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Thibault Masson

Thibault Masson is a leading expert in vacation rental revenue management and dynamic pricing strategies. As Head of Product Marketing at PriceLabs and founder of Rental Scale-Up, Thibault empowers hosts and property managers with actionable insights and data-driven solutions. With over a decade managing luxury rentals in Bali and St. Barths, he is a sought-after industry speaker and prolific content creator, making complex topics simple for global audiences.

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Thibault Masson

Airbnb 2024 summer release - host side

Airbnb 2024 Summer Release – An APPetite For Group Travel And Personal Profile Data

Thibault Masson

In its 2024 Summer Release, Airbnb introduces features that, at first glance, seem designed to capture Vrbo’s stronghold in group ...

Does Airbnb use AI?

Does Airbnb use AI?

Thibault Masson

Airbnb has been using AI techniques for a long time. For instance, the travel company uses AI to power its ...

PriceLabs artificial intelligence ai

PriceLabs leverages Generative AI to turn data charts into text

Thibault Masson

Since 2023, and increasingly in 2024, our focus at Rental Scale-Up has been on how artificial intelligence (AI) is reshaping ...

The Sirreti List Accreditation for Luxury Vacation Rentals

The Sirreti List: Accreditation for Luxury Vacation Rentals

Thibault Masson

The luxury vacation rental market is witnessing a notable development with the introduction of The Sirreti List, an innovative accreditation ...

airbnb conspiracy June 6

Airbnb Conspiracy Theories: A MAJOR disruptive event on June 6?

Thibault Masson

On June 6, 2024, Airbnb will implement a significant policy update, transitioning from the Extenuating Circumstances Policy to the Major ...

Airbnb updates cancellation policy

Airbnb updates cancellation policy: IMPACT FOR AIRBNB HOSTS

Thibault Masson

Airbnb has introduced a significant update to its policy framework, shifting from the Extenuating Circumstances Policy to the new Major ...

Dear vacation rental manager, you’ve been an early adopter of AI for years. Here’s why.

Dear vacation rental manager, you’ve been an early adopter of AI for years. Here’s why.

Thibault Masson

If you manage vacation rentals, you’re already more familiar with AI than you might think, thanks to dynamic pricing. Let’s ...

The Art of Overdelivering: 'Unreasonable Hospitality' Lessons for Short-Term Rental Managers

The Art of Overdelivering: ‘Unreasonable Hospitality’ Lessons for Short-Term Rental Managers

Thibault Masson

“Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect” emerges as an indispensable resource for vacation rental ...

How VRBO’s 2024 Premier Host Program Updates Impact Vacation Rental Managers

Thibault Masson

Attention Vacation Rental Managers listing on VRBO: Are you up to speed with the changes to VRBO’s Premier Host partner ...

airbnb 2024 spring update

Airbnb 2024 Spring update: Carrots and sticks for hosts 

Thibault Masson

Airbnb has just dropped a surprise 2024 Spring update. Usually, we only have a Winter and a Summer one. This ...

Airbnb SNL commercial: Chanel & Chanel Interior Design

Thibault Masson

The March 2, 2024 “Airbnb Design Commercial” skit by Saturday Night Live humorously critiques both the design aesthetics commonly found ...

pricelabs airbnb calculator

Why PriceLabs is launching Revenue Estimator Pro, its souped-up Airbnb calculator

Thibault Masson

As the editor of Rental Scale-Up and also the Head of Product Marketing at PriceLabs. Today, I’d like to share ...

Airbnb Concierge: Anticipating an AI-powered super app for Airbnb

Airbnb Concierge: Anticipating an AI-powered super app for Airbnb

Thibault Masson

Imagine it’s 2025, and the trailblazer of travel, Airbnb, is unveiling its latest innovation: Airbnb Concierge, a lifestyle super-app poised ...

Airbnb 2023 financial results: The vacation rental boom is behind us

Airbnb 2023 financial results: The vacation rental boom is behind us

Thibault Masson

Airbnb’s 2023 financial snapshot offers a compelling glimpse into the evolving dynamics of the vacation rental market, crucial for every ...

2024 Airbnb strategy: Insight for property managers and hosts

2024 Airbnb strategy: Insight for property managers and hosts

Thibault Masson

For those managing vacation rentals on Airbnb, understanding the platform’s strategic direction for 2024 is essential to align your business ...

Airbnb ranking listings with AI

How Airbnb Uses AI to Rank Your Listings And Boost Its Revenues

Thibault Masson

As an Airbnb host, you’ve likely wondered how your listing ranks in search results on Airbnb. These questions might have ...

airbnb guest service fee +2% for cross-border bookings (1)

Airbnb Adds 2% More to Guest Fees: What It Means for Hosts with Up to 16.2% Charges on International Bookings

Thibault Masson

Effective April 1, 2024, Airbnb is introducing a significant change for hosts using the split-fee model: an additional fee of ...

vrma paris 2024 vrma europe

VRMA Europe’s Grand Return: What to Expect at VRMA Paris 2024

Thibault Masson

The VRMA Europe 2024 Conference is gearing up to be a pivotal event in the vacation rental industry’s calendar. Set ...

frontdesk surprise demise

FrontDesk’s Unexpected Closure: A Pandemic Survivor’s Demise

Thibault Masson

Frontdesk, a once-promising short-term rental property management company with 1,000 units across 30 markets, closed its doors on January 2, ...

pms ai-driven jurney

Crowdfunding: Jurny’s Ambitious Path in the Vacation Rental Market

Thibault Masson

In the evolving world of vacation rental management, companies like Jurny are carving out their niche with innovative strategies and ...