Thibault is the founder of Rental Scale-Up. He owns vacation rentals in St. Barths and Bali. He also leads innovative projects for companies within the vacation rental industry. Feel free to reach out to Thibaut Masson on Linkedin.

France 2024: Balancing Tourism Boom and New Laws in the Short-Term Rental Market

French vacation rental market data 2024



For local inhabitants and businesses, the disaster is also economic. Florida is a big travel market. With great beaches and world-famous attractions such as Walt Disney World and Universal Studios, the state attracts many families who book a vacation rental for their stay. Cities like Orlando and Kissimmee usually rank high in market size for vacation rental revenues.

As France stands poised to host the 2024 Summer Olympics, its short-term rental market – the second largest after the United States – finds itself at a crossroads. The French Parliament’s impending regulatory changes and Airbnb’s growing influence paint a complex picture of opportunity and challenge. This article delves into the heart of these tensions, exploring how the evolving landscape of France’s short-term rental market is gearing up for an unprecedented Olympic spotlight. With over 900,000 Airbnb listings and a burgeoning demand for diverse accommodations, the market’s expansion is as promising as it is fraught with potential regulatory hurdles.

From the bustling streets of Paris to the sun-drenched coasts of Provence, we uncover the dynamics shaping this critical sector of France’s travel industry. Join us as we explore the intricate balance between fostering tourism growth and addressing the nation’s housing needs, set against the backdrop of one of the world’s most anticipated sporting events.

The Evolving Landscape of France’s Short-Term Rental Market: A Look Ahead to the 2024 Summer Olympics

Here are data and slides that I presented at the Scale France event in Paris in early December 2023. The data was given by PriceLabs.

France’s short-term rental market, a vital component of its thriving travel industry, is undergoing significant changes as it gears up for the 2024 Summer Olympics. With over 900,000 listings on Airbnb alone, the market’s size is even more substantial when considering accommodations like “gîtes” not listed on the platform. This growth trajectory is expected to continue, especially with the upcoming Olympics, but it’s not without its challenges.

One key development is the French Parliament’s move towards implementing stricter regulations by Spring 2024. These regulations could potentially limit the growth in listings or even impact sales. Despite this, the excitement surrounding the 2024 Olympics is palpable. Data presented at the Scale France event in November 2023 highlighted that occupancy rates for Paris during the Olympic dates are pacing at five times the rates for the same period in 2023.

Interestingly, 16% of the market is dominated by hosts managing ten or more listings, considered professionals in the field. However, these professionals tend to receive slightly lower reviews compared to individual hosts. This is a crucial point to consider, especially with Airbnb’s new Guest Favorites badge, which requires a minimum rating of 4.9 out of 5.

Regionally, the most significant number of listings on Airbnb are found in Provence – Alpes – Cote d’Azur, followed by Auvergne-Rhône-Alpes and Nouvelle Aquitaine. However, in terms of revenue, Ile-de-France, with Paris at its heart, jumps to second place. This shift is attributed to Paris’s high occupancy rates and Average Daily Rate (ADR) throughout the year.

A notable trend is the correlation between high ADR, high occupancy, and the adoption of dynamic pricing among French hosts. While causation cannot be definitively proven, this correlation is an interesting aspect for market analysts and participants to ponder.

As the 2024 Olympics approach, these dynamics will continue to shape France’s short-term rental market, presenting both opportunities and challenges for hosts, guests, and the industry at large.

Objectives of the 2024 French Proposed Law on Short-Term Rentals

  • Reduction of Fiscal Advantages: The law seeks to decrease the fiscal benefits for owners of furnished tourist accommodations, who currently enjoy a 71% tax allowance on rental income, compared to lower rates for other types of rentals. The goal is to equalize these rates to either 30% or 40%.
  • Mandatory Energy Performance Assessments: To ensure energy efficiency, the law proposes mandatory energy performance diagnostics for properties changing use to seasonal rentals.
  • Expanded Local Authority Powers: It aims to empower local officials to authorize constructions or rehabilitations specifically for primary residences and to set their own rental quotas.
  • Empowering Condominium Assemblies: The law could allow condominium assemblies to decide on the allowance of furnished tourist rentals within their buildings, requiring a two-thirds majority for approval.
  • Balancing Economic and Housing Needs: The law attempts to address the housing crisis by making short-term rentals less financially attractive, thus preserving housing for residents.

Airbnb France’s Counterarguments to the Proposed Law

  • Economic Contribution: Airbnb France, led by Emmanuel Marill, emphasizes the positive economic impact of short-term rentals, including the growth of local tourism and the generation of significant tourist tax revenues.
  • Impact on Hosts: Marill argues that the proposed regulations could penalize the majority of Airbnb hosts who rent their properties occasionally to supplement income or fund renovations.
  • Questioning Effectiveness: Airbnb France questions whether the proposed measures will effectively address the structural issues of the housing crisis, such as construction deficits and a discouraging tax system for long-term rentals.
  • Existing Regulatory Tools: Marill points out that effective regulatory tools already exist and that few municipalities have adopted these regulations.
  • Potential Negative Impacts: There is a concern that the cumulative effect of these regulatory measures might harm the economic dynamics that Airbnb and similar platforms have created in France, especially since the COVID-19 crisis.

In summary, the proposed law reflects an effort to balance the burgeoning short-term rental market with France’s broader housing needs, while Airbnb France raises concerns about the potential negative impacts of these regulations on the economy and on individuals who benefit from these platforms.

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