fbpx
vacation rental conference

Why And How Should Hosts Use Airbnb’s New Listing Promotion?

Airbnb custom promotion
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

Are you a new host? Or are you a seasoned property manager with some new listings? Perhaps you noticed an option to add a 20% discount to your new listing during the onboarding process. It might seem counter-intuitive to offer a 20% discount for a brand new listing, but Airbnb believes this discount will kickstart your success. In this article, we’ll explore why the new listing promotion might be a good idea for your listing, and we’ll explain how to set it up.

What is Airbnb’s new listing promotion?

Airbnb’s new listing promotion is a special 20% discount available to new listings only. The 20% discount is valid on the first three reservations booked at the listing within the next 30 days. After three bookings or 30 days (whichever happens first), the promotion deactivates itself automatically. Airbnb does not give you the option to adjust the discount percentage or the travel dates, but you can always set up a custom promotion later.

airbnb new hosting promotion example
Guests can clearly see special merchandising in the search results and on your listing page.

Does this concept sound familiar? Vrbo also offers a 20% new listing promotion, which is valid for the first three bookings or the first 90 days, whichever comes first.

What are the benefits of Airbnb’s new listing promotion?

One of the key components of every Airbnb listing is trust. Even if you have the most beautiful property in an ideal location, guests will be wary of booking it if it has zero guest reviews. Guest reviews provide an unbiased look into the experience at your property – both positive and negative – so potential guests are more likely to book a property that has guest reviews over one that doesn’t.

2022 vacation rental conference
why to use airbnb's new hosting promotion
Which listing would you choose: one with reviews, or one without?

When your listing is new, it doesn’t have any reviews yet, so your priority should be getting bookings and reviews as fast as possible. Once you have those first few reviews posted, you’ll notice a flywheel effect – more reviews leads to more bookings, which leads to even more reviews, and so on. Airbnb’s new hosting promotion gives guests an extra incentive to book your property and jumpstarts this booking-review cycle. 

You may be wondering why the promotion applies to your first three reservations – why not the first two or the first five? Airbnb only displays a guest review star rating on your listing when you’ve earned three or more reviews. The promotion aims to generate three bookings – and thus, three guest reviews – in order to give your listing the guest review score in the search results.

 Airbnb’s New Listing Promotion
Airbnb new listing promotion

How can I enable the new hosting promotion?

You can turn on the new hosting promotion two ways: during the onboarding process or on your new listing’s calendar. To get the most benefit, you should use the new hosting promotion right away – so turning it on during the onboarding process is probably your best option.

During the onboarding process, you’ll see a prompt to add the new hosting promotion right before you set your listing live. The option appears after you’ve set your base rates.

 Airbnb’s New Listing Promotion

If you didn’t opt into the promotion during the onboarding process, you can add it later via your new listing’s calendar page. The option will show up when you open the individual listing’s calendar (not the multicalendar) before you’ve received a booking.

how to set up a new hosting promotion on airbnb

Since 20% is a significant discount, you may wonder if this promotional strategy actually works. According to Airbnb’s data, hosts who used this promotion received their first booking in 30% less time than hosts who did not use the promotion.

Have you used the new hosting promotion? Or is it currently active on one of your listings? We’d love to hear about your experience with Airbnb’s new hosting promotion and how it impacted your performance.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on pinterest
Pinterest
Share on linkedin
LinkedIn

Dear Short-Term Rental Industry Member, Join Our Scalers Network

Our Mission

We bring together short-term rental industry members to create valuable business and personal relationships. With the support of vetted peers, you can deliver on your next individual project goals faster, work in private groups to share doubts and successes, and become a new voice that shapes the conversation about our industry.

Whether you are a property manager, an owner, an industry vendor, a listing site operator, an investor, or a consultant, you can become a member of our Rental Scale-Up family.  As property managers and industry vendors may not have the same needs, some of our activities work by affinity groups. For instance, we have one version of the mastermind group sessions reserved for property managers and owners, and another one for vendors and listing sites. This way, you get feedback from peers who understand your pains and can get you faster to getting results.

1. Action, Transformation & Results

  • Mastermind Group for Property Managers & Owners: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask a Property Manager: Hosts, owners and property managers benefit from the experience of a successful property manager. (1 per month)
  • Groupwork: Report of the month co-creationA group of Scalers volunteer to write a report on the topic of the month. The result is published on RentalScaleUp.com, with full credits to each participants. (1 per month)
  • Mastermind Group for Industry Vendors & Listing Site Operators: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask an Expert Anything (for vendors and listing sites): An outside expert (e.g. a copywriter) shares their experience on a topic in an Ask Me Anything (1 per month)

2. News & Live Discussions

  • Investment & Deals  Discussion: Thibault and an M&A specialist/VC go over recent deals, M&A, investment rounds. Live, monthly.
  • Curated news: Save time. We read the news for you, curate the articles, and add our exclusive comments (weekly, in the Network Newsletter)
  • US Trends & Data Discussion: We analyze AirDNA’s latest report on US trends and zoom in on key markets (e.g. urban vs vacation rental markets).  Network members share what they see in the markets. Live, monthly.
  • Monthly Live online conference: Every month, our Network deep dives into a topic that is crucial to the short-term rental industry. 3 experts share their insights, best practices and answer your questions live.
  • European Trends & Data Discussion: We analyze AirDNA’s latest report on European trends and zoom in on key markets (e.g. UK, France, Italy, Spain).  Network members share what they see in the markets. Live, monthly.
  • Weekly Teardown with Thibault: Rental Scale-Up founder tears down one business news, every week, live.  Networker members share their views. No filter.

3. Facilitated Networking

  • Networking Booster: Meet new business partners and improve your networking game at an online event. Our team facilitates the event to make it easy for you to connect with your peers. (monthly)
  • Business Profile: Each new Scaler gets their profile featured in a dedicated article on RentalScaleUp.com. Get more visibility and authority.
  • In-Person Meetups: We meet in real life, either during a large vacation rental conference or in a city of our choice (quarterly)
  • Job Offers: Network members can not only see job offers but also post theirs. If desired, job offers can be extended to all Rental Scale-Up readers (free and paid).

4. Deals on industry software and products

  • Get Discounts: Enjoy exclusive deals brought to you by fellow Network members. Only in our Deals section. Monthly.
  • Offer Deals and Discounts: Network members may offer exclusive deals to fellow members, from discounts on stays at their properties to lifetime deals on vacation rental software. Only in our Deals section. Monthly.

Ready to join right now?

Scalers comes in 3 levels:

  • Scalers Insights, the limited, content-only version of the network. Great those who just want to get the insights but have less time for business transformation.
  • Scalers Network: Transform your business and get results. Get more things done. You get support, accountability, networking, training, and investment opportunities
  • Scalers Network+ : Avoid the hassle of quarterly payments and pick an annual membership. Qualify for bonuses good for your business (e.g. lead generation)

Not quite ready? Sign up for our free newsletter

Weekly insights straight into your email inbox.

On Key

Related Posts

Actionable insights

Take the Right Decisions for Your Rental Business thanks to our Weekly Industry Brief.

Exclusive newsletter for rental entrepreneurs.