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Steal these 5 PDFs from HomeAway + More Rental Advice

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This is the online version of my weekly RentalPreneurs newsletter. You can subscribe to it for here by clicking here.


More Bookings and More Freedom for Rental Entrepreneurs
Issue 2

How can you improve your rental marketing this week? 
I am always amazed by all the great content that you can find online to improve your vacation rental marketing. 2 years ago, there was not much to read. Now, it’s a big avalanche of advice that you can get.
I enjoyed “stealing” for you PDFs from a recent HomeAway conference (see below).
On my side, I’ve started implementing Infusionsoft to spend less time running after guests trip details, to upsell services likes romantic boat cruises and private chef dinners and ask for a referral (I am a bit shy, so I am happy to get an automated tool to ask for it for me). I will let you know how this goes.
To Do: Read below the best contents of the week, select the 1 tip you like most and take action. Today.
Feel free to contact me,
Best regards,

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My French book on Airbnb hosting is #1 on Amazon.fr in the Entrepeneur category

OK, this is blatant auto-promotion here, but in case you can read French books, just know that you can get my advice on Airbnb hosting. I’ve just become an Airbnb Super Host and I am very happy to share my learnings and my mistakes. Click here to get a free chapter of this French Airbnb book.

Steal these 5 Vacation Rental Marketing PDFs created by HomeAway

OK, I am not really telling you to steal something. But if you click on this link to the HomeAway Community of vacation rental owners, you can download for free 5 interesting PDFs from their Atlanta conference. Cool date in the Kickoff Presentation, while the Building Trust with Travelers document is interesting.
Get the 5 PDFs here.

Niche Vacation Rental Sites: Pot-Smokers

As I own a luxury vacation rental for 2 and as I am gay, I have quite naturally started using niche sites aimed at gay travelers, such as MisterBnB. Well, in a Guardian article, I’ve found out that pot-smokers also had their niche niche: “Bud and Breakfast”. What niche could you market your rental to?
Read the full article here.

Airbnb Disaster Stories: How to protect your home

After another well-publicized incident where guests trashed an apartment rented on Airbnb, I found 2 very interesting article by Get Paid for your Pad and by Kigo on the topic. From filtering out potential guests, not giving away your address until after the booking has been made, be careful with instant bookings, using Airbnb’s specific tools, these are 2 useful reads.

7 takeaways from the NAR Vacation Home and Investment Property Report

Heather Bayer has great post (not her blog, but on a real estate website) about vacation rentals as investment. Short and compelling.
Read the full article here.

Adding a Facebook Call to Action Button for Holiday Lets

A short and effective how-to video by Genbook on how to add a “Book Now” button to your Facebook Page.
Watch the video here.
All right, that’s it folks. See you next. Reply to this email now if you want to share your own tips with the tribe, I’ll be happy to pass it along.


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Rental Scale-Up

Thibault is the founder of Rental Scale-Up. He owns vacation rentals in St. Barths and Bali. He also leads innovative projects for companies within the vacation rental industry. Feel free to reach out to Thibaut Masson on Linkedin.

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Table of Contents

Dear Short-Term Rental Industry Member, Join Our Scalers Network

Our Mission

We bring together short-term rental industry members to create valuable business and personal relationships. With the support of vetted peers, you can deliver on your next individual project goals faster, work in private groups to share doubts and successes, and become a new voice that shapes the conversation about our industry.

Whether you are a property manager, an owner, an industry vendor, a listing site operator, an investor, or a consultant, you can become a member of our Rental Scale-Up family.  As property managers and industry vendors may not have the same needs, some of our activities work by affinity groups. For instance, we have one version of the mastermind group sessions reserved for property managers and owners, and another one for vendors and listing sites. This way, you get feedback from peers who understand your pains and can get you faster to getting results.

1. Action, Transformation & Results

  • Mastermind Group for Property Managers & Owners: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask a Property Manager: Hosts, owners and property managers benefit from the experience of a successful property manager. (1 per month)
  • Groupwork: Report of the month co-creationA group of Scalers volunteer to write a report on the topic of the month. The result is published on RentalScaleUp.com, with full credits to each participants. (1 per month)
  • Mastermind Group for Industry Vendors & Listing Site Operators: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask an Expert Anything (for vendors and listing sites): An outside expert (e.g. a copywriter) shares their experience on a topic in an Ask Me Anything (1 per month)

2. News & Live Discussions

  • Investment & Deals  Discussion: Thibault and an M&A specialist/VC go over recent deals, M&A, investment rounds. Live, monthly.
  • Curated news: Save time. We read the news for you, curate the articles, and add our exclusive comments (weekly, in the Network Newsletter)
  • US Trends & Data Discussion: We analyze AirDNA’s latest report on US trends and zoom in on key markets (e.g. urban vs vacation rental markets).  Network members share what they see in the markets. Live, monthly.
  • Monthly Live online conference: Every month, our Network deep dives into a topic that is crucial to the short-term rental industry. 3 experts share their insights, best practices and answer your questions live.
  • European Trends & Data Discussion: We analyze AirDNA’s latest report on European trends and zoom in on key markets (e.g. UK, France, Italy, Spain).  Network members share what they see in the markets. Live, monthly.
  • Weekly Teardown with Thibault: Rental Scale-Up founder tears down one business news, every week, live.  Networker members share their views. No filter.

3. Facilitated Networking

  • Networking Booster: Meet new business partners and improve your networking game at an online event. Our team facilitates the event to make it easy for you to connect with your peers. (monthly)
  • Business Profile: Each new Scaler gets their profile featured in a dedicated article on RentalScaleUp.com. Get more visibility and authority.
  • In-Person Meetups: We meet in real life, either during a large vacation rental conference or in a city of our choice (quarterly)
  • Job Offers: Network members can not only see job offers but also post theirs. If desired, job offers can be extended to all Rental Scale-Up readers (free and paid).

4. Deals on industry software and products

  • Get Discounts: Enjoy exclusive deals brought to you by fellow Network members. Only in our Deals section. Monthly.
  • Offer Deals and Discounts: Network members may offer exclusive deals to fellow members, from discounts on stays at their properties to lifetime deals on vacation rental software. Only in our Deals section. Monthly.

Ready to join right now?

Scalers comes in 3 levels:

  • Scalers Insights, the limited, content-only version of the network. Great those who just want to get the insights but have less time for business transformation.
  • Scalers Network: Transform your business and get results. Get more things done. You get support, accountability, networking, training, and investment opportunities
  • Scalers Network+ : Avoid the hassle of quarterly payments and pick an annual membership. Qualify for bonuses good for your business (e.g. lead generation)

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