(Press Release) This collaboration marks the first time an Australian short-term rental association has endorsed a sustainability label, emphasising the growing importance of environmentally responsible practices in the short-term rental sector. The Short Term Accommodation Association Australia (STAAA), a leading organisation representing short-term rental stakeholders in Australia, and Sustonica, a pioneer in sustainability certification, are excited to announce a strategic partnership.
A Commitment to Sustainable Practices
Through this partnership, STAAA demonstrates its commitment to promoting sustainable practices among its members. By recommending the Sustonica sustainability label, STAAA encourages property owners and managers within its network to adopt measures that reduce environmental impact and contribute to a more sustainable future.
Benefits of the Sustonica Label
The Sustonica label offers a comprehensive assessment of sustainability practices in short-term rentals, focusing on energy efficiency, waste reduction, water conservation, promoting the destination & minimising the negative impact on the community. Properties awarded this label gain recognition for their environmental stewardship, appealing to a growing demographic of eco-conscious travellers.
A Shared Vision for a Greener Future
“Partnering with Sustonica aligns perfectly with our mission to support and enhance the short-term rental industry in Australia,” said Keiran Craig-Jones, Executive Director of STAAA. “This collaboration allows us to offer our members a tangible way to demonstrate their commitment to sustainability, setting a new standard in the industry.” Vanessa de Souza Lage, CEO of Sustonica, added, “We are thrilled to join forces with STAAA. This partnership is a significant step towards mainstreaming sustainable practices in the Australian accommodation sector. Together, we can make a real difference in reducing the environmental and social footprint of short-term rentals.”
About Short Term Accommodation Association Australia (STAAA)
STAAA is the first and leading association representing the short-term rental industry in Australia with sustainable values. It advocates for fair regulations and supports its members with resources and networking opportunities to enhance their business operations.
About Sustonica (proudly Barcelona based!)
The Sustonica sustainability badge is designed to showcase worldwide short-term rentals that have implemented sustainable practices, such as energy efficiency, waste reduction, water conservation, promoting the destination & minimising the negative impact on the community. Proofs are sent digitally in the form of invoices and geo-localised photos, and are externally validated by professional auditors according to ISO19011:2018. Participating properties are required to achieve a minimum of 20% of the criteria and, according to the ISO methodology “PDCA cycle” (a continuous loop of planning, doing, checking and acting), to increase their score every year by at least 2%.
