The Vacation Rental World Summit (VRWS) is back for its 12th edition, and this time it’s landing in the ever-so beautiful Rome, Italy.
From Data-driven pricing to guest experience and regulatory headwinds, this year’s summit aims to bring together some of the most pressing conversations impacting the future of short-term rentals (STRs).
Who Should Attend VRWS 2025, and Why
Whether you’re a property manager, tech provider, host, or STR investor, VRWS 2025 is worth attending if your goal is to learn from real-world experience, explore the latest tech, build meaningful partnerships, and exchange hard-earned knowledge.
Event Details:
- When: October 30–31, 2025, with a special VRWS Green sustainability-focused pre-event on October 29, 2025.
- Where: The summit will be held at the Palazzo dei Congressi in Rome, Italy
What Makes VRWS 2025 Unmissable?
- Insightful Single-Track Sessions
VRWS maintains a single-track format, meaning every session is curated and relevant for all attendees, property managers, tech vendors, or consultants alike.
- Networking 2.0: Speed Dating & Roundtables
VRWS has become known for its innovative networking formats, and 2025 is no different:
- Speed Dating Sessions: One-on-one meetings between attendees and vendors, allowing for quick discovery of tools and partnerships.
- Roundtables: These 50-minute, peer-to-peer networking sessions are guided by expert facilitators using structured checklists. Attendees can openly share challenges, exchange tactics, and learn how others are solving similar issues across areas like marketing, scaling, operations, and guest experience.
Key Sessions and Speakers at VRWS 2024
VRWS 2025 has gathered an impressive lineup of expert speakers and thought-provoking sessions. Here are some highlights:
| Speaker(s) | Session Title | Key Focus / Notes | Date / Notes |
| Jamie Lane (AirDNA) | Past the Peak? Or Just Getting Started? What’s Powering STR Growth Across Europe | Macro trends, traveler shifts, demand, regulatory pressures | Oct 30 |
| Thibault Masson (PriceLabs, RSU by PriceLabs) | Between Control and Freedom: Understanding the New Rules of Airbnb, Booking.com & Vrbo | Balances OTA platform controls vs freedoms, explores strategic perspective | Oct 30 |
| Jessica Gillingham (Abode Worldwide) | Beyond Expectations: Enhancing Guest Experiences from Search to Stay | Guest experience through branding, certification, search → stay journey | Oct 31 |
| Lorenzo Lella (Octorate) | Adoption of AI in guest messaging, guest responses, and case use | Macro trends, traveler shifts, demand, and regulatory pressures | Oct 30 |
| Sally Henry (Key Data) | The Data Behind the Stay: Short-Term Rental Trends Shaping 2025 | Data on occupancy/pricing shifts, traveler behavior, and applying insights | Oct 31 |
Want to see the full agenda and speaker list? Explore more here.
VRWS Green 2025: Pre-Event for Discussing Sustainability Tactics for Short-Term Rentals
Before the main summit begins, VRWS Green 2025 will set the tone with a focused, half-day dedicated to one of the industry’s most urgent themes: sustainability. Taking place on October 29 in Rome, this pre-summit event is designed for property managers, hosts, and STR leaders wanting to turn eco-conscious intentions into real-world action.
VRWS Green can deliver practical tools, peer-led discussions, and case studies that can help show how sustainability can drive guest loyalty, reduce operational costs, and create long-term business value.
Flashback to VRWS 2024, and a Look Ahead to 2025
Last year in Porto, the RSU by PriceLabs team, including founder Thibault Masson and editor Uvika Wahi, attended VRWS 2024 as official media partners and speakers. There was a lot to learn, even more to think about, and plenty to share, including discussions on traveler price sensitivity, AI, and Guest Referrals.
This year, for VRWS 2025 in Rome, Thibault will be returning as a speaker and as an active participant: learning, exchanging ideas, and reporting back on the biggest conversations shaping the industry.
Keep watching this space and thibault’s LinkedIn, as we’ll be sharing highlights, insights, and lessons, our take straight from the conference floor.
We’re also proud to share that PriceLabs is a Gold Sponsor of VRWS 2025, alongside peers like Avantio, Guesty. See you there!
Snigdha Parghan is a Content Marketer at RSU by PriceLabs, where she creates articles, manages daily social media, and repurposes news and analysis into podcasts and video content for short-term rental professionals. With a focus on technology, operations, and marketing, Snigdha helps property managers stay informed and adapt to industry shifts.
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