Uvika is a Content Editor at Rental Scale-Up. She uses her experience as a digital nomad and a social media expert to reveal and share vacation rental industry trends.

3 experts share short-term rental trends EU property managers should prepare for in 2022

2022 short-term rental trends EU property managers should prepare for



For local inhabitants and businesses, the disaster is also economic. Florida is a big travel market. With great beaches and world-famous attractions such as Walt Disney World and Universal Studios, the state attracts many families who book a vacation rental for their stay. Cities like Orlando and Kissimmee usually rank high in market size for vacation rental revenues.

As we move further into the year 2022, vacation rental trends are shifting and evolving. Travel restrictions and Covid-19 variants stand to disrupt some markets, while simultaneously aiding others in their growth e.g. coastal and rural areas. To stay ahead of the curve, European property managers need to be aware of what’s happening in the industry. During our 1-hour online conference on January 24, 2022, three industry experts will be sharing their top trends backed by available trends data that European property managers must factor in when making decisions.

In the run-up to the event, we asked these experts to share one key 2022 vacation rental trend that they believe every European short-term rental manager should be aware of, and here there are now:

European travelers are booking at a record pace, 3x to 4x what we saw in 2021

Your.Rentals CEO Andrew Martyn works with thousands of property managers in various European vacation rental markets. Andrew Martyn is the CEO of Your.Rentals, a company whose goal is to make the daily life of property managers all over the world simpler, easier, and more profitable. Your.Rentals works with property managers in hundreds of locations across Europe in multiple languages. This gives Andrew access to exclusive data from European property managers just like you. In this conference, he will share key insights based on this data to share with you how other property managers like you are preparing to deal with the uncertainty brought on by rising Covid-19 cases and new travel restrictions.

Your.Rentals have observed that the pace for European summer bookings in January 2022 is 3-4 times higher than this time last year, which points to an extremely promising 2022. The pace is also an improvement on the booking pace from January 2020, even before Covid-19 hit.

Join Andrew for our free conference on January 24 to uncover more of this data, and to find out what may be keeping you from seeing this pace of action.

Cleaning will remain a hot-button issue, due to accute labour shortages, but opportunities beckon

Since 2020, the focus of the short-term rental industry has moved towards cleanliness, sanitation, and guest experience more than ever. This is not changing anytime soon, as is clear from emerging 2022 trends. Vacation rental businesses that keep up with rising guest expectations and provide consistent service will be the only ones who thrive. Propertycare.com (powered by YourWelcome) Co-Founder Henry Bennett highlights exactly how important these factors will be, and how you can build a resilient property management business that responds fast to changing needs.

The demand for professional cleaning standards has been on an upturn since the onset of the pandemic and has only seen immense growth. PropertyCare.com and YourWelcome Co-Founder Henry Bennett talks about how property managers have already begun to feel the squeeze due to rising wages and the impact of Brexit on the availability of cleaning staff.

On January 24, Henry will share data to further illustrate this issue and offer creative solutions property managers may use to overcome these challenges.

RevPar is still a top indicator, expect highs in rural markets and lows in urban markets

Taking Rented‘s dynamic analytics that predicts consumer behavior at the micro-market levels, Talia Lockard will highlight how various European markets might perform in 2022. She will clarify what different metrics signal about your business, and how to track and understand them to get visibility of ongoing performance & future trends.

Bookings should come back to urban markets in 2022, despite the current pessimism due to the Omicron wave. Occupancy should rise in urban markets compared with 2021, but will not match the projected high occupancy rates in rural, coastal, and mountain markets.

Talia Lockard, Director of Business Development at Rented.com, shares that RevPar, a metric calculated by multiplying occupancy with ADR (average daily rate), will thus remain a top indicator to assess the performance of property managers in 2022.

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