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Why RentalPreneurs becomes Rental Scale-Up

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In 2014, I created a blog called RentalPreneurs.com, combining the words Rentals and Entrepreneurs. In 2020, it has changed names to become Rental Scale-Up. My goal is still to deliver actionable tips, proven best practices, and useful market trends to the women and men creating, leading, and growing rental businesses. Yet, the content is now better focused on a key audience.

In a way, this is what matters to you: A different name, but still the promise of delivering thought-provoking content for you. Behind the new logo and the new site, there is also the capacity to give you value on a more consistent manner:

  • There is now a team writing content for Rental Scale-Up on a consistent basis, rather than just me trying to find the time between managing my own rentals in Bali and St Barths, leading projects and product marketing at the Booking.com headquarters in Amsterdam, studying market data and talking at conferences.
  • I am now dedicating a big chunk of my work time to Rental Scale-Up. It means that I am already scaling up the educational content on this website while planning offline events in key places (more on that in a few weeks).
  • You can rely on the delivery of a free bi-weekly newsletter, with the best of Rental Scale-Up and a roundup review of what it is new with the big players (e.g. Airbnb, Vrbo, Booking, Sonder, Sykes, etc.).
rental scale up news - vacation rental trends
Rental Scale-Up is for vacation and short-term rental managers

Why leave behind the name RentalPreneurs

It was a big decision to stop using the name RentalPreneurs. It was a great way to connect with you, rental business owners. It summed pretty well who you (and I) were. Over time, as I was writing more and more and as I was speaking at various conferences under the RentalPreneurs banner (e.g. VRMA, Vacation Rental World Summit), people started associating me with the name RentalPreneurs. So, why stop there?

First, when I tried to trademark RentalPreneurs in the US, I ran into the issue that the magazine Entrepreneur has been blocking small folks like me from using the term “preneur” in a brand. My US lawyer warned me that scaling an educational brand based on a shaky ground was not a good idea. So, in order to grow my brand, I had to change it. To know more about the issue, read Seth Godin’s blog post “Stop bullying the entrepreneurs“.

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Second, at the same time that I was starting RentalPreneurs.com, fellow blogger Rachel Prince was starting her RentalPreneur.com website. Rachel has been delivering education through her blog, podcast and youtube channel. She’s doing a great job helping people invest in real-estate and use Airbnb to create a return on investment. As you can tell, our names and topics were quite similar. More than once, after speaking at a conference where I had mentioned the name of my website, some attendees would walk up to me, show me the RentalPreneur.com blog on their phone, and ask me whether it was the one that I had talked about.

Our previous incarnation, RentalPreneurs.com, is now Rental Scale-Up

Why Rental Scale-Up

While rebranding from RentalPreneurs to Rental Scale-Up, I first though hard about the people who have subscribed our newsletter, who like and react to the industry content that I am sharing on LinkedIn, who I have on Skype when doing consulting sessions, and with whom I hang out at conferences.

Most of you:

  • have created what I call a rental business, e.g. manage a vacation rental property management company of 80 in a resort area, operate 25 short-term apartment rentals in a big city, or have transitioned from being a host to creating a full-fledged Airbnb property management company
  • are looking to grow your revenues, become more profitable, and/or save time operating your business,
  • are very busy, do not have much time for theoretical stuff, want best practices, see what is working, and beat their competitors by learning and applying new things
  • are looking for ways to scale up your business, as the degree of complexity of coordinating operations, technology, and marketing is increasing
  • like education, but cannot necessarily travel to conferences on the other side of the world

Thinking of you and of what I can deliver, I picked the name Rental Scale-Up: This is the promise to help you scale your business, to talk honestly about the issues you are running into, and to bring actionable solutions by finding advice from people who are walking the talk.

airbnb property management scaling

A new logo, a new website

Since February 1, 2020, RentalPreneurs is now Rental Scale-Up. The old website rentalpreneurs.com redirects to rentalscaleup.com.

Old RentalPreneurs logo
rentalscaleup logo
Rental Scale-Up logo

You will notice that we have added a symbol for growth to our name. We are also using a more cheerful palette, yet still in tones that convey trust and seriousness. We are humble, friendly, reliable, and knowledgable.

How about your data?

My company operating RentalPreneurs, and now Rental Scale-Up, is the same. It is called Fashion Fox. It has always been the legal representative behind the website. So, if you had shared with us your email address to get our newsletter, nothing has changed. Similarly, if you were part of our educational circle called the RentalPreneurs Club, your data remains safe with Fashion Fox.

What is changing is that the newsletter and communications from us will be coming from our [email protected] email addresses. So, make sure to add these new names to your contact list. Here’s a cheat sheet on how to do in seconds, whether you are using Gmail, Outlook, Yahoo, or other email services.

Contact Us if you have a question

Feel free to go to our contact page if you have any question. Let us know how we can help you scale your rental business.

You can follow our Rental Scale-Up LinkedIn page to read our latest insights about the vacation and short-term rental market industry.

Feel free to connect personally with me on Linkedin: Thibault Masson. Just mention that you are a reader of the website and let’s connect. Every week, I share the best of what I see happening in the industry and that matters to property managers.


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Thibault is the founder of Rental Scale-Up. He owns vacation rentals in St. Barths and Bali. He also leads innovative projects for companies within the vacation rental industry. Feel free to reach out to Thibaut Masson on Linkedin.

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Table of Contents

Dear Short-Term Rental Industry Member, Join Our Scalers Network

Our Mission

We bring together short-term rental industry members to create valuable business and personal relationships. With the support of vetted peers, you can deliver on your next individual project goals faster, work in private groups to share doubts and successes, and become a new voice that shapes the conversation about our industry.

Whether you are a property manager, an owner, an industry vendor, a listing site operator, an investor, or a consultant, you can become a member of our Rental Scale-Up family.  As property managers and industry vendors may not have the same needs, some of our activities work by affinity groups. For instance, we have one version of the mastermind group sessions reserved for property managers and owners, and another one for vendors and listing sites. This way, you get feedback from peers who understand your pains and can get you faster to getting results.

1. Action, Transformation & Results

  • Mastermind Group for Property Managers & Owners: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask a Property Manager: Hosts, owners and property managers benefit from the experience of a successful property manager. (1 per month)
  • Groupwork: Report of the month co-creationA group of Scalers volunteer to write a report on the topic of the month. The result is published on RentalScaleUp.com, with full credits to each participants. (1 per month)
  • Mastermind Group for Industry Vendors & Listing Site Operators: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask an Expert Anything (for vendors and listing sites): An outside expert (e.g. a copywriter) shares their experience on a topic in an Ask Me Anything (1 per month)

2. News & Live Discussions

  • Investment & Deals  Discussion: Thibault and an M&A specialist/VC go over recent deals, M&A, investment rounds. Live, monthly.
  • Curated news: Save time. We read the news for you, curate the articles, and add our exclusive comments (weekly, in the Network Newsletter)
  • US Trends & Data Discussion: We analyze AirDNA’s latest report on US trends and zoom in on key markets (e.g. urban vs vacation rental markets).  Network members share what they see in the markets. Live, monthly.
  • Monthly Live online conference: Every month, our Network deep dives into a topic that is crucial to the short-term rental industry. 3 experts share their insights, best practices and answer your questions live.
  • European Trends & Data Discussion: We analyze AirDNA’s latest report on European trends and zoom in on key markets (e.g. UK, France, Italy, Spain).  Network members share what they see in the markets. Live, monthly.
  • Weekly Teardown with Thibault: Rental Scale-Up founder tears down one business news, every week, live.  Networker members share their views. No filter.

3. Facilitated Networking

  • Networking Booster: Meet new business partners and improve your networking game at an online event. Our team facilitates the event to make it easy for you to connect with your peers. (monthly)
  • Business Profile: Each new Scaler gets their profile featured in a dedicated article on RentalScaleUp.com. Get more visibility and authority.
  • In-Person Meetups: We meet in real life, either during a large vacation rental conference or in a city of our choice (quarterly)
  • Job Offers: Network members can not only see job offers but also post theirs. If desired, job offers can be extended to all Rental Scale-Up readers (free and paid).

4. Deals on industry software and products

  • Get Discounts: Enjoy exclusive deals brought to you by fellow Network members. Only in our Deals section. Monthly.
  • Offer Deals and Discounts: Network members may offer exclusive deals to fellow members, from discounts on stays at their properties to lifetime deals on vacation rental software. Only in our Deals section. Monthly.

Ready to join right now?

Scalers comes in 3 levels:

  • Scalers Insights, the limited, content-only version of the network. Great those who just want to get the insights but have less time for business transformation.
  • Scalers Network: Transform your business and get results. Get more things done. You get support, accountability, networking, training, and investment opportunities
  • Scalers Network+ : Avoid the hassle of quarterly payments and pick an annual membership. Qualify for bonuses good for your business (e.g. lead generation)

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