The goal of the Airbnb Ambassador Program is to help Airbnb grow its supply of properties, by getting individuals, called Airbnb Ambassadors, to refer new hosts to the platform.
Airbnb Ambassador Program: What is it?
As travel steadily picks up pace, at least for domestic and drive-to destinations, Airbnb has set its sights to increase the number of listings on its platform to match the demand. That is why the vacation rental unicorn calls on seasoned hosts to “become an Ambassador today and help build the host community of tomorrow.”
According to Airbnb, ambassadors are short-term rental owners and managers who have acquired some experience with hosting. The platform wants them to introduce new people to hosting through Airbnb.
The vacation rental company sees existing hosts as a crucial element in recruiting new ones and expanding its property portfolio.
The Airbnb Ambassadors Program offers financial incentives aimed at experienced hosts in order to motivate them to reach out to others who would make great hosts and guide them through the process of welcoming their first guest.
Airbnb Ambassadors: How does it work?
Airbnb Ambassadors can earn bonuses (cash) for every new host they recruit. There is no limit to the number of referrals a host can make. However, in order to qualify for the incentive, each referral must host their entire place no later than 150 days after the referral was made, and the value of the booking must exceed $100.
Incentives: What do ambassadors and referrals get?
Ambassadors will receive cash for each successful referral for each referral that will host an entire place no later than 150 days after the referral, with the booking value exceeding $100.
According to Airbnb, the actual price will vary “on a number of factors, including your region”. You can find more details about the incentive scheme relevant in your region on this link.
Referrals, on the other hand, will also get a one-time cash reward, set at about 10% of the amount that the Airbnb Ambassador will earn for referring them.
Do I qualify to be an Airbnb Ambassador?
Each Airbnb host can become an Ambassador as long as their Airbnb account is in good standing and that they’ve completed the Airbnb Verified ID process.
Does the referred host have to be a new Airbnb user?
Referred hosts can be registered with Airbnb and have an account. However, they must be new to hosting. In other words, referred hosts can be travelers that have taken a trip on Airbnb as a guest, but they must never have published a listing and have never acted on a referral invitation by another user.
However, bear in mind that you will only get paid for the referral if the host you refer follows your invitation link and creates a listing for an entire place in the same session.
How to start recruiting new hosts?
Once you’ve decided to become an Airbnb Ambassador and have created a list of people you’d like to invite, the process is fairly simple. Head over to your referrals dashboard, copy your unique referral link and share it via messages, emails, social media, etc.
Airbnb’s referral marketing as a proven tool
Airbnb has created this new program by building on the experience with previous referral programs that allow members to earn payments or coupons by bringing the new members. The rewards of these programs could be diverse and include coupons, promotional credits, or cash payments. These are used to reward hosts for a referral or other benefit for the platform.
Referral marketing has proved to be a useful tool to bring new Airbnb users to the platform and grow Airbnb’s business. Airbnb is often used as an example of a brand that has created outstanding and inspirational referral programs. In the early days, when introducing the referral program to travelers, Airbnb learned that referred users tend to be better than average users and remain engaged with the platform.
Airbnb Associates Program: Anyone with an audience can earn
The Airbnb Ambassador program is different compared to the Airbnb Associates Program. The popular short-term rental platform introduced the new Airbnb Associates Program in March 2020. The Associate’s Program will be launched at the place of the old affiliate program.
With the program, beginning December 1, 2020, every time someone books a stay through their content, associates will be paid 25% of the Airbnb guest fee for the first 500 bookings in a month and 30% of the Airbnb guest fee for bookings above 500 in a month. For every trip booked through a referral link, the associates will be able to make 25% of the hosting fee. The incentive is attractive for associates as it allows anyone with an audience to earn and cash-out by promoting stays on Airbnb listings. The fee is received at the associates’ accounts. There are three types of promotional tools to share: create text links, widgets, and landing pages. Airbnb provides rules and guidelines for the Associate’s program according to which affiliates are asked to add a clear disclosure, such as ”As an Airbnb Associate, I earn when you book through this link.”
So the goal of the Airbnb Associates Program is different compared to the Airbnb Ambassador Program. The first one aims to boost bookings, the latter aims to raise the number of new Airbnb hosts. There are financial incentives behind both of the programs. While the Airbnb Associates Program may approve anyone with decent amounts of traffic, which means influential Airbnb hosts and travel bloggers can make money by recommending Airbnb bookings, the Airbnb Ambassador Program is more narrow and directed just to existing hosts – ambassadors and new hosts.
Airbnb Host Referral Program: Earning by referring new hosts
The Airbnb Host Referral Program allows invited eligible members to earn money by referring to Airbnb for the first time, to new hosts who create listings, or by activating existing listings for the first time and successfully completing bookings. A booking is considered as “completed” when it is accepted by the referred host and paid for by the guest. It also shouldn’t be canceled by the guest or the host before and after check-in.
Airbnb hosts should have in mind that the Airbnb Host Referral Program couldn’t be combined with other referral programs or incentives. This means that one will have to choose between being an ambassador by giving up the ability to earn travel credits or part in another Airbnb referral program. While with the Airbnb Ambassador program, the ambassadors can make after the first booking, with the Airbnb Hosts Referral Program, referring hosts can be paid for the first 25 referred hosts.
Both programs are similar in terms of existing hosts “educating” the new ones. The Airbnb Host Referral Program requires referring hosts to teach the referred hosts how to use the Airbnb platform to accept bookings. In the Airbnb Host Referral Program, there is a certain level of transparency, as referring hosts have to explain that they are a part of the program that encourages new hosts to list on the platform.
While the Airbnb Ambassador program is for entire place listings, the Hosts Referral Program’s participation is linked to the amount of first booking. To be eligible for any rewards, the Referred Host’s first received booking must be at least $100 USD (excluding fees and other deductions), and it must be completed within 90 days from the date when the Referred Host was invited to the program in order to earn the payment.
Because of the coronavirus, the Airbnb Host Referral Program was put on hold in some regions. While the Airbnb Ambassador Program is newborn, the Airbnb Host Referral Program was launched in 2015.