Rental Scale-Up is now RSU by PriceLabs
A new look. A new name. The same mission: To turn short-term rental news into a strategy for professional managers.

We’ve Been Powered by PriceLabs All Along
Since 2013, what started as RentalPreneurs, a blog by one host sharing lessons with fellow hosts, grew into what many came to know as Rental Scale-Up: a trusted source for short-term rental news, strategy, and insights. Over time, it became a go-to destination for vacation rental hosts and managers around the world, evolving with the industry while staying rooted in practical, real-world expertise.
In 2022, Rental Scale-Up joined the PriceLabs family. Since then, PriceLabs has powered everything we do, our newsletters, our videos, our monthly conferences, and our deep-dive articles.
The rebrand to RSU by PriceLabs doesn’t mark a shift in direction. It’s simply a clearer label for what’s already true. We’ve always been part of the same ecosystem, now we wear the same badge.
Still, the Team You Trust, Just Clearer About Who We Are
While our name and look are changing, our voice, values, and purpose are not.
You’ll continue to get the same:
- Our editorial standards haven’t changed and won’t: We’ll continue reporting on platforms, products, and industry trends with the same clear-eyed analysis and critical thinking you’ve come to expect.
- Our mission remains the same: to serve professional short-term rental managers with information they can trust. That means asking the tough questions, spotlighting smart strategies (no matter where they come from), and staying firmly committed to practical, platform-neutral insight.
- We’ve long relied on PriceLabs data to sharpen our reporting and uncover trends. That’s not changing; if anything, we’ll lean in further.
This rebrand makes it easier to understand who we are, what we stand for, and how you can trust the insights we bring. When you see RSU by PriceLabs, you’ll know it means reporting you can use, powered by real industry data.
Grateful for the Journey (and the Future Ahead)
From the very beginning, we were built to serve this community. We’ve been honored to learn from thousands of property managers, hosts, founders, and leaders along the way. To our readers, sponsors, collaborators, and colleagues, thank you. And to our colleagues at PriceLabs, thank you for believing in our voice and giving us the space and strength to evolve.
You’ll start seeing our new identity across LinkedIn, YouTube, our newsletter, and monthly webinars. Join our LinkedIn group or subscribe to the newsletter if you haven’t already.
We’re proud to be part of PriceLabs, and just as proud to continue delivering objective, actionable reporting, just as we always have. We now stand fully as RSU by PriceLabs.