Advertising
Latest Vrbo Commercials Focus on Host-Free Stays and More—What’s New This Time?
In the cutthroat world of short-term rentals, advertising does more than just get a brand noticed; it shapes how travelers ...
The Battle for Hosts Heats Up: How Airbnb, Booking.com, and Vrbo Are Fighting to Win
The battle for hosts is gathering heat among the Big Three. The industry’s biggest players—Airbnb, Booking.com, and Vrbo—are ramping up ...
3 Key Strategies Airbnb is Pushing in Their Latest Ad Campaign
Airbnb is back in the spotlight with its new series of TV commercials and ads. The last time we saw ...
New Airbnb Ads Ramp Up Hotel Feud, Embrace Families, Pets, and South Korean Travelers
Fresh off the press are two sets of commercials that press on Airbnb’s audacious intent to once again position itself ...
New Airbnb Commercials Push Rooms and Host Passports: Highlight Affordable Accommodations and Host-Guest Trust
Airbnb has released three new commercials that emphasize its latest updates: Airbnb Rooms and Host Passports. In an effort to ...
Airbnb 2022 commercials: Airbnb Categories (Castles, Amazing Pools, Camping, and OMG!), with music and locations
Airbnb is launching a new global marketing campaign promoting its just-launched Airbnb Categories. The campaign features 4 of the 56 ...
15 things to do today to get more low season vacation rental bookings
When vacation rental owners start looking online for marketing advice, it is often to find ways to increase low season ...
Google Ads for Vacation Rentals: Google’s efforts Get more visible but are attacked by travel companies
Integration of Google Ads for vacation rentals into regular search results has increased yet again Vacation rental ad results used ...
Improve your own Facebook ads by using this trick to discover which ads companies like Airbnb, Stay Alfred and Guesty are running
If you are running a growing short-term rental business, you may have tried several times to run ads on Facebook. ...
Vacation Rental Marketing: How to conduct fast, fun and efficient user research
You have heard it 1,000 times, but have you really done it? I am talking about putting yourself into your ...
Niche Vacation Rental Listing Sites: More Bookings, More Independence
Vacation rental owners and managers want to find niche vacation rental listing sites for several reasons, such as getting more ...
Facebook Remarketing for Vacation Rentals: My VRMA Europe presentation
I was lucky and happy to be invited as a speaker to the annual European VRMA (Vacation Rental Manager Association) ...
Facebook Ad Goals Explained For Vacation Rentals
The world of Facebook ads is very complex compared to running Google AdWords or Bing Ads. While those platforms relatively ...
Vacation Rental Marketing: How to create a lead magnet to get more email signups
If you are a member of the RentalScaleup Club (It’s free to join!), you may have already watched a video where ...
Interview on Vacation Rental Success Podcast: How to be a location influencer on Instagram
When it comes to vacation rental podcasts, Heather Bayer’s Vacation Rental Success is the definitive authority. Week after week, she ...
Instagram for vacation rentals: How to market your vacation rental property business
Should I use Instagram for vacation rentals? The global popularity of the photo-sharing platform is undisputable. Instagram has more than ...
Instagram for vacation rentals: My resource list
What tools and techniques am I using to grow my Instagram account? This is a question I’ve been asked several ...
23 Experts Weigh In On The Biggest Vacation Rental Website Design Mistakes
More and more vacation rental owners and Airbnb hosts like you want to build their own website, as a way ...
How Kim Kardashian and Instagram Help Me Get More Bookings for My Vacation Rentals
I had to say no to the Kardashians. I was approached this week by their entourage, as Kim Kardashian and her ...
My Obsession: Generating leads for my vacation rental business
Are you one of them? Are you one of these vacation rental owners want to be free? Free from listing ...
