fbpx

Thibault Masson

Thibault is both a vacation rental property manager and a vacation rental technology marketer.

online vacation rental conference

GETTING YOUR BUSINESS THROUGH THE COVID-19 CRISIS WITH ACTIONABLE INSIGHTS FROM WORLD-CLASS SHORT-TERM AND VACATION RENTAL EXPERTS

Discover how to navigate the coronavirus crisis with data across several urban and resort markets and concrete actions on how to improve the profitability of your business. You will see how short-term rentals can respond to the demand from medical staff in the short term and how you can get your business ready for when bookings come …

GETTING YOUR BUSINESS THROUGH THE COVID-19 CRISIS WITH ACTIONABLE INSIGHTS FROM WORLD-CLASS SHORT-TERM AND VACATION RENTAL EXPERTS Read More »

airbnb and coronavirus

Coronavirus and Airbnb: “More Flexible Reservations” to balance the needs of guests and Hosts

On March 10, Airbnb introduced “More flexible reservations”, an upcoming package of tools and programs whose goal is to better help hosts and guests deal with the current uncertainty due to the coronavirus crisis. It is not directly said on the page, but Airbnb itself should benefit from these more flexible reservations too. For instance, …

Coronavirus and Airbnb: “More Flexible Reservations” to balance the needs of guests and Hosts Read More »

vacation rental market data and coronavirus

Vacation Rental Data and Charts show that coronavirus has biggest impact on bookings in Europe (vs US), in urban areas, for the next 30 days. Drive-to destinations to fare better.

Why do property managers in traditional resort areas in the US seem less worried about the impact of the COVID-19 coronavirus? Why are European property managers in urban markets devastated when talking about the same pandemic? Where is coming from the data showing that new rental bookings are, on average, down by 50% in Europe …

Vacation Rental Data and Charts show that coronavirus has biggest impact on bookings in Europe (vs US), in urban areas, for the next 30 days. Drive-to destinations to fare better. Read More »

vacation rental coronavirus

Coronavirus crisis (updated daily): Useful resources, Airbnb, Vrbo and Booking.com’s refund and cancellation policy, travel restrictions, how to price your urban or vacation rental, impact on vacation rental conferences.

(Last update: March 28) – The goal of this page is to save you time and give you some guidance on what to do to face the coronavirus crisis as best as possible. We want to help you preserve the health of your guests, staff, family, that of your rental business, and eventually your own …

Coronavirus crisis (updated daily): Useful resources, Airbnb, Vrbo and Booking.com’s refund and cancellation policy, travel restrictions, how to price your urban or vacation rental, impact on vacation rental conferences. Read More »

google-ads-for-vacation-rentals

Google Ads for Vacation Rentals: Google’s efforts Get more visible but are attacked by travel companies

Integration of Google Ads for vacation rentals into regular search results has increased yet again Vacation rental ad results used to be buried under the “Vacation Rentals” tab within Google’s travel meta-search product: https://www.google.com/travel/. Now, typing “vacation rental (+ destination)” displays a map and some ad results straight into the regular Google search results. It …

Google Ads for Vacation Rentals: Google’s efforts Get more visible but are attacked by travel companies Read More »

Vacation Rental Revenue Management: The major 2019 industry trend you could not miss

Vacation Rental Revenue Management has become a hot topic for property managers. Or this is at least what revenue management solution vendors would have you told you if you attended any vacation rental conference this year. Why now? Why is the issue of pricing properties right, finding the right balance between profits, occupancy, length of …

Vacation Rental Revenue Management: The major 2019 industry trend you could not miss Read More »

oyo vacation homes

Three 2019 vacation rental industry trends: OTAs as property managers, property design as a booking factor, and the rise of business travelers.

Here are three vacation rental industry trends that you may already be encountering in your market. Fellow RentalScaleup, feel free to add a comment if you agree or disagree. Online platforms such as Airbnb, Tujia, OYO, and Rakuten have become property managers Online travel agencies (OTAs) have launched several initiatives to control the quality of …

Three 2019 vacation rental industry trends: OTAs as property managers, property design as a booking factor, and the rise of business travelers. Read More »

vacation rental world summit 2019

Why attend Vacation Rental World Summit 2019 + EUR50 off your ticket

For the 4th year in a row, I will be attending a conference aimed at ambitious property owners and fast-growing property managers. Will I see you there, near Lake Como, Italy, on October 5 and 6, at the 2019 Vacation Rental World Summit? The Vacation Rental World Summit is the brainchild of the Italian property …

Why attend Vacation Rental World Summit 2019 + EUR50 off your ticket Read More »

stayfi vacation rental wifi router

Meet StayFi, a wifi and marketing solution for vacation rental management companies

How about a solution that could help you easily deploy and manage wifi across your properties, while enabling you to collect your guests’ email addresses to retarget them and make them come back? This is way StayFi, a startup company led by Arthur Colker, is proposing to vacation rental management companies. As we, at RentalScaleup, …

Meet StayFi, a wifi and marketing solution for vacation rental management companies Read More »

Facebook marketing for vacation rentals

Improve your own Facebook ads by using this trick to discover which ads companies like Airbnb, Stay Alfred and Guesty are running

If you are running a growing short-term rental business, you may have tried several times to run ads on Facebook. With the breadth of Facebook’s network, its international reach, and the possibilities to target people by demographic traits or by behavior, it can look very enticing. Yet, it is often very hard to make an …

Improve your own Facebook ads by using this trick to discover which ads companies like Airbnb, Stay Alfred and Guesty are running Read More »

expedia vacation rental property managers

What ambitious Airbnb property management companies can learn from Phocuswright Europe conference videos featuring Airbnb, Booking.com, and Expedia

If your job is to run an up-and-coming Airbnb property management company, then you will be very interested in some free videos from the expensive, but super interesting PhocusWright Europe conference. The entrance fee to the online travel conference Phocuswright Europe is close to €1,800. And you have to fly or take the train to …

What ambitious Airbnb property management companies can learn from Phocuswright Europe conference videos featuring Airbnb, Booking.com, and Expedia Read More »

Domio rentals

Branding & Quality Consistency: What startup vacation rental property management companies can learn from Airbnb Plus, Stay Alfred, Tujia and others.

Brands, created by property management companies like Lyric, Sonder or Domio, as well as by OTAs (e.g. Airbnb Plus, Tujia in China), promote consistency of experience. The idea is that guests will then book one of these branded places with more confidence. As an owner of multiple properties or as the manager of a smaller, but …

Branding & Quality Consistency: What startup vacation rental property management companies can learn from Airbnb Plus, Stay Alfred, Tujia and others. Read More »

vacation rental marketing blogs

How I can read 28 vacation rental blogs every day (sharing this tool with you)

How do you keep up with vacation rental news? It can be crazy: There are plenty of valuable blogs around, from those of vacation rental gurus (e.g. Heather Bayer of The Vacation Rental Formula, Matt Landau from the Vacation Rental Marketing Blog), those from the big platforms (e.g. Airbnb alone has 3 distinct great blogs), those …

How I can read 28 vacation rental blogs every day (sharing this tool with you) Read More »

GDPR vacation rental marketing

GDPR for Vacation Rental Business Entrepreneurs: Quick and Not-So Dirty

If you have, like me, a vacation rental business for which you have launched online websites where people can book your rentals (SaintBarth.com and RealBali.com in my case) or even if you just have a humble blog with a newsletter (Case in point: RentalScaleup), then you know that that EU’s new General Data Protection Regulation (“GDPR”) …

GDPR for Vacation Rental Business Entrepreneurs: Quick and Not-So Dirty Read More »

Vacation Rental Marketing: How to conduct fast, fun and efficient user research

You have heard it 1,000 times, but have you really done it? I am talking about putting yourself into your customer’s shoes. Sometimes, asking just a simple question to a crowd of seasoned vacation rental industry members can be quite revealing. At the Vacation Rental World Summit in Florence, Italy, I asked: How many of …

Vacation Rental Marketing: How to conduct fast, fun and efficient user research Read More »

vrtech conference vacation rental tech

Could Property Management Companies Disappear? Speakers at vacation rental conference show concern.

On June 8, I attended a VrTech (vacation rental technology) event in Rome. I was there to bring back industry education for my Booking.com Homes & Apartments team, as well as to  push forward several deals with some companies present. Yet, I was quite amazed by how each and every speaker presentation seemed to imply …

Could Property Management Companies Disappear? Speakers at vacation rental conference show concern. Read More »

booking-com-homes-and-apartments-account-manager

5 Tips to Land a Job at Booking.com’s Homes and Apartments Division

I had the pleasure to speak at several vacation rental industry events, such as the VRMA National Conference in Phoenix and the Vacation Rental World Summit in Barcelona. I met friends and business connections who were very interested in knowing Booking.com now had a clear focus Homes and Apartments. But I also got into contact with a few people who …

5 Tips to Land a Job at Booking.com’s Homes and Apartments Division Read More »