For the second year, Booking.com is releasing a Super Bowl ad. In 2022, its ad featured Idris Elba and relaunched its old-time “Booking.yeah” slogan. For 2023, the company has chosen Melissa McCarthy as the face of its campaign.
Booking.com wants to become a household name in the US. Over the last two years, its tech and supply teams have been busy crafting a strategic plan for the US, especially for vacation rentals. At the VRMA International conference last October, Booking.com revealed that it had finally rectified issues with its payment offering for vacation rental property managers, as well as beginning to target individual hosts in the US with new features such as a request-to-book option.
With its latest ad, Booking.com demonstrates that through its app customers have access to a variety of accommodations, from hotels to vacation rentals, with the assurance of a fun experience. However, as usual, Booking’s ad is average.
A big issue is that booking.yeah doesn’t work: If you type booking.yeah in a browser, it will not to anywhere. The .yeah domain name does not exist.
The ad comes in multiple versions, among which one about vacation rentals and one about free cancelation starring both Melissa McCarthy and Ben Falcone (her husband).
Somewhere, Anywhere with Melissa McCarthy:
The vacation rental version
Thibault Masson is a leading expert in vacation rental revenue management and dynamic pricing strategies. As Head of Product Marketing at PriceLabs and founder of Rental Scale-Up, Thibault empowers hosts and property managers with actionable insights and data-driven solutions. With over a decade managing luxury rentals in Bali and St. Barths, he is a sought-after industry speaker and prolific content creator, making complex topics simple for global audiences.
