Direct Bookings

For property managers looking to reduce OTA dependency, direct bookings are both the goal and the strategy. This category covers everything involved in building and scaling a direct booking channel: vacation rental website best practices, book-direct marketing strategies, email list building, guest loyalty and repeat booking tactics, and the tools that make it work. We also track the broader industry shift away from Airbnb and Vrbo commissions, and what property managers are doing to own their guest relationships long-term. If reducing your reliance on the major platforms is on your roadmap, this is where to start.