Marketing
Discover effective marketing strategies for short-term rentals and best practices to grow your vacation rental business. This category offers vacation rental managers and short-term rental managers valuable insights into email marketing, channel marketing, and creating a comprehensive marketing plan for rental properties. From case studies and new tools to creative rental marketing ideas, explore strategies to increase bookings, attract guests, and strengthen your brand.
Are You Listing a Property or Solving a Problem? The Reality of AI Short-Term Rental Marketing
TL;DR- AI is fundamentally changing how guests discover and book stays. Instead of searching for inventory (like "3 bedrooms"), travelers are using conversational AI to find specific outcomes based on the "Jobs-to-be-Done" framework. Lake.com CEO David Ciccarelli highlights that AI tools in "Agent Mode" now act as autonomous travel assistants, scraping direct websites and OTAs to compare amenities, pricing, and cancellation policies. To stay visible, property managers must shift from selling physical features to solving guest problems, ensuring all listing data is machine-readable for these new AI agents.
Spain to Remove 86,000 Listings, Airbnb Reveals Early FIFA World Cup Trends, and Key Data parters with BookingsCloud
TL;DR- Spain is stepping up enforcement on short-term rentals, ordering 86,000 listings to be taken down for non-compliance with its STR registry. Meanwhile, Airbnb has shared early FIFA World Cup 2026 trends—families, groups, and international travelers are leading demand. Cities are seeing extended trip interest. Key Data and BookingsCloud have partnered to help property managers turn real-time market data into automated direct booking ad campaigns.
What the Data Says (and What the Experts Do) to Keep Occupancy Strong in Shoulder Season
The summer rush is over, and for property managers, that usually means one thing: the shoulder season slowdown. But in ...
Airbnb vs. Vrbo Ads: Nick Saban Spot Benched After Complaint, Billboard Stays
Vrbo’s “host-free” campaign — from Nick Saban commercials to high-profile billboards — made waves for its cheeky positioning against Airbnb. ...
Latest Vrbo Commercials Focus on Host-Free Stays and More—What’s New This Time?
In the cutthroat world of short-term rentals, advertising does more than just get a brand noticed; it shapes how travelers ...
Seizing the $60 Billion Goldmine: Niche Marketing’s Power in Short-Term Rentals
A market that’s not just lucrative, but also vastly unexplored, valued at a staggering $60 billion? This isn’t just a ...
How to increase direct bookings with WhatsApp and Instagram
As a Scaler’s Network member, we spoke to property manager Daniela Derin about how Skol Apartments Marbella uses Instagram, Facebook, ...
Your action plan for #BookDirect Day 2022 (with Mark Simpson)
On February 2, 2022, take part in the #BookDirect movement to encourage travelers to book directly with you and your ...
From Vrbo to Airbnb: New listing, no reviews. How to break the curse of the Cold Start?
You’ve probably experienced this vicious circle: Properties that already have a lot of good reviews rank higher on OTAs (online ...
Instagram Marketing For Your Airbnb & Vacation Rental Business
At the Short Stay Week 2021 vacation rental conference, the Rental Scale-Up team presented how it grows its emailing list ...
