Thibault Masson

Airbnb and Booking.com comparison banner with chess imagery symbolizing strategic differences between the two travel platforms.

Airbnb Is Borrowing from Booking.com’s Playbook, but Only Where It Fits

Thibault Masson

📌TL;DR- Airbnb and Booking.com are looking more alike in 2025, but only on the surface. Airbnb is copying Booking where it boosts conversions (cancellations, payments, discovery), while rejecting the loyalty programs and corporate tone that define Booking’s DNA. The big takeaway: Airbnb is becoming an OTA with personality, and that hybrid strategy may give it a long-term edge.

Human hand shaking a robotic hand symbolizing Airbnb’s AI strategy and the integration of artificial intelligence in travel personalization.

Airbnb’s Fourth Pillar: How AI Became a Strategic Defense Against an AI Future

Thibault Masson

📌TL;DR- Airbnb’s “fourth pillar” is here, and it’s powered by AI. Moving beyond operational efficiency, Airbnb now treats artificial intelligence as a strategic moat against the rise of general-purpose AI platforms. CEO Brian Chesky’s vision centers on using AI to deepen personalization, protect its marketplace, and ensure Airbnb remains the platform where human connection meets machine intelligence.

Red cancel button representing Airbnb’s updated free cancellation policy and 24-hour grace period for guests.

Will Airbnb Hosts See a Rise in Cancellations in 2026?

Thibault Masson

📌TL;DR: Airbnb now gives every booking a 24-hour grace period and has introduced more flexible refund options for guests. While this change aims to increase traveler confidence and conversions, it could also lead to more last-minute cancellations in 2026. For hosts, that means adapting pricing and cancellation settings to balance flexibility with revenue protection — especially as Reserve Now, Pay Later expands and Airbnb tests Dynamic Cancellation Policies.

Airbnb hotels concept image showing the Airbnb logo over a traditional hotel sign, symbolizing Airbnb’s expansion into hotel listings.

Airbnb’s Hotel Pilot Explained: What It Is, Why It Matters, and What to Watch

Thibault Masson

📌TL;DR: Airbnb is quietly expanding into hotels, adding boutique and independent properties in select cities. The Airbnb hotels pilot reflects the company’s strategy to diversify supply, balance regulatory pressures, and keep travelers within its ecosystem. It’s a pivotal step toward making Airbnb a full travel marketplace, not just a home-sharing platform.

Airbnb fee changes 2025 graphic showing “tax hike?” headline with upward arrow — representing Airbnb’s new 15.5% host-only commission and its tax impact for vacation rental managers

Airbnb’s 15.5% Host-Only Fee: Why It Feels Like a Tax Hike (But Isn’t One)

Thibault Masson

📌TL;DR- Airbnb fee changes in 2025 have some hosts worried about higher taxes. But despite the new 15.5% host-only commission, this shift is tax-neutral for most U.S. operators. Here’s why it feels like a tax hike, and how income, gross receipts, and occupancy taxes are actually affected.

2025-Airbnb-Professional-Host-Summit-Why-Property-Managers-Should-Care-scaled

2025 Airbnb Professional Host Summit: Why Property Managers Should Care

Thibault Masson

Where & when: Early October 2025, Airbnb headquarters, San FranciscoWho: ~150 invited professional hosts/property managers (per attendee reports)Why this was ...

How to Rank Higher on Airbnb Booking Probability and Guest Satisfaction Now Drive VisibilitY.

How to Rank Higher on Airbnb: Booking Probability and Guest Satisfaction Now Drive VisibilitY

Thibault Masson

📌TL;DR- At the 2025 Airbnb Professional Host Summit, the company revealed that listings now rank based on two key signals: how likely a guest is to book, and how likely they are to leave a 5-star review. This marks a major shift toward guest satisfaction as a core ranking factor. Airbnb’s algorithm now uses over 800 signals—including listing accuracy, cleanliness, communication, and even the likelihood of support issues, to predict the outcome of a stay before it happens. For property managers, this means maintaining visual quality, consistent operations, and perceived value is more important than ever, as these elements now directly impact visibility and bookings.

Airbnbs-Social-Push-Echoes-Gay-Travel-Platform-misterbbs-Playbook-1

Airbnb’s Social Push Echoes Gay Travel Platform misterb&b’s Playbook

Thibault Masson

Airbnb’s new feature, Connections, signals a push beyond bookings into social networking. But an LGBTQ+ niche player, misterb&b, has already ...

EU Signals Short-Term Rental Regulation as Part of Housing Crisis Response.

EU Signals Short-Term Rental Regulation as Part of Housing Crisis Response

Thibault Masson

European Commission President Ursula von der Leyen briefly mentioned short-term rentals (STRs) in her 2025 State of the Union address, ...

Airbnb host-only fee concept with money bag labeled fees, red arrow, and calculator — symbolizing Airbnb’s 15.5% host-only fee for property managers

Airbnb Host-Only Fee at 15.5%: What It Means for Property Managers

Thibault Masson

Airbnb is ending its split-fee model for PMS-connected hosts and standardizing a 15.5% host-only fee worldwide (16% in Brazil). For property managers, this raises distribution costs — but margins can stay intact by adjusting rates and increasing PMS markups to about 18.34% to fully offset Airbnb’s new fee.

Airbnb’s “Reserve Now, Pay Later”: More Bookings, But Who Carries the Risk?

Airbnb’s “Reserve Now, Pay Later”: More Bookings, But Who Carries the Risk?

Thibault Masson

In August 2025, Airbnb introduced Reserve Now, Pay Later for US travelers. Guests booking eligible listings can now reserve with ...

Airbnb Talks Up Hotels Again — And This Time, It’s Strategic

Airbnb Talks Up Hotels Again — And This Time, It’s Strategic

Thibault Masson

During its Q2 2025 earnings call, Airbnb announced it expects moderate growth in Q3 and especially Q4. Alongside the cautious ...

Forget-Airbnbs-Flashy-New-Services-Expansion-—-Its-Time-to-Put-the-BB-Back-in-Airbnb-scaled

Forget Airbnb’s Flashy New Services Expansion — It’s Time to Put the B&B Back in Airbnb

Thibault Masson

Airbnb has been talking up new services, experiences, and hotels — but there’s a quieter, more strategic growth lever hiding ...

Airbnb earnings Q2 2025 visualized with a global travel network map over a cityscape.

Airbnb’s Platform Activity: What Vacation Rental Managers Need to Know for Q2, Q3, and Q4 2025

Thibault Masson

If you’re managing vacation rentals and rely on Airbnb, it’s key to understand how many bookings are happening on the ...

Airbnb’s Long-Term Bet on Experiences & Services Faces Short-Term Skepticism

Airbnb’s Long-Term Bet on Experiences & Services Faces Short-Term Skepticism

Thibault Masson

Airbnb is making one of its boldest strategic moves yet: expanding beyond homes to become a lifestyle brand. With its ...

Airbnb Strategy 2025 illustrated with a chess piece symbolizing strategic moves.

Airbnb’s New Strategic Pillars: From Vision to Execution

Thibault Masson

Airbnb has officially updated its strategic playbook. As revealed in the Q2 2025 Shareholder Letter and reiterated during the earnings ...

How Airbnb’s 2025 Ads Are Helping It Reinvent the Platform

How Airbnb’s 2025 Ads Are Helping It Reinvent the Platform

Thibault Masson

You may not have seen Airbnb’s newest advertising campaigns — and that’s by design. Many of these ads are targeted ...

French flags near the Eiffel Tower with the Airbnb logo, symbolizing France’s Airbnb law and new regulations impacting short-term rentals in 2025.

The Airbnb Squatter Phenomenon in France: Why the “Squatteurs Airbnb” are trending in 2025

Thibault Masson

In France, Airbnb hosts face a growing risk from “squatteurs” exploiting a legal loophole that grants tenant-like rights to guests who enter a property legally. Once a guest changes locks or receives mail, police cannot intervene without a court order—turning short stays into months-long eviction battles.

Taking the Pulse of European Short-Term Rentals: 2024's Record Highs and 2025's Uneven Start

Taking the Pulse of European Short-Term Rentals: 2024’s Record Highs and 2025’s Uneven Start

Thibault Masson

1. 2024: A Record-Breaking Year Europe welcomed 854 million guest nights via Airbnb, Booking, Expedia, and Tripadvisor — a 19% ...

France’s Lost Holidays and the Shocking Impact for Rental Managers.

What If Someone Stole Labor Day? France’s Lost Holidays and the Shocking Impact for Rental Managers

Thibault Masson

By Thibault Masson, Product Marketing Lead, PriceLabs Executive Summary France’s proposal to eliminate two key spring public holidays—Easter Monday and ...

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