fbpx
vintory banner

AirDNA and Transparent acquired: Hotels, Real Estate, OTAs and STR investors hungry for Vacation Rental Data

airdna transparent acquired

Vacation rental data is hot, not just for professionals from the short-term rental industry. Over the last two weeks, two leading vacation rental data providers, US-based AirDNA and European-based Transparent, have been acquired. AirDNA and Transparent gather data from short-term rental platforms such as Airbnb and Vrbo (as well as Booking and TripAdvisor for Transparent) and present them in smart dashboards and reports so that users can take decisions such as entering a new market, buying a property, and pricing their properties.

While AirDNA has built a self-serve reporting tool, which even individual Airbnb hosts can afford (eg. $79 for a market report) as well as some enterprise solutions, Transparent has focused on serving large customers, from big vacation rental managers to OTAs.

Why are vacation rental data companies hot?

In order to make the right investment and pricing decisions, managers need data. And not just vacation rental managers, as the market for such data is growing. For instance:

  • Large vacation rental managers, niche listing sites and even OTAs want to keep an eye on their competition: How many listings do their competitors have in specific markets? How fast are they growing? In which markets are they active and should also be entered? What is their average pricing and cancelation policies?
  • Hotel groups need access to such data, as they’re also investing in these markets (e.g. Marriott’s Homes & Villas, Accor’s Onefinestay) and some of their properties straddle the hotel / short-term rental divide (Think aparthotel formats).
  • Hybrid companies such as Sonder run appartment builsings and also own hotel licenses.
  • Hotel groups also want short-term rental pricing data as apartments and hotel rooms are competing with other in cities, especially at peak demand times.
  • Real esate investors, from individuals looking for a vacation rental home to large property investors, also want to have clear data to assess the returns of vacation rentals as an asset class.

Transparent has been acquired by OTA Insight, a company that already provides hotel data. Thus, it means that OTA Insight can now offer a large palette of accommodation data. The alliance means that Transparent also finds sales channels already active within key hotel groups, which can become it new customers.

AirDNA has strong links with the real estate industry. For instance, the goal of its Rentalizer was to help vacation rental investors assess the earnings potential of a vacation rental home before they purchased it. In this sense, AirDNA competes here with Mashvisor and Zillow. Pairing up with Alpine means that AirDNA can get stronger in the hospitality and real estate industry.

AirDNA x Alpine

 AirDNA has reached a strategic investment partnership with Alpine Investors, a private equity firm specializing in software and services investments. Terms of the private transaction were not disclosed, but the shared goal of the partnership is simple. With Alpine’s support, AirDNA will be able to enhance its data solutions, developing even more sophisticated tools for multiple industries, such as hospitality and real estate, while continuing to bolster its self-serve MarketMinder intelligence platform and enterprise data packages.

“Since its humble beginnings as four people in a garage, AirDNA has stayed true to its mission of opening opportunities through short-term rental data,” AirDNA CEO Scott Shatford said of the partnership. “We are proud to provide insights to hosts and also be powerful enough for enterprise organizations. Alpine immediately recognized the power of our platform. Alpine’s expertise in building software and data businesses, paired with their values-driven model, makes them the perfect partner. We are so excited for our next chapter of growth.”

Transparent x OTA Insight

Transparent has been acquired by OTA Insight, the global leader in cloud-based hospitality business intelligence, serving over 55,000 hotels and other hospitality partners.

Transparent aggregates data from more than 35 million listings and aggregates millions of reservations to deliver unique insights into ever-growing vacation rental markets. Covering 4 OTAs and providing solutions for property managers, destinations, hotels, and industry partners, its team has thrived in the industry for a simple reason: They have focused on delivering the best services to our clients to inform their decisions with best-quality short-term rental data.

During our upcoming conference about how to pick your vacation rental software and tech vendors, we’ll look at how to select vacation rental data providers. Make sure to register now for free.

Share:

Facebook
Twitter
Pinterest
LinkedIn
Rental Scale-Up

Thibault is the founder of Rental Scale-Up. He owns vacation rentals in St. Barths and Bali. He also leads innovative projects for companies within the vacation rental industry. Feel free to reach out to Thibaut Masson on Linkedin.

scaler

Table of Contents

Dear Short-Term Rental Industry Member, Join Our Scalers Network

Our Mission

We bring together short-term rental industry members to create valuable business and personal relationships. With the support of vetted peers, you can deliver on your next individual project goals faster, work in private groups to share doubts and successes, and become a new voice that shapes the conversation about our industry.

Whether you are a property manager, an owner, an industry vendor, a listing site operator, an investor, or a consultant, you can become a member of our Rental Scale-Up family.  As property managers and industry vendors may not have the same needs, some of our activities work by affinity groups. For instance, we have one version of the mastermind group sessions reserved for property managers and owners, and another one for vendors and listing sites. This way, you get feedback from peers who understand your pains and can get you faster to getting results.

1. Action, Transformation & Results

  • Mastermind Group for Property Managers & Owners: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask a Property Manager: Hosts, owners and property managers benefit from the experience of a successful property manager. (1 per month)
  • Groupwork: Report of the month co-creationA group of Scalers volunteer to write a report on the topic of the month. The result is published on RentalScaleUp.com, with full credits to each participants. (1 per month)
  • Mastermind Group for Industry Vendors & Listing Site Operators: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask an Expert Anything (for vendors and listing sites): An outside expert (e.g. a copywriter) shares their experience on a topic in an Ask Me Anything (1 per month)

2. News & Live Discussions

  • Investment & Deals  Discussion: Thibault and an M&A specialist/VC go over recent deals, M&A, investment rounds. Live, monthly.
  • Curated news: Save time. We read the news for you, curate the articles, and add our exclusive comments (weekly, in the Network Newsletter)
  • US Trends & Data Discussion: We analyze AirDNA’s latest report on US trends and zoom in on key markets (e.g. urban vs vacation rental markets).  Network members share what they see in the markets. Live, monthly.
  • Monthly Live online conference: Every month, our Network deep dives into a topic that is crucial to the short-term rental industry. 3 experts share their insights, best practices and answer your questions live.
  • European Trends & Data Discussion: We analyze AirDNA’s latest report on European trends and zoom in on key markets (e.g. UK, France, Italy, Spain).  Network members share what they see in the markets. Live, monthly.
  • Weekly Teardown with Thibault: Rental Scale-Up founder tears down one business news, every week, live.  Networker members share their views. No filter.

3. Facilitated Networking

  • Networking Booster: Meet new business partners and improve your networking game at an online event. Our team facilitates the event to make it easy for you to connect with your peers. (monthly)
  • Business Profile: Each new Scaler gets their profile featured in a dedicated article on RentalScaleUp.com. Get more visibility and authority.
  • In-Person Meetups: We meet in real life, either during a large vacation rental conference or in a city of our choice (quarterly)
  • Job Offers: Network members can not only see job offers but also post theirs. If desired, job offers can be extended to all Rental Scale-Up readers (free and paid).

4. Deals on industry software and products

  • Get Discounts: Enjoy exclusive deals brought to you by fellow Network members. Only in our Deals section. Monthly.
  • Offer Deals and Discounts: Network members may offer exclusive deals to fellow members, from discounts on stays at their properties to lifetime deals on vacation rental software. Only in our Deals section. Monthly.

Ready to join right now?

Scalers comes in 3 levels:

  • Scalers Insights, the limited, content-only version of the network. Great those who just want to get the insights but have less time for business transformation.
  • Scalers Network: Transform your business and get results. Get more things done. You get support, accountability, networking, training, and investment opportunities
  • Scalers Network+ : Avoid the hassle of quarterly payments and pick an annual membership. Qualify for bonuses good for your business (e.g. lead generation)

Not quite ready? Sign up for our free newsletter

Weekly insights straight into your email inbox.

On Key

Related Posts

airbnb 2022 summer release update

Airbnb 2022 Summer update release

On May 11, Airbnb will release its 2022 Summer update. Here’s what we can expect from it, as hinted by Brian Chesky, the company’s CEO and guessed by our Rental

Actionable insights

Take the Right Decisions for Your Rental Business thanks to our Weekly Industry Brief.

Exclusive newsletter for rental entrepreneurs.