fbpx
vintory banner

Airbnb 2021 travel trends point to renewed demand for vacation rentals

Airbnb trends

At Airbnb, summer 2020 travel trends were about staycations (i.e. traveling within driving distance), flexible cancellations, and long-term stays. In July 2020, Airbnb CEO Brian Chesky said that international travel and business travel had been paused for the foreseeable future. Then, in fall 2020, the company announced that Living on Airbnb long term was a thing, as people were booking airbnbs for several months to work remotely and practice social distancing.

What are Airbnb’s travel trends for 2021? In a nutshell, they look like what we’ve seen since April 2020: People will book more entire homes than apartments, travel with 3 people or more (family or groups of friends), to traditional vacation rental destinations, and for longer stays. In a way, it sounds like Airbnb is taking a page from Vrbo’s long-term focus on family vacation rentals.

3 major factors that influence Airbnb’s 2021 travel trends

Airbnb trends

This is what will impact 2021 travel trends, according to Airbnb:

  1. Continued remote working will blur the line between work and travel.
  2. Safety and cleanliness will continue to be top of mind for travelers, driving a preference for private, entire homes over crowded hotels.
  3. International travel, especially long-haul, will still be impacted. Instead, people will want to use travel to reconnect with friends and family in safe and controlled ways. 

Airbnb 2021 trend #1: Live Anywhere – Taking Life on the Road

airbnb 2021 travel trend: Remote working
Young business woman working at home with laptop and uses a smartphone

Here’s what Airbnb sees, from guest surveys and from booking patterns:

  • 83% of respondents are in favor of relocating as part of remote working.
  • a 128% increase in guest reviews mentioning “relocation”, “relocate”, “remote work” and “trying a new neighborhood”
  • On Airbnb,  people who have the opportunity to work from anywhere are actively booking longer stays (2+ week trips) in small-to-mid-size cities with access to immersive natural surroundings and wide-open spaces.

Takeaway: Offering rated for stays over 7 days, in smaller cities close to nature makes sense. But you need to offer a high-speed internet connection and to showcase it, for instance by putting a photo of an internet speed test among your property photos in your listings.

Airbnb 2021 trend #2: Redefining the Staycation

Airbnb travel trend 2021: Staycation
  • Domestic travel will continue to be a key trend in 2021, with 62% of people interested in taking a vacation within driving distance of home.
  • US: Domestic locations in national parks, winter ski and beach towns are becoming the most popular
  • 2021 booking patterns: Entire homes have officially replaced apartments as the top space type among guests in 202. More off the beaten path stays like cabins and cottages crack the top five space types for 2021 trips, replacing villas and townhouses from 2020.

Takeaway: Just like in Spring 2020, entire homes in traditional vacation rental destinations will do better than apartments in big cities. If you are a property manager, adding more cabins, lodges, chalets, and cottages will be necessary to capture the demand.

Airbnb 2021 trend #3: The Rise of Pod Travel

Airbnb 2021 trends: Family vacation rentals

Families will matter a lot in 2021. This trend alludes to traveling as a family, as well as traveling to reunite with family members.

  • Relocating permanently or temporarily to live close to family is favored by 85% of survey respondents
  • There were 3 times more wishlists including family in the title than last summer,
  • On Airbnb, over half of the trips searched for next year include 3 or more people, showing how people are traveling together.

Takeaway: Family-friendly vacation rentals will be in high demand. Make sure that you tick all the boxes on OTA platforms to be seen as an accommodation that can cater to families. People will also need space and be able to work and play, at the same time: You need both toys for the kids and a laptop-friendly space for the parents. Again, it makes sense to offer discounts for longer stays, while preserving your margins, for instance by agreeing to transfer the electricity costs to the renter.

Conclusion: Trends that favor larger vacation rentals outside of cities

These trends point out the desire to have larger vacation rentals, yet at discounted prices over longer periods. While we hope that prices will decrease as much as in April 2020, it means that there may be some pressure on discounting.

Yet, traditional vacation rental markets in countries with a strong domestic demand did quite well in summer 2020 (e.g. in the US, France, UK). So, in these regions, you may not want to sell your high season weeks too early, at a depressed price. Understand your own market by watching your local booking pace will be key.

Share:

Facebook
Twitter
Pinterest
LinkedIn
Rental Scale-Up

Thibault is the founder of Rental Scale-Up. He owns vacation rentals in St. Barths and Bali. He also leads innovative projects for companies within the vacation rental industry. Feel free to reach out to Thibaut Masson on Linkedin.

scaler

Table of Contents

Dear Short-Term Rental Industry Member, Join Our Scalers Network

Our Mission

We bring together short-term rental industry members to create valuable business and personal relationships. With the support of vetted peers, you can deliver on your next individual project goals faster, work in private groups to share doubts and successes, and become a new voice that shapes the conversation about our industry.

Whether you are a property manager, an owner, an industry vendor, a listing site operator, an investor, or a consultant, you can become a member of our Rental Scale-Up family.  As property managers and industry vendors may not have the same needs, some of our activities work by affinity groups. For instance, we have one version of the mastermind group sessions reserved for property managers and owners, and another one for vendors and listing sites. This way, you get feedback from peers who understand your pains and can get you faster to getting results.

1. Action, Transformation & Results

  • Mastermind Group for Property Managers & Owners: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask a Property Manager: Hosts, owners and property managers benefit from the experience of a successful property manager. (1 per month)
  • Groupwork: Report of the month co-creationA group of Scalers volunteer to write a report on the topic of the month. The result is published on RentalScaleUp.com, with full credits to each participants. (1 per month)
  • Mastermind Group for Industry Vendors & Listing Site Operators: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask an Expert Anything (for vendors and listing sites): An outside expert (e.g. a copywriter) shares their experience on a topic in an Ask Me Anything (1 per month)

2. News & Live Discussions

  • Investment & Deals  Discussion: Thibault and an M&A specialist/VC go over recent deals, M&A, investment rounds. Live, monthly.
  • Curated news: Save time. We read the news for you, curate the articles, and add our exclusive comments (weekly, in the Network Newsletter)
  • US Trends & Data Discussion: We analyze AirDNA’s latest report on US trends and zoom in on key markets (e.g. urban vs vacation rental markets).  Network members share what they see in the markets. Live, monthly.
  • Monthly Live online conference: Every month, our Network deep dives into a topic that is crucial to the short-term rental industry. 3 experts share their insights, best practices and answer your questions live.
  • European Trends & Data Discussion: We analyze AirDNA’s latest report on European trends and zoom in on key markets (e.g. UK, France, Italy, Spain).  Network members share what they see in the markets. Live, monthly.
  • Weekly Teardown with Thibault: Rental Scale-Up founder tears down one business news, every week, live.  Networker members share their views. No filter.

3. Facilitated Networking

  • Networking Booster: Meet new business partners and improve your networking game at an online event. Our team facilitates the event to make it easy for you to connect with your peers. (monthly)
  • Business Profile: Each new Scaler gets their profile featured in a dedicated article on RentalScaleUp.com. Get more visibility and authority.
  • In-Person Meetups: We meet in real life, either during a large vacation rental conference or in a city of our choice (quarterly)
  • Job Offers: Network members can not only see job offers but also post theirs. If desired, job offers can be extended to all Rental Scale-Up readers (free and paid).

4. Deals on industry software and products

  • Get Discounts: Enjoy exclusive deals brought to you by fellow Network members. Only in our Deals section. Monthly.
  • Offer Deals and Discounts: Network members may offer exclusive deals to fellow members, from discounts on stays at their properties to lifetime deals on vacation rental software. Only in our Deals section. Monthly.

Ready to join right now?

Scalers comes in 3 levels:

  • Scalers Insights, the limited, content-only version of the network. Great those who just want to get the insights but have less time for business transformation.
  • Scalers Network: Transform your business and get results. Get more things done. You get support, accountability, networking, training, and investment opportunities
  • Scalers Network+ : Avoid the hassle of quarterly payments and pick an annual membership. Qualify for bonuses good for your business (e.g. lead generation)

Not quite ready? Sign up for our free newsletter

Weekly insights straight into your email inbox.

On Key

Related Posts

airbnb 2022 summer release update

Airbnb 2022 Summer update release

On May 11, Airbnb will release its 2022 Summer update. Here’s what we can expect from it, as hinted by Brian Chesky, the company’s CEO and guessed by our Rental

Actionable insights

Take the Right Decisions for Your Rental Business thanks to our Weekly Industry Brief.

Exclusive newsletter for rental entrepreneurs.