ITB Berlin 2026

ITB Berlin is a global travel trade show that brings together exhibitors and trade visitors from across the international travel and tourism industry. Held annually since 1966, the event serves as a central marketplace and networking platform for destinations, travel companies, and tourism organizations. The exhibition is structured by geographic destinations and key market segments, including Adventure Tourism, Business Travel, LGBTQ+ Travel, Luxury Travel, Medical Tourism, and Travel Technology.

Alongside the exhibition, the ITB Berlin Convention takes place on the fairgrounds and functions as an industry think tank where experts discuss trends, innovations, and developments shaping the future of travel. For hospitality professionals and property managers, ITB Berlin offers exposure to global travel trends, technology solutions, distribution partners, and broader industry dynamics influencing tourism demand and travel behavior worldwide.