fbpx
vacation rental conference

Improve your own Facebook ads by using this trick to discover which ads companies like Airbnb, Stay Alfred and Guesty are running

Facebook marketing for vacation rentals
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

If you are running a growing short-term rental business, you may have tried several times to run ads on Facebook. With the breadth of Facebook’s network, its international reach, and the possibilities to target people by demographic traits or by behavior, it can look very enticing.

Yet, it is often very hard to make an actual return on the money invested in Facebook ad marketing or to get the kind of traffic that you want. How about looking over the shoulder of companies that have experienced online marketing departments, see what kind of ads they are running in your country and take inspiration from them?

Vacation Rental Facebook Marketing
Vacation Rental Facebook Marketing: Airbnb ad to attract homeowners

These companies have experimented and tried a lot of things, from the words they are using to the images they are showing, from the offer they are making to travelers to the way they try to convince homeowners to work with them. Instead of having yourself to go through this learning curve, how about looking at the Facebook ads that they are currently using, learn from them and adapt them to match your own Facebook marketing goals?

This trick is all the better if you have already set up Facebook ad campaign for your rentalpreneur business. As a reminder, our friend Conrad O’Connel had shared with our community the basics to set up a first Facebook ad campaign in this article: Facebook Ad Goals Explained For Vacation Rentals. If you are more interested in getting back to your list of past guests or to people who have visited your website, then read Thibault Masson’s article about Facebook remarketing for vacation rental management companies.

2022 vacation rental conference
facebook ad campaigns vacation rentals
Facebook ad campaigns for vacation rentals: A Guesty ad targeting property managers

Now, here’s this simple trick to see which Facebook ads are being used by competitors, friends or other people related to the rentalpreneur industry:

Facebook marketing for vacation rentals
Facebook marketing for vacation rentals: An ad for Stay Alfred
  • Go to the official Facebook page of a company that you think would be running interesting ads (For instance, the ambitious urban short-term rental company Stay Alfred: https://www.facebook.com/StayAlfred/)
  • In the menu on the left side, click on Info and Ads (https://www.facebook.com/pg/StayAlfred/ads/). If you do not see this option, make sure to click on “See More“, as the Info and Ads choice may be hidden by default.
  • You should now see the ads running for your default country. As Stay Alfred is a US-only company, you will see an empty page if you are not currently in the US. So, in the middle of the page, pick “United States” in the list of countries. This way, you can see which ads are running in a specific country of your choice.
facebook marketing for airbnb management services
Facebook marketing: Change countries to see ads running across the world

Looking at these ads, see what you can learn: What images are being used? What copy do they use in their text and on their image? Are they giving away some discount? Are they targeting a pain?

Note that what you will NOT get here is the exact targeting used to display these campaigns: You do not know what demographic details are being used, you do not know whether this a campaign retargeting their website visitors, for instance. Yet, doing this little exercise can be informative and help you improve your campaign. If you are talking with your ad agency, it can also help you better discuss their proposal, so that the money that you are investing is used the best possible.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on pinterest
Pinterest
Share on linkedin
LinkedIn
Rental Scale-Up

Thibault is the founder of Rental Scale-Up. He owns vacation rentals in St. Barths and Bali. He also leads innovative projects for companies within the vacation rental industry. Feel free to reach out to Thibaut Masson on Linkedin.

Winter Resort Website Medium Rectangle Ad

Table of Contents

Dear Short-Term Rental Industry Member, Join Our Scalers Network

Our Mission

We bring together short-term rental industry members to create valuable business and personal relationships. With the support of vetted peers, you can deliver on your next individual project goals faster, work in private groups to share doubts and successes, and become a new voice that shapes the conversation about our industry.

Whether you are a property manager, an owner, an industry vendor, a listing site operator, an investor, or a consultant, you can become a member of our Rental Scale-Up family.  As property managers and industry vendors may not have the same needs, some of our activities work by affinity groups. For instance, we have one version of the mastermind group sessions reserved for property managers and owners, and another one for vendors and listing sites. This way, you get feedback from peers who understand your pains and can get you faster to getting results.

1. Action, Transformation & Results

  • Mastermind Group for Property Managers & Owners: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask a Property Manager: Hosts, owners and property managers benefit from the experience of a successful property manager. (1 per month)
  • Groupwork: Report of the month co-creationA group of Scalers volunteer to write a report on the topic of the month. The result is published on RentalScaleUp.com, with full credits to each participants. (1 per month)
  • Mastermind Group for Industry Vendors & Listing Site Operators: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask an Expert Anything (for vendors and listing sites): An outside expert (e.g. a copywriter) shares their experience on a topic in an Ask Me Anything (1 per month)

2. News & Live Discussions

  • Investment & Deals  Discussion: Thibault and an M&A specialist/VC go over recent deals, M&A, investment rounds. Live, monthly.
  • Curated news: Save time. We read the news for you, curate the articles, and add our exclusive comments (weekly, in the Network Newsletter)
  • US Trends & Data Discussion: We analyze AirDNA’s latest report on US trends and zoom in on key markets (e.g. urban vs vacation rental markets).  Network members share what they see in the markets. Live, monthly.
  • Monthly Live online conference: Every month, our Network deep dives into a topic that is crucial to the short-term rental industry. 3 experts share their insights, best practices and answer your questions live.
  • European Trends & Data Discussion: We analyze AirDNA’s latest report on European trends and zoom in on key markets (e.g. UK, France, Italy, Spain).  Network members share what they see in the markets. Live, monthly.
  • Weekly Teardown with Thibault: Rental Scale-Up founder tears down one business news, every week, live.  Networker members share their views. No filter.

3. Facilitated Networking

  • Networking Booster: Meet new business partners and improve your networking game at an online event. Our team facilitates the event to make it easy for you to connect with your peers. (monthly)
  • Business Profile: Each new Scaler gets their profile featured in a dedicated article on RentalScaleUp.com. Get more visibility and authority.
  • In-Person Meetups: We meet in real life, either during a large vacation rental conference or in a city of our choice (quarterly)
  • Job Offers: Network members can not only see job offers but also post theirs. If desired, job offers can be extended to all Rental Scale-Up readers (free and paid).

4. Deals on industry software and products

  • Get Discounts: Enjoy exclusive deals brought to you by fellow Network members. Only in our Deals section. Monthly.
  • Offer Deals and Discounts: Network members may offer exclusive deals to fellow members, from discounts on stays at their properties to lifetime deals on vacation rental software. Only in our Deals section. Monthly.

Ready to join right now?

Scalers comes in 3 levels:

  • Scalers Insights, the limited, content-only version of the network. Great those who just want to get the insights but have less time for business transformation.
  • Scalers Network: Transform your business and get results. Get more things done. You get support, accountability, networking, training, and investment opportunities
  • Scalers Network+ : Avoid the hassle of quarterly payments and pick an annual membership. Qualify for bonuses good for your business (e.g. lead generation)

Not quite ready? Sign up for our free newsletter

Weekly insights straight into your email inbox.

On Key

Related Posts

Actionable insights

Take the Right Decisions for Your Rental Business thanks to our Weekly Industry Brief.

Exclusive newsletter for rental entrepreneurs.