vintory banner

How to get a logo for your vacation rental

A smart logo can give your guests the impression your vacation rental is a professional operation, not just some amateur rental.  Well run professional operations can charge more.

Your logo can also be part of that all important first impression.  Guests see your logo, hear the soft music playing, the welcome card, the welcome hamper and bottle of wine.  It all sets the scene for an enjoyable stay.  I often greet my guests soon after they arrive and they often melt, saying how wonderful the place is.  The logo on the door and the logo on the welcome folder are just another few of those nice touches setting up those first impressions.


Getting your own logo is easy and can be fun, but first a word of warning on timing.  A logo is a nice extra, but should only be explored after you have done all the hard work setting up and bedding in your operation.  Early on it can be a distraction from the main game which should be about crafting a great experience for your guests and all that involves, from purchase, decoration, marketing and slick processes.  Do the logo at the end, when everything is set up and running.

Getting a logo can be quick and easy.

Gone are the days of paying some fancy designer thousands for a logo.  Thanks to the distributed world of the internet, you can tap into hundreds of thousands of designers around the globe, and it can be cheap and easy.  You can select a designer from a site like Upwork, but 99designs.com is probably the easiest.

99designs – how it works

I used 99designs way back in 2012 after I had finished setting up my Sea Zen rental.  The process is much the same now as it was then.  You set up a brief and designers from all around the world will offer you designs in a competition.  You pay a fixed fee for the design you like best. Timing is up to you, it can take a few days or a few weeks.  I found the experience efficient and enjoyable.


The current base fee for a logo using 99designs is US$300 (A$400).  You can pay more to provide more incentive to designers.

Example of using 99designs

This below is my experience of getting a logo design when I set up Sea Zen.  It is a good guide to what you would experience now.

Design brief

First you set up your account and design brief.  You describe your product name, the product and your target audience. A few questions draw out your preferences for colours and approximate style.  You can give examples of some other logos you like to inspire your budding design competition entrants.  The more detail you have, the easier it is for designers to get started, and the more who will enter the competition.

I found several logos with a Zen or Japanese theme to get designers inspired to enter my competition. Here are two:

Inspiration logo1
Inspiration logo1
Inspiration logo2
Inspiration logo2

I also added more specifics like font preference, colours, wording and so on.

The entries start

Within a few days I had around 50 designs/ variations.  My task was to provide constructive feedback and ratings, so designers could know if they were on the right track. As I recall I added a small incentive price. Some designers dropped out, some more entered.

The contest ends with a winner

After just 5 days, I had 132 entries, and my winner.  Here is the winning design:


The design has an outer zen circle, and inner hint of a wave that has our sea feel, a strong Japanese brush font and a simple phrase underneath.  I am still delighted with the result.

The designer was from Indonesia.  We corresponded through the system but never spoke on the phone, it worked for both of us.  I received the source files and own all the IP.

Using the logo

I’ve used the logo on on a sign at the entrance to the property, the simple circle as decals on our glass entrance and sliding doors, on stationery in the rental, and of course for internet marketing.  A local printer provided the glass decals and the sign.

External sign
External sign

The finished result in a natural wood frame helps provide that professional feel to the rest of the experience.

Are you ready for your logo?

If your VR is up and running, and you would like that professional finish, perhaps it’s time to get your own logo.  I’d recommend 99designs.com. [Disclaimer- I receive no benefit from 99designs]  Let me know about your experience with logos.



My name is Rex Brown. I live in Australia, on the Great Ocean Road in Victoria. I run two of my holiday rentals here on the coast, and another in inner Melbourne . They are all quite different, but they all run at high occupancy. They are the sandpit that I play in, running constant experiments about what works and what doesn’t.


Table of Contents

Dear Short-Term Rental Industry Member, Join Our Scalers Network

Our Mission

We bring together short-term rental industry members to create valuable business and personal relationships. With the support of vetted peers, you can deliver on your next individual project goals faster, work in private groups to share doubts and successes, and become a new voice that shapes the conversation about our industry.

Whether you are a property manager, an owner, an industry vendor, a listing site operator, an investor, or a consultant, you can become a member of our Rental Scale-Up family.  As property managers and industry vendors may not have the same needs, some of our activities work by affinity groups. For instance, we have one version of the mastermind group sessions reserved for property managers and owners, and another one for vendors and listing sites. This way, you get feedback from peers who understand your pains and can get you faster to getting results.

1. Action, Transformation & Results

  • Mastermind Group for Property Managers & Owners: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask a Property Manager: Hosts, owners and property managers benefit from the experience of a successful property manager. (1 per month)
  • Groupwork: Report of the month co-creationA group of Scalers volunteer to write a report on the topic of the month. The result is published on RentalScaleUp.com, with full credits to each participants. (1 per month)
  • Mastermind Group for Industry Vendors & Listing Site Operators: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask an Expert Anything (for vendors and listing sites): An outside expert (e.g. a copywriter) shares their experience on a topic in an Ask Me Anything (1 per month)

2. News & Live Discussions

  • Investment & Deals  Discussion: Thibault and an M&A specialist/VC go over recent deals, M&A, investment rounds. Live, monthly.
  • Curated news: Save time. We read the news for you, curate the articles, and add our exclusive comments (weekly, in the Network Newsletter)
  • US Trends & Data Discussion: We analyze AirDNA’s latest report on US trends and zoom in on key markets (e.g. urban vs vacation rental markets).  Network members share what they see in the markets. Live, monthly.
  • Monthly Live online conference: Every month, our Network deep dives into a topic that is crucial to the short-term rental industry. 3 experts share their insights, best practices and answer your questions live.
  • European Trends & Data Discussion: We analyze AirDNA’s latest report on European trends and zoom in on key markets (e.g. UK, France, Italy, Spain).  Network members share what they see in the markets. Live, monthly.
  • Weekly Teardown with Thibault: Rental Scale-Up founder tears down one business news, every week, live.  Networker members share their views. No filter.

3. Facilitated Networking

  • Networking Booster: Meet new business partners and improve your networking game at an online event. Our team facilitates the event to make it easy for you to connect with your peers. (monthly)
  • Business Profile: Each new Scaler gets their profile featured in a dedicated article on RentalScaleUp.com. Get more visibility and authority.
  • In-Person Meetups: We meet in real life, either during a large vacation rental conference or in a city of our choice (quarterly)
  • Job Offers: Network members can not only see job offers but also post theirs. If desired, job offers can be extended to all Rental Scale-Up readers (free and paid).

4. Deals on industry software and products

  • Get Discounts: Enjoy exclusive deals brought to you by fellow Network members. Only in our Deals section. Monthly.
  • Offer Deals and Discounts: Network members may offer exclusive deals to fellow members, from discounts on stays at their properties to lifetime deals on vacation rental software. Only in our Deals section. Monthly.

Ready to join right now?

Scalers comes in 3 levels:

  • Scalers Insights, the limited, content-only version of the network. Great those who just want to get the insights but have less time for business transformation.
  • Scalers Network: Transform your business and get results. Get more things done. You get support, accountability, networking, training, and investment opportunities
  • Scalers Network+ : Avoid the hassle of quarterly payments and pick an annual membership. Qualify for bonuses good for your business (e.g. lead generation)

Not quite ready? Sign up for our free newsletter

Weekly insights straight into your email inbox.

On Key

Related Posts

airbnb 2022 summer release update

Airbnb 2022 Summer update release

On May 11, Airbnb will release its 2022 Summer update. Here’s what we can expect from it, as hinted by Brian Chesky, the company’s CEO and guessed by our Rental

Actionable insights

Take the Right Decisions for Your Rental Business thanks to our Weekly Industry Brief.

Exclusive newsletter for rental entrepreneurs.