Thibault Masson

booking.yeah doesn’t work, but Booking doubles down for Super Bowl 2023 with Melissa McCarthy
For the second year, Booking.com is releasing a Super Bowl ad. In 2022, its ad featured Idris Elba and relaunched ...

ChatGPT Prompts for Vacation Rental Managers: Combine content, SEO, and formatting
We’ve already covered how vacation rental managers can leverage A.I .text-generators for travel and tourism. As the weeks go by, ...

Short Term Rental Operators Leverage Sustainability Badges to Maximize Clicks and Bookings
The Pursuit of Sustainability: Accommodations and Travelers Show Interest Booking.com’s research reveals an appetite for sustainability on both the traveler ...

Airbnb, Booking, Expedia, and Tripadvisor Join Forces to Showcase Historical Rise of European Short-Term Rental Markets
Airbnb, Booking, Expedia, and Tripadvisor have teamed up with the European Union to provide exclusive monthly statistics on short-term accommodation ...

Evaluating the Evidence: A Closer Look at Data Provided by Airbnb on New Hosts’ Success
Airbnb’s recent “Airbnb It” advertising campaign has been designed to convince more people to become hosts on their platform. The ...

2023 Airbnb Commercials: Occasional hosts, airbnb it and get paid!
Over a decade ago, Airbnb’s first hosts were early adopters eager to be the first to join the Airbnb network. ...

Airbnb 2023 strategy playbook
What will Airbnb’s strategy be in 2023? We’ll first look at what Airbnb could take from 2022 and carry over ...

Airbnb tells EU also to include Google Travel in upcoming European short-term rental regulations
When responding to the EU’s plan for continent-wide regulations and data-sharing duties for short-term rental platforms, Airbnb asked the Commission ...

Airbnb’s big stick: 4,000 hosts suspended for discrimination, 340,000 guest bookings blocked on New Year’s Eve
When a big company runs an international platform, it must ensure that users are treated fairly and not subject to ...

HomeToGo Modes launching in 2023
On December 20, 2022, HomeToGo‘s CEO Patrick Andrae announced the upcoming launch of HomeToGo Modes. The company says that is ...

How to predict short-term rental demand 2023
As a short-term rental pro, you do not want to miss out on future demand peaks: You risk getting bookings ...

Will the U.S. vacation rental industry peak in 2023?
“Trees Don’t Grow to the Sky” is a popular German proverb. In the US, will 2023 be the year when ...

Vacation rental pros depend less on Airbnb as they grow; PMS and dynamic pricing key to tech stack
Hostfully, a provider of property management software and guest guidebooks for the short-term rental industry, has released the 2022 edition ...

E.U.: VAT added to all STR stays, collected by Airbnb and other platforms. +20% on stays by 2025?
The European Commission’s proposal clarifies definitively that the short-term rental of accommodation is not exempt from VAT (value-added tax) in ...

Soaring energy costs push vacation rental owners and property managers to act on sustainability (but many think that traveler behavior is too hard to change)
Short-term rental managers are taking action to save on energy costs and thus help with environmental issues. Surprisingly, property owners ...

How vacation rental managers can leverage AI text generators for travel and tourism
How can artificial intelligence help vacation rental managers and Airbnb hosts save time and achieve better results? On Rental Scale-Up, ...

The Airbnb-friendly marketplace lets renters can find a place to live and then airbnb it part-time (i.e., the Airbnb Resident Hosting program)
Airbnb has launched a marketplace of Airbnb-friendly apartments in 175 buildings in 25+ markets across the US. This is not ...

Airbnb Setup: How the company wants to help millions of new hosts “Airbnb it”
Airbnb wants people to do more than consider listing their place on its platform. The company wants to actively help ...

Airbnb alternatives for hosts: News round-up for Vrbo, Hopper Homes, and Booking.com
Vrbo (Expedia Group), Hopper, and Booking.com (Booking Holdings) have recently disclosed business and financial data. We’ve collected the most interesting ...

#AirbnBUST: Will Airbnb’s 2022 Winter Release aggravate hosts’ fears about oversupply?
Is the #Airbnbust upon us? Is it even a real thing? While Airbnb has reported in Q3 2022 its strongest ...