fbpx
skift uture-of-lodging-forum/

Google Ads for Vacation Rentals: Google’s efforts Get more visible but are attacked by travel companies

google-ads-for-vacation-rentals

Integration of Google Ads for vacation rentals into regular search results has increased yet again

  • Vacation rental ad results used to be buried under the “Vacation Rentals” tab within Google’s travel meta-search product: https://www.google.com/travel/.
  • Now, typing “vacation rental (+ destination)” displays a map and some ad results straight into the regular Google search results.
  • It means that, as a user conducting a search for “vacation rentals Bali” as in our illustration below, you get Google Adwords first, then Google Meta Search ads in a list and on a map, then some natural results, then Google Adwords ads again.
  • This injection of Google Ads for vacation rentals means that companies that had very strong SEO get their results pushed down below Google’s advertising products. In other words, Google is heavily promoting its new meta-search tool for vacation rentals. This one of the reasons why 34 travel competitors, including Tripadvisor, Expedia, eDreams Odigeo, Wimdu, HomeToGo ask the European Union to investigate Google’s allegedly unfair practices.

Illustration: Searching for “vacation rentals Bali” in Google

google adwords for vacation rentals
Google Ads for Vacation Rentals: Direct inclusion in regular search results

Google displays the logos of some brands that are not Officially participating in Google’s meta-search tool for vacation rentals … Why?

  • Have you noticed that a new result box was showing up above the meta-search results (the list and the map)?
  • For instance here, you get a box with TripAdvisor, Expedia, HomeAway, and Airbnb logos. Some of these companies are paid users of Google’s meta-search tool for vacation rentals. But some others are not. Conduct some tests yourself to see it, across different destinations. For the moment, it looks hard to explain why some logos appear and some not. Apparently, this is not a paid advertising campaign. So, what could it be?
  • This could play go Skift’s theory that this box is a concession made to the EU competition authorities, whereby Google shows some competing brands there. This is supposed to a beta test. 
  • Let’s say that it is great timing, just as 34 travel companies have lodged a complaint 😉

Share:

Facebook
Twitter
Pinterest
LinkedIn
Rental Scale-Up

Thibault is the founder of Rental Scale-Up. He owns vacation rentals in St. Barths and Bali. He also leads innovative projects for companies within the vacation rental industry. Feel free to reach out to Thibaut Masson on Linkedin.

scaler

Table of Contents

Dear Short-Term Rental Industry Member, Join Our Scalers Network

Our Mission

We bring together short-term rental industry members to create valuable business and personal relationships. With the support of vetted peers, you can deliver on your next individual project goals faster, work in private groups to share doubts and successes, and become a new voice that shapes the conversation about our industry.

Whether you are a property manager, an owner, an industry vendor, a listing site operator, an investor, or a consultant, you can become a member of our Rental Scale-Up family.  As property managers and industry vendors may not have the same needs, some of our activities work by affinity groups. For instance, we have one version of the mastermind group sessions reserved for property managers and owners, and another one for vendors and listing sites. This way, you get feedback from peers who understand your pains and can get you faster to getting results.

1. Action, Transformation & Results

  • Mastermind Group for Property Managers & Owners: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask a Property Manager: Hosts, owners and property managers benefit from the experience of a successful property manager. (1 per month)
  • Groupwork: Report of the month co-creationA group of Scalers volunteer to write a report on the topic of the month. The result is published on RentalScaleUp.com, with full credits to each participants. (1 per month)
  • Mastermind Group for Industry Vendors & Listing Site Operators: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask an Expert Anything (for vendors and listing sites): An outside expert (e.g. a copywriter) shares their experience on a topic in an Ask Me Anything (1 per month)

2. News & Live Discussions

  • Investment & Deals  Discussion: Thibault and an M&A specialist/VC go over recent deals, M&A, investment rounds. Live, monthly.
  • Curated news: Save time. We read the news for you, curate the articles, and add our exclusive comments (weekly, in the Network Newsletter)
  • US Trends & Data Discussion: We analyze AirDNA’s latest report on US trends and zoom in on key markets (e.g. urban vs vacation rental markets).  Network members share what they see in the markets. Live, monthly.
  • Monthly Live online conference: Every month, our Network deep dives into a topic that is crucial to the short-term rental industry. 3 experts share their insights, best practices and answer your questions live.
  • European Trends & Data Discussion: We analyze AirDNA’s latest report on European trends and zoom in on key markets (e.g. UK, France, Italy, Spain).  Network members share what they see in the markets. Live, monthly.
  • Weekly Teardown with Thibault: Rental Scale-Up founder tears down one business news, every week, live.  Networker members share their views. No filter.

3. Facilitated Networking

  • Networking Booster: Meet new business partners and improve your networking game at an online event. Our team facilitates the event to make it easy for you to connect with your peers. (monthly)
  • Business Profile: Each new Scaler gets their profile featured in a dedicated article on RentalScaleUp.com. Get more visibility and authority.
  • In-Person Meetups: We meet in real life, either during a large vacation rental conference or in a city of our choice (quarterly)
  • Job Offers: Network members can not only see job offers but also post theirs. If desired, job offers can be extended to all Rental Scale-Up readers (free and paid).

4. Deals on industry software and products

  • Get Discounts: Enjoy exclusive deals brought to you by fellow Network members. Only in our Deals section. Monthly.
  • Offer Deals and Discounts: Network members may offer exclusive deals to fellow members, from discounts on stays at their properties to lifetime deals on vacation rental software. Only in our Deals section. Monthly.

Ready to join right now?

Scalers comes in 3 levels:

  • Scalers Insights, the limited, content-only version of the network. Great those who just want to get the insights but have less time for business transformation.
  • Scalers Network: Transform your business and get results. Get more things done. You get support, accountability, networking, training, and investment opportunities
  • Scalers Network+ : Avoid the hassle of quarterly payments and pick an annual membership. Qualify for bonuses good for your business (e.g. lead generation)

Not quite ready? Sign up for our free newsletter

Weekly insights straight into your email inbox.

On Key

Related Posts

airbnb 2022 summer release update

Airbnb 2022 Summer update release

On May 11, Airbnb will release its 2022 Summer update. Here’s what we can expect from it, as hinted by Brian Chesky, the company’s CEO and guessed by our Rental

Actionable insights

Take the Right Decisions for Your Rental Business thanks to our Weekly Industry Brief.

Exclusive newsletter for rental entrepreneurs.