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Thibault is the founder of Rental Scale-Up. He owns vacation rentals in St. Barths and Bali. He also leads innovative projects for companies within the vacation rental industry. Feel free to reach out to Thibaut Masson on Linkedin.

Impact of Rugby World Cup 2023 on Airbnb prices and bookings

airbnb rugby world cup 2023

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For local inhabitants and businesses, the disaster is also economic. Florida is a big travel market. With great beaches and world-famous attractions such as Walt Disney World and Universal Studios, the state attracts many families who book a vacation rental for their stay. Cities like Orlando and Kissimmee usually rank high in market size for vacation rental revenues.

The Rugby World Cup 2023, an international spectacle of sport and camaraderie, had a significant impact on Airbnb bookings and prices. According to data from PriceLabs, the event triggered a surge in Airbnb reservations, comparable to peak summer holiday periods. On match nights, the booking numbers soared, underscoring the immense popularity and draw of the tournament. Using PriceLabs’ Market Dashboard product, we have created graphs to visualise these trends, highlighting the extraordinary influence of the Rugby World Cup on Airbnb listings.

Rugby World Cup 2023 in Paris – Saint-Denis (Stade de France)

It’s easy to pinpoint the particular nights on the occupancy and pricing graphs that align with the Stade de France matches happening in Saint-Denis, close to Paris.

List of rugby matches taking place in Paris – Saint-Denis:

  1. Pool A Match: France vs. New Zealand on Friday, 8 September 2023.
    • Result: France 27 – 13 New Zealand.
  2. Pool C Match: Australia vs. Georgia on Saturday, 9 September 2023.
    • Result: Australia 35 – 15 Georgia.
  3. Pool B Match: South Africa vs. Ireland on Saturday, 23 September 2023.
  4. Pool B Match: Ireland vs. Scotland on Saturday, 7 October 2023.
  5. Quarter-Final 2: Winner Pool B vs. Runner-Up Pool A on Saturday, 14 October 2023.
  6. Quarter-Final 4: Winner Pool A vs. Runner-Up Pool B on Sunday, 15 October 2023.
  7. Semi-Final 1: Winner Quarter-Final 1 vs. Winner Quarter-Final 2 on Friday, 20 October 2023.
  8. Semi-Final 2: Winner Quarter-Final 3 vs. Winner Quarter-Final 4 on Saturday, 21 October 2023.
  9. Bronze Final: Runner-Up Semi-Final 1 vs. Runner-Up Semi-Final 2 on Friday, 27 October 2023.
  10. Final: Winner Semi-Final 1 vs. Winner Semi-Final 2 on Saturday, 28 October 2023.

Airbnb bookings for Paris in September and October 2023

The influx of bookings in Paris during the months of September and October aligns with the scheduled matches occurring in the city. This graph illustrates not only the spike in reservations but also the duration of these stays. A significant portion of this surge is attributed to an increase in 1 and 2-night reservations, suggesting that many of these fans are likely traveling from within France or neighboring countries for the matches.

Conversely, supporters from more distant countries appear to extend their stay, indicating a longer visit, possibly to explore the city or attend multiple games. It’s fascinating to see how international sports events like these can have such a profound impact on local tourism and accommodation trends.

Airbnb prices for Paris in September and October 2023

Regarding pricing, noticeable surges can be observed on the nights of the matches, with rates experiencing an approximate rise of 40%.

Rugby World Cup 2023 in Marseille

Although cities such as Toulouse are famous for their rugby culture, this isn’t the case for a city like Marseille, where football reigns supreme, with OM (Olympique de Marseille) being the heartbeat of the locals. Hence, we were interested in investigating how the Rugby World Cup affected Airbnb listings in the area.

List of rugby matches taking place in Marseille:

  1. Pool D Match: England vs. Argentina on Saturday, 9 September 2023.
    • Result: England 27 – 10 Argentina.
  2. Pool B Match: South Africa vs. Scotland on Sunday, 10 September 2023.
    • Result: South Africa 18 – 3 Scotland.
  3. Pool A Match: France vs. Namibia on Thursday, 21 September 2023.
  4. Pool B Match: South Africa vs. Tonga on Sunday, 1 October 2023.
  5. Quarter-Final 1: Winner Pool C vs. Runner-Up Pool D on Saturday, 14 October 2023.
  6. Quarter-Final 3: Winner Pool D vs. Runner-Up Pool C on Sunday, 15 October 2023.

Airbnb bookings for Marseille in September and October 2023

The rugby World Cup night matches in Marseille appear to extend the summer season. It’s clear that on match nights, the quantity of bookings can equal those seen in August during the peak summer holiday period. The England vs. Argentina game, which took place on Saturday, 9th September 2023, attracted a substantial number of reservations. The quarter-final weekend (14th & 15th October) is particularly prominent due to its spike in bookings.

Airbnb prices for Marseille in September and October 2023

When it comes to pricing, reservations made for the Rugby World Cup experience a surge in rates by approximately 70%, highlighting the extraordinary impact of the event on Airbnb listings.

The Rugby World Cup 2023 had a remarkable effect on Airbnb bookings and prices in both Paris and Marseille. Data from PriceLabs clearly indicates an amplified demand for accommodations during this period, with prices escalating by up to 70%. The graphs, created using PriceLabs’ Market Dashboard product, offer compelling visual evidence of these trends. The impact of such large-scale sporting events on local tourism and accommodation trends is undeniably significant, offering unique opportunities for hosts to capitalize on the increased demand. As global sporting events continue to draw international crowds, we can expect these trends to persist and evolve in the future, especially for the 2024 Paris Summer Olympics.

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