Between juggling guest inquiries, handling turnovers, and keeping owners happy, who has time to consistently create and promote content?
Yet, in a competitive short-term rental market, staying visible is non-negotiable. Sounds like your story? You’re not alone. Most short-term rental managers struggle with the same challenge: how to market smarter without adding to their already packed workload.
In our latest Rental Scale-Up workshop—Who Has Time for Marketing? Steal Our AI Tools and Processes Today, we showed property managers how to use AI to save time, create great content, quickly, and without a huge marketing team or budget. The best part? We use these tools daily!
Over the past year, we’ve tested dozens of AI tools, ditching the gimmicks and keeping what works. We’ve created a simple, effective marketing flow using AI tools for us, that property managers can also easily implement to grow their short-term rental business.
The AI Tools We Used (and Their Pricing)

Our team—Thibault Masson, Uvika Wahi, and Snigdha Parghan, showcased how the above AI tools can handle the heavy lifting with practical demos, illustrating how they can solve the most common pain points for property managers.
This article outlines everything we shared during the webinar—and how you can start using these AI Tools right away as a property manager!
- Drowning in Meeting Notes? AI-Powered Transcription Ensures Key Meeting Points Reach Owners and Suppliers Efficiently
Property managers juggle multiple meetings, with homeowners, suppliers, and team members, often struggling to keep track of key details, follow-ups, and action items. Relying on manual note-taking or memory can lead to missed information and inefficiencies.
AI-driven transcription tools solve this by automatically capturing, summarizing, and organizing conversations in real-time.
How It Works:
- AI transcription tools (such as Gemini, and Read.ai) capture entire conversations during meetings.
- These transcripts allow property managers to quickly reference discussions, eliminating the need for manual note-taking.
- Transcripts can be searched for specific terms, making it easy to retrieve important details.
- It gives meeting recordings, detailed notes, and key discussion points.
- Eliminates the need for manual note-taking and saves property managers valuable time.
Why It Matters for Property Managers:
- Ensures accurate record-keeping of agreements and commitments.
- Reduces time spent on follow-ups, as AI can extract key action points from the meeting.
- Allows property managers to repurpose meeting discussions into structured email summaries for owners or suppliers.
How to Apply It:
- Use a transcription tool during meetings with homeowners or teams.
- Summarize key points and generate an action item list using AI.
- Draft a polite, professional follow-up email based on the transcript, ensuring clear communication.
Example: If you met with a property owner to discuss pricing strategies, you can automatically generate a post-meeting email outlining the main takeaways and next steps.
2. Struggling to Explain Market Trends to Owners? AI Transforms Data into Clear, Shareable Insights
Property owners expect clear, data-driven insights into market performance, but manually gathering and explaining these trends can be overwhelming for property managers.
AI-based pricing tools like PriceLabs AI Insights simplify this process—not just by analyzing market data, demand patterns, and competitor rates, but by transforming complex analytics into bite-sized, easy-to-understand text insights.
This allows property managers to quickly grasp key takeaways and communicate them effectively to owners, saving time and eliminating data overload.
How It Works:
- AI Insights analyzes future pricing trends, occupancy pacing, and demand shifts for specific listings.
- It generates easy-to-read summaries that property managers can share with owners.
- AI identifies seasonal trends, event-driven demand fluctuations, and competitive pricing benchmarks.
Why It Matters for Property Managers:
- Helps communicate data-driven pricing strategies to owners.
- Enables dynamic pricing adjustments based on real-time market conditions.
- Strengthens owner trust by providing transparent, AI-backed reports that appear more professional and neat.
How to Apply It:
- Extract insights from PriceLabs AI or a similar tool.
- Combine AI-generated market trends with local expertise (e.g., upcoming events affecting demand).
- Use ChatGPT to rephrase complex data into a simple, owner-friendly email.
Example: If a homeowner questions why their rates should increase by 20% during a peak event, AI insights can help justify the price surge while maintaining transparency.
3. Wasting Valuable Content? Turn Old Assets into Fresh Marketing Material with AI
Property managers often have a wealth of existing valuable content, owner guides, onboarding manuals, and internal documents, but much of it can go unnoticed and underutilized. Many don’t even realize they already have content that could be repurposed to engage different audiences.
AI-powered tools streamline content repurposing by automating tasks such as summarization, reformatting, and adaptation for various channels (e.g., blog posts, social media, and email campaigns). While manual repurposing is possible, AI significantly enhances speed, efficiency, and scalability.
This allows property managers to efficiently reach and engage potential owners without constantly creating new material
How It Works:
- AI tools like ChatGPT or Deepseek, can convert owner manuals into marketing assets.
- Content can be repurposed for landing pages, social media posts, blog articles, email campaigns, and a lot more.
- AI can rewrite technical content in a more engaging and conversion-driven format.
Why It Matters for Property Managers:
- Saves time by recycling existing materials into fresh, high-impact content.
- Helps attract a new set of audience without starting marketing efforts from scratch.
How to Apply It:
- Take an existing owner manual and ask AI to convert it into a landing page to attract new property owners.
- A social media post introducing your property management services.
- An email newsletter explaining why owners should partner with you.
Example: If you have a welcome guide for new owners, AI can transform it into a persuasive landing page that highlights your stress-free property management solutions for potential new owners seeking trustworthy management services for their properties.
4. Struggling to Keep Up with Multiple Marketing Channels? AI Can Repurpose To a Variety of Formats
First, Visualizing Processes with AI:
Property managers often need to document and explain processes—whether it’s onboarding new owners, training cleaning teams, or outlining workflows for investors. However, traditional methods like slides or written instructions can be time-consuming and difficult to digest.
AI-powered tools like Napkin.ai solve this by instantly transforming written processes into clear, engaging illustrations.
Simply type in your process description, and the AI will generate visual representations that make complex workflows easy to understand.
Rental Scale Up’s weekly content workflow, generated through Napkin.ai
Repurpose Content Effortlessly for Multiple Platforms
Property managers often invest time in creating valuable content, like property tour videos or long-form guides, but struggle to repurpose it effectively. Why? A lack of time, resources, or the right skills makes repurposing content across different platforms a challenge.
Manually transforming one piece of content into multiple formats, social media posts, blog articles, emails, or ads—can be time-consuming and inefficient.
AI-powered tools streamline this process by automatically summarizing, reformatting, and adapting content for different audiences.
Polish & Edit Videos for Maximum Impact
Before repurposing content, it’s crucial to refine the video to ensure clarity and engagement. AI can help property managers fix common issues effortlessly.
AI Tools to Use: Veed.ai
- Fix eye contact – If the speaker is reading from a script and eye contact is not aligned with the camera, AI can adjust that to create a more natural and engaging look.
- Add subtitles – Auto-generated captions improve accessibility and ensure key messages are understood.
Example: If a property manager records a welcome message for a new property owner, Veed.ai can improve the eye contact, add auto-generated subtitles, and ensure the audio is crystal clear.
Break Down One Video into Multiple Short Videos
After polishing the video, property managers can break it down into multiple short clips for platforms like TikTok, Instagram Reels, and YouTube Shorts with AI without the need to manually edit every video.
AI Tool to Use: Veed.ai (AI Clips)
- Automatically extracts key moments – AI detects the most engaging parts based on speech, visuals, and audience interest.
- Customizable length & subtitles – Property managers can select the ideal duration for different platforms and auto-generate subtitles.
- Optimized titles & viral potential – AI suggests catchy titles and assigns a “viral score” to each clip, helping prioritize the best ones.
- Batch creation – Upload one video, and AI generates multiple short clips instantly.
Example: A 30-minute property tour can be broken down into 10+ short clips with AI-selected highlights and optimized titles.
Turn Your Video into a High-Impact Article
Property managers can turn a video into a detailed blog post. This process helps repurpose content for websites, boosting visibility and SEO.
AI Tools to Use: TurboScribe.ai + ChatGPT
- Generate the transcript – Upload the video to TurboScribe.ai to get an accurate text version of the video.
- Convert the transcript into an article – Paste the transcript into ChatGPT with a structured prompt like:
“This is a transcript of a property tour video. Please draft a blog post from this. The target audience is travelers looking for beach villas. Explain the property features in detail, using a friendly and engaging tone.”
- Refine with SEO – Optimize the article by adding relevant keywords to improve search rankings.
Example: A property tour video can be transformed into a detailed blog post, highlighting the villa’s key amenities, design, and local attractions, giving potential guests a full picture of the stay experience.