #ShortTermRentals #RevenueManagement #PriceLabs #PropertyManagement #VacationRentals #AIMarketing #leadgeneration
The End of One-to-Many Marketing for Property Managers
The Airbnb 2026 fall update changes how guests find your listing in two main ways. First, guests can now speak or type what they want in their own words, like "a house in Nashville for tonight", and AI turns that sentence into a location, dates, and filters to match them with your property. Second, guests can now tap into a verified network of real travelers to see where their friends stayed and book those exact places. In this video: 🎙️How Natural Language Search Works: See how a simple sentence converts into filters, and how typing "baby" automatically pulls up cribs and toys while AI writes short listing descriptions straight from details hosts provide. 🗺️ Inside the Travel Map: How word-of-mouth discovery now happens inside Airbnb, letting guests view past trips, read friends' reviews, and save properties to a wishlist. ⚒️ Two Fixes for This Week: Thibault Masson walks through the two adjustments to make right away: updating your amenities and descriptions so search can find you, and treating every review as a potential referral. 📖 Read our full analysis: https://www.rentalscaleup.com/airbnb-2026-fall-update-hosts/ 📩 Stay ahead of the market: Join 10,000+ professional operators getting weekly industry insights: https://rentalscaleup.com/newsletter #Airbnb #AirbnbAISearch #ShortTermRentals #PropertyManagement
How Guests Find Your Airbnb Now New AI Search and Friends’ Maps
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