scaler banner

AirDNA: VRWS 2021, Fascinating summer 2021 data, and dynamic pricing integration with Futurestay

airdna vrws 2021

AirDNA is one of the sponsors of the upcoming 2021 edition of the Vacation Rental World Summit (VRWS) in Annecy, France. Tom Caton, AirDNA’s co-founder, sat down with us to share why he’s attending the conference and why should too. He reveals that he will be delivering at VRWS a masterclass about the anatomy of a successful vacation rental: Why are similar properties performing so differently? Which amenities to invest in to increase occupancy and rates? Which pricing policy works best? Tom also shared some data about the US market, which are detailing in this article. Finally, he alluded in the video to a new product feature for AirDNA: The direct integration of the company’s dynamic pricing recommendations into Futurestay, a channel manager dedicated to individual property owners and small property managers.

Uncover the anatomy of a successful vacation rental with AirDNA at VRWS 2021

Vacation Rental World Summit attendees will not only be able to hear Tom talk about market trends, but they will also be able to interact with him during the mastermind roundtables he will host as well as informally during lunch and dinner breaks.

In the video, Tom shares how Antonio Bortolotti, VRWS’s organizer, always puts together a great event that he and his team are happy to attend. It is a smaller but more intimate event where you can get a hold of everyone much easier.

He explains that AirDNA is serving two types of short-term rental operators:

  • People who are just starting out and want to pick the best market and property to invest in,
  • vacation rental managers who want to understand market trends and steer their business in the right direction.

AirDNA provides market intelligence globally and covers 100% of European markets.

At VRWS, AirDNA will be delivering a master class called “the anatomy of a successful vacation rental”. As Tom explains, it is something that has never been done before at a conference. Jamie Lane, VP of Research at AirDNA, is currently busy putting together facts and data showing why some properties are successful and others are not. Even if they look similar.

Why is one outperforming the other? Can you go into the details of why properties become top performers? AirDNA is going to look into base things such as photos and cleaning fees but also will look at pricing strategies to see what’s working and what’s not working. It is going to be really insightful for the property managers so they can look at their portfolios and understand why some properties underperform others.

At VRWS, AirDNA will use data to show which amenities property owners can add to increase their rates and occupancy. Air conditioning and hot tubs come to mind, but Tom promises to deliver many more insights to attendees.

US vacation rental market data: Occupancy at a record-breaking 70.2% in June

As Tom Caton mentions in the video, AirDNA is able to capture trends both at a local market level and at an aggregated macro level.

The last time we shared AirDNA data, it was to boldly forecast the future of the U.S. short-term rental industry until 2023. Yet, no need to look that far in the future to uncover fascinating numbers. In its June market review, the company shows that occupancy rose to an all-time high of 70.2% in June 2021. This is 20% higher than June 2019, in these long-ago pre-pandemic times.

This is the first time the U.S. has exceeded an average occupancy of 70%. In the graph below, you can see that occupancy levels have been breaking records, month after month, since February 2021.

US vacation rental market data by AirDNA

The Fourth of July weekend is historically one of the highest-demand weekends. Here are the destinations that saw some of the biggest increases compared with the 2019 Fourth of July weekend:

  • Fort Lauderdale (+36%),
  • Phoenix/Scottsdale (+35%),
  • Cape Coral/Fort Myers (+32%).

June 2021 booking lead time close to 2019 levels

During the worst of the pandemic, travelers were hesitant about booking vacation rentals far in advance. As a result, the booking lead time fell. On average, it is 30-90 days and tends to be on the longer side in the summer months.

In May 2020, the booking lead time fell to 18 days. In June 2021, the median lead time was 58.5 days, catching up to the 62 days in June 2019. Jamie Lane, VP of Research at AirDNA, says that when booking lead times dropped in 2020, “the natural response was to discount your listing, but now as lead times normalize hosts can have much more confidence their unit will book, even at higher rates.

In the graph below, you can see that, while the median booking lead time is 58.5 days in the US, the situation is very different across markets. For instance, in the “Large City – Urban” market, lead time is 26 days, while it is a staggering 80.5 days in “Destination / Resort / Coastal” markets.

airdna booking lead time

Investment in vacation rentals is hot, more supply coming to enjoy the booking boom

New U.S. short-term rental unit additions reached 55k in June and are now at the highest level since the start of the pandemic, but just shy of the average of 60k new units per month that were being added between 2017 and 2019. With a strong summer on the books and the fall looking positive, many industry participants are setting their sights on making new investments in the sector,” said Scott Shatford, AirDNA CEO. “Seeing the positive returns that hosts are realizing by investing in short-term rentals and record-high demand, we expect continued strong investment.

AirDNA partners with Futurestay to bring dynamic pricing to individual hosts

airdna futurestay

In the video, Tom Caton alludes to new products and features that VRWS 2021 will be able to discover. One of them is the integration of AirDNA’s dynamic pricing solution, called Smart Rates, into Futurestay. The latter is a vacation rental tech company offering channel management, communication, and payment capabilities to individual hosts. Unlike larger companies such as Rentals United and Guesty, Futurestay focuses on hosts who own between 1 and 10 properties.

“The partnership will further democratize short-term rental data for thousands of small businesses and entrepreneurs, helping them thrive and directly compete with professional lodging providers,” AirDNA’s CEO Scott Shatford said. “We’ve built this integration with Futurestay because they understand the importance of giving these hosts the right tools and data needed for success.” 

“70% of Short-Term Rentals are run by entrepreneurs, individuals and Independent managers seeking success in an increasingly complex market. ” Philip Kennard, CEO Futurestay said.  “Futurestay and AirDNA’s partnership levels the playing field, empowering small businesses with high-quality data, pricing and automation technology rivaling that used by global hospitality leaders.”

By connecting properties to Futurestay, AirDNA MarketMinder subscribers are able to push Smart Rates’ suggestions directly to Airbnb, Vrbo, Booking.com, and Google Vacation Rentals. Users have the ability to choose a pricing strategy (Balanced, Boost Occupancy, or Higher Price), as well as the ability to set minimum and maximum rates for each property.  

airdna dynamic pricing


Rental Scale-Up

Thibault is the founder of Rental Scale-Up. He owns vacation rentals in St. Barths and Bali. He also leads innovative projects for companies within the vacation rental industry. Feel free to reach out to Thibaut Masson on Linkedin.


Table of Contents

Dear Short-Term Rental Industry Member, Join Our Scalers Network

Our Mission

We bring together short-term rental industry members to create valuable business and personal relationships. With the support of vetted peers, you can deliver on your next individual project goals faster, work in private groups to share doubts and successes, and become a new voice that shapes the conversation about our industry.

Whether you are a property manager, an owner, an industry vendor, a listing site operator, an investor, or a consultant, you can become a member of our Rental Scale-Up family.  As property managers and industry vendors may not have the same needs, some of our activities work by affinity groups. For instance, we have one version of the mastermind group sessions reserved for property managers and owners, and another one for vendors and listing sites. This way, you get feedback from peers who understand your pains and can get you faster to getting results.

1. Action, Transformation & Results

  • Mastermind Group for Property Managers & Owners: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask a Property Manager: Hosts, owners and property managers benefit from the experience of a successful property manager. (1 per month)
  • Groupwork: Report of the month co-creationA group of Scalers volunteer to write a report on the topic of the month. The result is published on RentalScaleUp.com, with full credits to each participants. (1 per month)
  • Mastermind Group for Industry Vendors & Listing Site Operators: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask an Expert Anything (for vendors and listing sites): An outside expert (e.g. a copywriter) shares their experience on a topic in an Ask Me Anything (1 per month)

2. News & Live Discussions

  • Investment & Deals  Discussion: Thibault and an M&A specialist/VC go over recent deals, M&A, investment rounds. Live, monthly.
  • Curated news: Save time. We read the news for you, curate the articles, and add our exclusive comments (weekly, in the Network Newsletter)
  • US Trends & Data Discussion: We analyze AirDNA’s latest report on US trends and zoom in on key markets (e.g. urban vs vacation rental markets).  Network members share what they see in the markets. Live, monthly.
  • Monthly Live online conference: Every month, our Network deep dives into a topic that is crucial to the short-term rental industry. 3 experts share their insights, best practices and answer your questions live.
  • European Trends & Data Discussion: We analyze AirDNA’s latest report on European trends and zoom in on key markets (e.g. UK, France, Italy, Spain).  Network members share what they see in the markets. Live, monthly.
  • Weekly Teardown with Thibault: Rental Scale-Up founder tears down one business news, every week, live.  Networker members share their views. No filter.

3. Facilitated Networking

  • Networking Booster: Meet new business partners and improve your networking game at an online event. Our team facilitates the event to make it easy for you to connect with your peers. (monthly)
  • Business Profile: Each new Scaler gets their profile featured in a dedicated article on RentalScaleUp.com. Get more visibility and authority.
  • In-Person Meetups: We meet in real life, either during a large vacation rental conference or in a city of our choice (quarterly)
  • Job Offers: Network members can not only see job offers but also post theirs. If desired, job offers can be extended to all Rental Scale-Up readers (free and paid).

4. Deals on industry software and products

  • Get Discounts: Enjoy exclusive deals brought to you by fellow Network members. Only in our Deals section. Monthly.
  • Offer Deals and Discounts: Network members may offer exclusive deals to fellow members, from discounts on stays at their properties to lifetime deals on vacation rental software. Only in our Deals section. Monthly.

Ready to join right now?

Scalers comes in 3 levels:

  • Scalers Insights, the limited, content-only version of the network. Great those who just want to get the insights but have less time for business transformation.
  • Scalers Network: Transform your business and get results. Get more things done. You get support, accountability, networking, training, and investment opportunities
  • Scalers Network+ : Avoid the hassle of quarterly payments and pick an annual membership. Qualify for bonuses good for your business (e.g. lead generation)

Not quite ready? Sign up for our free newsletter

Weekly insights straight into your email inbox.

On Key

Related Posts

Actionable insights

Take the Right Decisions for Your Rental Business thanks to our Weekly Industry Brief.

Exclusive newsletter for rental entrepreneurs.