Integration of Google Ads for vacation rentals into regular search results has increased yet again Vacation rental ad results used to be buried under the “Vacation Rentals” tab within Google’s travel meta-search product: https://www.google.com/travel/. Now, typing “vacation rental (+ destination)” displays a map and some ad results straight into the regular Google search results. It …
In 2014, I created a blog called RentalPreneurs.com, combining the words Rentals and Entrepreneurs. In 2020, it has changed names to become Rental Scale-Up. My goal is still to deliver actionable tips, proven best practices, and useful market trends to the women and men creating, leading, and growing rental businesses. Yet, the content is now …
Vacation Rental Revenue Management has become a hot topic for property managers. Or this is at least what revenue management solution vendors would have you told you if you attended any vacation rental conference this year. Why now? Why is the issue of pricing properties right, finding the right balance between profits, occupancy, length of …
Vacation Rental Revenue Management: The major 2019 industry trend you could not miss Read More »
Here are three vacation rental industry trends that you may already be encountering in your market. Fellow RentalScaleup, feel free to add a comment if you agree or disagree. Online platforms such as Airbnb, Tujia, OYO, and Rakuten have become property managers Online travel agencies (OTAs) have launched several initiatives to control the quality of …
For the 4th year in a row, I will be attending a conference aimed at ambitious property owners and fast-growing property managers. Will I see you there, near Lake Como, Italy, on October 5 and 6, at the 2019 Vacation Rental World Summit? The Vacation Rental World Summit is the brainchild of the Italian property …
Why attend Vacation Rental World Summit 2019 + EUR50 off your ticket Read More »
For the first time, VRMA Europe is heading to Central Europe: It will be held on 17-19 March 2019 at the Grandior Hotel in Prague, Czech Republic. I will be going there and I hope to see you too. VRMA Europe 2019: A great way to get actionable tips for your business The annual European …
How about a solution that could help you easily deploy and manage wifi across your properties, while enabling you to collect your guests’ email addresses to retarget them and make them come back? This is way StayFi, a startup company led by Arthur Colker, is proposing to vacation rental management companies. As we, at RentalScaleup, …
Meet StayFi, a wifi and marketing solution for vacation rental management companies Read More »
You’ve got a few properties under your belt and are well on your way to running a successful property rental business, you might even consider starting your own Airbnb consulting business at some point. Renting out properties is a great way to make an income (or boost your existing income), but it can also be …
Airbnb Management Software for Multi-Property Owners: Read More »
If you are running a growing short-term rental business, you may have tried several times to run ads on Facebook. With the breadth of Facebook’s network, its international reach, and the possibilities to target people by demographic traits or by behavior, it can look very enticing. Yet, it is often very hard to make an …
If your job is to run an up-and-coming Airbnb property management company, then you will be very interested in some free videos from the expensive, but super interesting PhocusWright Europe conference. The entrance fee to the online travel conference Phocuswright Europe is close to €1,800. And you have to fly or take the train to …
Brands, created by property management companies like Lyric, Sonder or Domio, as well as by OTAs (e.g. Airbnb Plus, Tujia in China), promote consistency of experience. The idea is that guests will then book one of these branded places with more confidence. As an owner of multiple properties or as the manager of a smaller, but …
How do you keep up with vacation rental news? It can be crazy: There are plenty of valuable blogs around, from those of vacation rental gurus (e.g. Heather Bayer of The Vacation Rental Formula, Matt Landau from the Vacation Rental Marketing Blog), those from the big platforms (e.g. Airbnb alone has 3 distinct great blogs), those …
How I can read 28 vacation rental blogs every day (sharing this tool with you) Read More »
If you have, like me, a vacation rental business for which you have launched online websites where people can book your rentals (SaintBarth.com and RealBali.com in my case) or even if you just have a humble blog with a newsletter (Case in point: RentalScaleup), then you know that that EU’s new General Data Protection Regulation (“GDPR”) …
GDPR for Vacation Rental Business Entrepreneurs: Quick and Not-So Dirty Read More »
You have heard it 1,000 times, but have you really done it? I am talking about putting yourself into your customer’s shoes. Sometimes, asking just a simple question to a crowd of seasoned vacation rental industry members can be quite revealing. At the Vacation Rental World Summit in Florence, Italy, I asked: How many of …
Vacation Rental Marketing: How to conduct fast, fun and efficient user research Read More »
On June 8, I attended a VrTech (vacation rental technology) event in Rome. I was there to bring back industry education for my Booking.com Homes & Apartments team, as well as to push forward several deals with some companies present. Yet, I was quite amazed by how each and every speaker presentation seemed to imply …
I had the pleasure to speak at several vacation rental industry events, such as the VRMA National Conference in Phoenix and the Vacation Rental World Summit in Barcelona. I met friends and business connections who were very interested in knowing Booking.com now had a clear focus Homes and Apartments. But I also got into contact with a few people who …
5 Tips to Land a Job at Booking.com’s Homes and Apartments Division Read More »
How about attending a vacation rental conference organized by your peers? How about listening from people like you, learning from their success, taking away real actionable advice? This is what the 2016 edition fo the Vacation Rental World Summit is about. I’ve already mentioned Antonio Bortolotti several times in this blog. He was of my mentors …
Why you should be attending Vacation Rental World Summit 2016 Read More »
The 2016 VRMA National Conference is taking place in Phoenix (Chandler), Arizona, from October 16 to 19. This event, put together by the Vacation Rental Managers Association (to which my company Fashion Fox and thus this blog RentalScaleup belong) is the world’s biggest conference for vacation rental owners and and property managers. If you are …
Let’s meet up at the 2016 VRMA National Conference #VRMA2016 Read More »
You will find here a guest blog post by Glenn Carter of the Casual Capitalist. I found it interesting to have him share on his views on diversifying the marketing channels for your vacation rental business. This is a nice complement to my series on niche vacation rental sites. – Thibault “Glenn, I just had …
Home-Sharing Platforms You Need to Incorporate into Your Business Read More »
If you have been a subscriber to the RentalPreneurs newsletter or a member of the RentalScaleup Club, you may not have heard from me in the last 2 months. Please accept my apologies, as I understand that you had been expecting from me new vacation rental marketing tips, interviews with short-term rental industry experts and …
