Get ready to uncover the secrets to boosting your short-term rental revenue with insights from Elise Ripoche, founder of J’affiche Complet and the “Rendez-Vous National de la Location Saisonnière.” In this intriguing interview with Thibault from Rental Scale-Up, Ripoche shares her pricing and revenue management expertise and demonstrates how J’affiche Complet has successfully optimized clients’ profits. Regardless of your market, this conversation offers valuable lessons for all short-term rental managers.
Rendez-Vous National de la Location Saisonnière
The “Rendez-Vous National de la Location Saisonnière” event on June 3 at Les Docks de Paris is a must-attend for professionals looking to expand their knowledge and tap into the latest industry trends. Dive into this captivating discussion and discover a wealth of information to elevate your short-term rental business.
Why Revenue Management Matters to Your Short-Term Rental Business
J’affiche Complet specializes in helping property owners and managers optimize their earnings by tailoring pricing and promotional strategies. Ripoche’s business, advertising, and hospitality background has contributed to her success in guiding clients to maximize profitability.
The Benefits of Outsourcing Revenue Management
Ripoche suggests delegating revenue management to a company like J’affiche Complet for properties ranging from five to 150 units. For larger operations, creating an in-house revenue manager role can ensure optimal management and adaptability to market shifts.
Avoiding Common Pitfalls
Ripoche cautions against standard practices that can hinder a property’s performance, such as lowering prices too close to the booking date. Instead, it is better to maintain prices during high-demand periods and adjust them early for low-demand periods.
Overcoming the Fear of Longer Minimum Stays
Refusal to require longer minimum stays can negatively impact a property’s performance. By strategically implementing longer minimum stays during the right periods, rental managers can boost occupancy and overall property success.
Staying Ahead of Market Trends
It’s crucial to stay informed about market trends and compare your property’s performance with industry benchmarks. Data providers like AirDNA, Transparent, and All The Rooms offer valuable statistics on market trends. J’affiche Complet partners with AirDNA to help clients better understand their position in the market.
Leveraging Future Trend Data
These data providers also supply insights into future trends, allowing vacation rental managers to make informed decisions and adjust strategies accordingly. This information helps industry professionals optimize property management and maximize revenue.
Navigating Industry Jargon
J’affiche Complet demystifies revenue management terms like “pacing” and “pickup” by translating and straightforwardly explaining them, making it easier for non-English speakers and newcomers to grasp the concepts.
Staying Informed and Connected
To stay up-to-date on market trends and platforms, J’affiche Complet consults resources like Rental Scale-up, attends events, and networks with industry professionals. They also maintain direct contact with Airbnb and Booking for insider information.
Measuring Performance and Embracing Collaboration
J’affiche Complet assesses performance based on revenue growth and has helped clients achieve significant income increases, even during high-demand periods. Thibault highlights the importance of collaborating with tools, colleagues, or revenue management experts to optimize revenue and recognize that there’s always room for improvement.
To learn more about J’affiche Complet and the “Rendez-Vous National de la Location Saisonnière” event, visit their respective websites and J’affiche Complet