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Listen up, property managers: we’ve launched the Scale Rentals podcast

With so many insights to cover at the Scale Rentals Show, we’re counting down to Barcelona early by interviewing upcoming event attendees in the brand new Scale Rentals podcast. Today, we share a little bit more about the event, podcast and share key takeaways from the very first episode.

What is The Scale Rentals Show?

This new, premium networking event is for professional short-term rental business companies managing at least 50 properties. While Scale Rentals is a new event, industry-known names are bringing it to you for the first time. Its founders, Damian Sheridan and Gianpaolo Vairo have put on some of the most successful events in the short-term rental industry in Europe, including The Book Direct Show and The Short Stay Week. If you want to learn more about their latest event, we’ve covered all the reasons why you should attend Scale Rentals 2022 but you can also expect to hear lots about it in the podcast.

Listen to the podcast in full here:

What is the Scale Rentals Podcast? 

Created in partnership with the Rental Scale-Up as its official media partner, the podcast will asks attendees two key questions: what scaling means to them and how they’ve done it successfully.

Who is on the first episode of Scale Rentals Podcast?

In the first episode, we speak to two UK based property managers who are both joining us in Barcelona this May: 

Ryan Luke, CEO of Luke Capital Group 

Steve Taggert, Founder and Managing Director of My Getaways

1. What does scaling a vacation rental management company mean to you?

Here are Steve’s key takeaways:

  • The easy answer is growing inventory but it doesn’t stop there. 
  • It’s also simultaneously growing your infrastructure long term. 
  • As well as scaling units, you need to find the right teams to look after those units, stop the complaints and manage the booking process.

Now, over to Ryan:

  • With Ryan’s eyes set on 1,000 by his 40th birthday, scaling to him was originally all about units. 
  • To achieve this, Ryan recognizes the importance of scaling internal structures in terms of staff, training etc. 
  • If you invest in your technology, it gives you the ability to scale.

How did you do it?

  • One of My Getaways’ biggest successes was the Rent by Owner PPC campaign. 
  • Not only did this allow them to reach the right property managers, but also allowed them to tap into people’s super host mentality. 
  • Despite Airbnb’s ownership of the official Super Host title, being a super host in practise means different things to different people.
  • While My Getaways will never be a one platform super host, that doesn’t stop them from telling potential owners that they are. 
  • Investing in a good CRM system helped prioritize focusing on leads. 
  • LinkedIn allowed My Getaways to start a conversation with letting agents who they wouldn’t ordinarily speak to due to existing misconceptions. 
  • An ongoing LinkedIn marketing campaign instead allowed My Getaways to show those same agents what stable tenants they were.
  • Since then, it has opened the door to more rent-to-rent and management contracts. 
  • The My Getaways referral scheme has also helped incentivise working with them. It’s an expense, but My Getaways takes the margins so it’s worth it.

  • Ryan built his business on Facebook organically. Primarily, he did this posting in Facebook groups, spotting people’s pain points and building ads that spoke to them. 
  • Doing a great job for landlords and owners has allowed Ryan to build strong referrals. 
  • Ryan recommends refining your Avatar via LinkedIn Sales Navigator. Rather than messaging everyone, it’s advisable to hone in on the most relevant people. 
  • Building trusting business relationships with guests, landlords, owners and estate agents.

Thank you to our speakers. If you want to listen to the whole episode, you download it on Spotify and if you’re joining us in Barcelona, we’ll see you there.

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Lara is a copywriter, editor and marketer. She uses her experience from working at an OTA to share vacation rental industry trends.

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Dear Short-Term Rental Industry Member, Join Our Scalers Network

Our Mission

We bring together short-term rental industry members to create valuable business and personal relationships. With the support of vetted peers, you can deliver on your next individual project goals faster, work in private groups to share doubts and successes, and become a new voice that shapes the conversation about our industry.

Whether you are a property manager, an owner, an industry vendor, a listing site operator, an investor, or a consultant, you can become a member of our Rental Scale-Up family.  As property managers and industry vendors may not have the same needs, some of our activities work by affinity groups. For instance, we have one version of the mastermind group sessions reserved for property managers and owners, and another one for vendors and listing sites. This way, you get feedback from peers who understand your pains and can get you faster to getting results.

1. Action, Transformation & Results

  • Mastermind Group for Property Managers & Owners: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask a Property Manager: Hosts, owners and property managers benefit from the experience of a successful property manager. (1 per month)
  • Groupwork: Report of the month co-creationA group of Scalers volunteer to write a report on the topic of the month. The result is published on RentalScaleUp.com, with full credits to each participants. (1 per month)
  • Mastermind Group for Industry Vendors & Listing Site Operators: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask an Expert Anything (for vendors and listing sites): An outside expert (e.g. a copywriter) shares their experience on a topic in an Ask Me Anything (1 per month)

2. News & Live Discussions

  • Investment & Deals  Discussion: Thibault and an M&A specialist/VC go over recent deals, M&A, investment rounds. Live, monthly.
  • Curated news: Save time. We read the news for you, curate the articles, and add our exclusive comments (weekly, in the Network Newsletter)
  • US Trends & Data Discussion: We analyze AirDNA’s latest report on US trends and zoom in on key markets (e.g. urban vs vacation rental markets).  Network members share what they see in the markets. Live, monthly.
  • Monthly Live online conference: Every month, our Network deep dives into a topic that is crucial to the short-term rental industry. 3 experts share their insights, best practices and answer your questions live.
  • European Trends & Data Discussion: We analyze AirDNA’s latest report on European trends and zoom in on key markets (e.g. UK, France, Italy, Spain).  Network members share what they see in the markets. Live, monthly.
  • Weekly Teardown with Thibault: Rental Scale-Up founder tears down one business news, every week, live.  Networker members share their views. No filter.

3. Facilitated Networking

  • Networking Booster: Meet new business partners and improve your networking game at an online event. Our team facilitates the event to make it easy for you to connect with your peers. (monthly)
  • Business Profile: Each new Scaler gets their profile featured in a dedicated article on RentalScaleUp.com. Get more visibility and authority.
  • In-Person Meetups: We meet in real life, either during a large vacation rental conference or in a city of our choice (quarterly)
  • Job Offers: Network members can not only see job offers but also post theirs. If desired, job offers can be extended to all Rental Scale-Up readers (free and paid).

4. Deals on industry software and products

  • Get Discounts: Enjoy exclusive deals brought to you by fellow Network members. Only in our Deals section. Monthly.
  • Offer Deals and Discounts: Network members may offer exclusive deals to fellow members, from discounts on stays at their properties to lifetime deals on vacation rental software. Only in our Deals section. Monthly.

Ready to join right now?

Scalers comes in 3 levels:

  • Scalers Insights, the limited, content-only version of the network. Great those who just want to get the insights but have less time for business transformation.
  • Scalers Network: Transform your business and get results. Get more things done. You get support, accountability, networking, training, and investment opportunities
  • Scalers Network+ : Avoid the hassle of quarterly payments and pick an annual membership. Qualify for bonuses good for your business (e.g. lead generation)

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