Airbnb’s New Highlight System: Top 1%, Top 5%, and Bottom 10% Explained

Thibault Masson

airbnb top 1 bottom 10 per cent

In the competitive world of Airbnb, standing out is crucial. Our latest video sheds light on Airbnb’s new highlight system, which ranks listings into categories like the top 1%, top 5%, top 10%, and even the bottom 10%. Understanding these rankings can significantly impact how hosts manage their properties and attract guests.

Top Listings: Striving for Excellence

Airbnb has introduced a ranking system that goes beyond the well-known Superhost status. Now, properties can achieve a “Guest Favorite” badge if they meet certain criteria:

  • At least five reviews from guests
  • A rating of 4.9 or higher
  • Positive feedback on specific aspects like cleanliness, accuracy, communication, location, and value
  • No cancellations on guests

Guest Favorite Badge: This badge is prominently displayed on the homepage and search results, making these listings more visible to travelers. But there’s more. If your listing is among the top-performing properties within the Guest Favorites, it can receive additional highlights such as:

  • Top 10%: Represented by a gold trophy icon and badge
  • Top 5%: Similar to the top 10%, but signifies even higher rankings
  • Top 1%: The pinnacle of Airbnb listings, showcasing the very best properties

These badges and highlights are not just aesthetic additions. They signal to potential guests that your property consistently delivers exceptional experiences. The visibility of these badges can significantly influence a traveler’s decision, often making your listing their first choice.

Related articles:

The Bottom 10%: A Call to Improve

While the top highlights reward excellence, Airbnb also identifies the bottom 10% of listings. This category includes properties that consistently receive poor ratings and reviews. Thibault emphasizes that these listings are given warnings and are at risk of being delisted if improvements aren’t made.

Indicators of Low Performance:

  • Low ratings and negative reviews: Guests may highlight issues like cleanliness, inaccurate descriptions, or poor communication.
  • Reliability issues: Frequent cancellations or no-shows can severely impact your listing’s reputation.

For hosts, being in the bottom 10% serves as a wake-up call to enhance their offerings. Poor performance can result from various issues, including cleanliness, inaccurate descriptions, or subpar communication. Airbnb’s goal with this system is to elevate the overall quality of listings, ensuring a better experience for guests and a fair chance for hosts who are dedicated to providing exceptional stays.

Why It Matters

Airbnb’s new highlight system aims to create a race for quality. With millions of listings available, it’s essential to help travelers find the best options through clear and reliable rankings. This approach not only benefits guests but also rewards hosts who consistently deliver high-quality experiences.

Benefits for Guests:

  • Easier decision-making: Guests can quickly identify top-rated properties based on clear badges and highlights.
  • Assurance of quality: The badges act as a guarantee of a superior experience, encouraging guests to book with confidence.

Benefits for Hosts:

  • Increased visibility: Higher-ranked listings with badges are more likely to appear at the top of search results.
  • Enhanced reputation: Achieving a top-tier badge can boost your credibility and attract more bookings.
  • Motivation for improvement: Knowing the criteria for these highlights can inspire hosts to elevate their service and maintain high standards.

Navigating the New System

To leverage these highlights effectively, hosts should focus on maintaining high standards in all aspects of their listings. Here are some tips:

Achieving High Rankings:

  • Consistent Quality: Ensure your property is always clean, accurately described, and well-maintained.
  • Excellent Communication: Respond promptly to inquiries and provide clear, helpful information to guests.
  • Positive Reviews: Encourage satisfied guests to leave reviews and address any negative feedback constructively.

Avoiding the Bottom 10%:

  • Monitor Feedback: Regularly check your reviews and ratings to identify areas for improvement.
  • Act on Warnings: If Airbnb issues a warning, take it seriously and implement necessary changes immediately.
  • Stay Reliable: Avoid canceling bookings and ensure your property is available as listed.

Final Thoughts

Our insights into Airbnb’s highlight system reveal a significant shift in how the platform promotes and manages listings. As a host, staying informed and proactive about these changes can lead to greater success and more bookings.

At Rental Scale-Up, we’re dedicated to bringing you the latest trends and tips to excel in the vacation rental market. Stay tuned for more updates and strategies to enhance your hosting journey.

Get the most important short-term rental news and insights straight to your inbox, for FREE.

Subscribe to our newsletter using the form below.