Airbnb is launching a new global marketing campaign promoting its just-launched Airbnb Categories. The campaign features 4 of the 56 categories currently available on the site, specifically the Castles, Amazing
When vacation rental owners start looking online for marketing advice, it is often to find ways to increase low season bookings. When owners start talking with vacation rental management companies,
Integration of Google Ads for vacation rentals into regular search results has increased yet again Vacation rental ad results used to be buried under the “Vacation Rentals” tab within Google’s
If you are running a growing short-term rental business, you may have tried several times to run ads on Facebook. With the breadth of Facebook’s network, its international reach, and
You have heard it 1,000 times, but have you really done it? I am talking about putting yourself into your customer’s shoes. Sometimes, asking just a simple question to a
Vacation rental owners and managers want to find niche vacation rental listing sites for several reasons, such as getting more bookings for a non-traditional property, having a higher occupancy in
I was lucky and happy to be invited as a speaker to the annual European VRMA (Vacation Rental Manager Association) conference. It’s a great experience to be talking to a room
The world of Facebook ads is very complex compared to running Google AdWords or Bing Ads. While those platforms relatively narrow set of targeting options, it can still be daunting
If you are a member of the RentalScaleup Club (It’s free to join!), you may have already watched a video where I explain how to create a lead magnet for your
When it comes to vacation rental podcasts, Heather Bayer’s Vacation Rental Success is the definitive authority. Week after week, she delivers amazing value straight into the earbuds of vacation rental
Should I use Instagram for vacation rentals? The global popularity of the photo-sharing platform is undisputable. Instagram has more than 1 billion active users. In some regions, such as the United
What tools and techniques am I using to grow my Instagram account? This is a question I’ve been asked several times, especially after publishing this blog post: “How Kim Kardashian
More and more vacation rental owners and Airbnb hosts like you want to build their own website, as a way to reclaim some freedom from the big listing sites. But
I had to say no to the Kardashians. I was approached this week by their entourage, as Kim Kardashian and her family were arriving to St Barths, the French Caribbean island
Are you one of them? Are you one of these vacation rental owners want to be free? Free from listing sites such as HomeAway and Flipkey? My own goal is
It was 10PM in Paris and my guests had already been stuck in front the door of my apartment for 3 hours. They just could not open the damned door.
(This blog post is a follow-up to Insider’s Tips for Luxury Vacation Rental Owners) Putting your vacation rental in the care of a Property Management Company Taylor: So Thibault, I had
Taylor White is a fantastic podcast interviewer, host of the Overseas Property Insider Podcast. If you are interested in international real estate, overseas mortgage financing options, tips on increasing your
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