vacation rental conference

My Obsession: Generating leads for my vacation rental business

vacation rental software
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

Are you one of them? Are you one of these vacation rental owners want to be free? Free from listing sites such as HomeAway and Flipkey? My own goal is more about knowing how to better use any of these tools, before ditching any, but this is another topic.
For most of these “freedom fighters”, it means building their own websites. Heck, even some Airbnb hosts are busy building theirs. It is not just vacation rental owners with luxury villas.
Now, the two main questions on these people’s minds are:

  • How do you get traffic?
  • How do you turn this traffic into booking inquiries?

I know the feeling. Men think about sex every 7 seconds. I think about booking conversion slightly less than that. I think about it several times a week. OK, I think about it every day since June 2015, when I launched the website for Bulung Daya, my Bali beach retreat.
Just like most people, I’ve dabbled with a lot of things to vacation rental leads: Facebook pages, Google+ Pages, Guest Blogging, Twitter accounts, Pinterest boards, Youtube videos, Paid Article, Instagram photos, Google Ads, Blogs, Newsletters, etc.
I took actions, but a bit randomly. Whenever a thing new object was coming in front of me, I was compulsively trying it. With few results. True, I got quite a few big, nice direct bookings from my own sites. But Airbnb, Homeaway and Flipkey helped a lot on the way.
My findings are not earth-shaking. They hold within one French proverb:

« Qui trop embrasse mal étreint »

« Those who kiss too many people end up with few people in their arms », as we say in French. About 2 months ago, I started measuring my efforts. To see what was working. And what was not working. To do more of a what was working. And to stop doing what was not.
How? First, I give 1 goal and 1 goal only to all my marketing efforts: Focusing on prospects, on people who have shown an interest in staying in either Bali or St Barths (Where my vacation rental properties are located).
How? By inviting them to download a free guide about St Barths, for example. On the marketing channels where I was spending the most effort, I started directing people to such a landing page. Sadly, my beloved Twitter, where I was spending lots of time and where I had attracted more than 1,000 followers for my St Barths site was not producing much result.
However, Instagram, which I had not really taking seriously, was sending me 15 leads per week. Wow!
Finally, I had a slight idea of what to do.

What made change my way of thinking: Stopping and Listening (to podcasts).

I have some traffic, how to make the most of it?
– I’ve been listening to podcasts like ConversionCast by Leadpages, John McIntire
– I’ve learned to use better mousetraps, with tools like LeadPages (again) and SumoMe
– I’ve realized that I am not the only one obsessing about generating enquiries on my own, outside of the big listing site. For instance, there is such a topic in a famous vacation rental forum, Matt Landau’s Inner Circle.
– People like Alan Egan are launching classes on how to build websites.

2022 vacation rental conference


Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Rental Scale-Up

Thibault is the founder of Rental Scale-Up. He owns vacation rentals in St. Barths and Bali. He also leads innovative projects for companies within the vacation rental industry. Feel free to reach out to Thibaut Masson on Linkedin.

Winter Resort Website Medium Rectangle Ad

Table of Contents

Dear Short-Term Rental Industry Member, Join Our Scalers Network

Our Mission

We bring together short-term rental industry members to create valuable business and personal relationships. With the support of vetted peers, you can deliver on your next individual project goals faster, work in private groups to share doubts and successes, and become a new voice that shapes the conversation about our industry.

Whether you are a property manager, an owner, an industry vendor, a listing site operator, an investor, or a consultant, you can become a member of our Rental Scale-Up family.  As property managers and industry vendors may not have the same needs, some of our activities work by affinity groups. For instance, we have one version of the mastermind group sessions reserved for property managers and owners, and another one for vendors and listing sites. This way, you get feedback from peers who understand your pains and can get you faster to getting results.

1. Action, Transformation & Results

  • Mastermind Group for Property Managers & Owners: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask a Property Manager: Hosts, owners and property managers benefit from the experience of a successful property manager. (1 per month)
  • Groupwork: Report of the month co-creationA group of Scalers volunteer to write a report on the topic of the month. The result is published on RentalScaleUp.com, with full credits to each participants. (1 per month)
  • Mastermind Group for Industry Vendors & Listing Site Operators: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask an Expert Anything (for vendors and listing sites): An outside expert (e.g. a copywriter) shares their experience on a topic in an Ask Me Anything (1 per month)

2. News & Live Discussions

  • Investment & Deals  Discussion: Thibault and an M&A specialist/VC go over recent deals, M&A, investment rounds. Live, monthly.
  • Curated news: Save time. We read the news for you, curate the articles, and add our exclusive comments (weekly, in the Network Newsletter)
  • US Trends & Data Discussion: We analyze AirDNA’s latest report on US trends and zoom in on key markets (e.g. urban vs vacation rental markets).  Network members share what they see in the markets. Live, monthly.
  • Monthly Live online conference: Every month, our Network deep dives into a topic that is crucial to the short-term rental industry. 3 experts share their insights, best practices and answer your questions live.
  • European Trends & Data Discussion: We analyze AirDNA’s latest report on European trends and zoom in on key markets (e.g. UK, France, Italy, Spain).  Network members share what they see in the markets. Live, monthly.
  • Weekly Teardown with Thibault: Rental Scale-Up founder tears down one business news, every week, live.  Networker members share their views. No filter.

3. Facilitated Networking

  • Networking Booster: Meet new business partners and improve your networking game at an online event. Our team facilitates the event to make it easy for you to connect with your peers. (monthly)
  • Business Profile: Each new Scaler gets their profile featured in a dedicated article on RentalScaleUp.com. Get more visibility and authority.
  • In-Person Meetups: We meet in real life, either during a large vacation rental conference or in a city of our choice (quarterly)
  • Job Offers: Network members can not only see job offers but also post theirs. If desired, job offers can be extended to all Rental Scale-Up readers (free and paid).

4. Deals on industry software and products

  • Get Discounts: Enjoy exclusive deals brought to you by fellow Network members. Only in our Deals section. Monthly.
  • Offer Deals and Discounts: Network members may offer exclusive deals to fellow members, from discounts on stays at their properties to lifetime deals on vacation rental software. Only in our Deals section. Monthly.

Ready to join right now?

Scalers comes in 3 levels:

  • Scalers Insights, the limited, content-only version of the network. Great those who just want to get the insights but have less time for business transformation.
  • Scalers Network: Transform your business and get results. Get more things done. You get support, accountability, networking, training, and investment opportunities
  • Scalers Network+ : Avoid the hassle of quarterly payments and pick an annual membership. Qualify for bonuses good for your business (e.g. lead generation)

Not quite ready? Sign up for our free newsletter

Weekly insights straight into your email inbox.

On Key

Related Posts

Actionable insights

Take the Right Decisions for Your Rental Business thanks to our Weekly Industry Brief.

Exclusive newsletter for rental entrepreneurs.