Marketing
Seizing the $60 Billion Goldmine: Niche Marketing’s Power in Short-Term Rentals
Uvika Wahi
A market that’s not just lucrative, but also vastly unexplored, valued at a staggering $60 billion? This isn’t just a ...
How to increase direct bookings with WhatsApp and Instagram
Lara McComish
As a Scaler’s Network member, we spoke to property manager Daniela Derin about how Skol Apartments Marbella uses Instagram, Facebook, ...
Your action plan for #BookDirect Day 2022 (with Mark Simpson)
Thibault Masson
On February 2, 2022, take part in the #BookDirect movement to encourage travelers to book directly with you and your ...
From Vrbo to Airbnb: New listing, no reviews. How to break the curse of the Cold Start?
Thibault Masson
You’ve probably experienced this vicious circle: Properties that already have a lot of good reviews rank higher on OTAs (online ...
Instagram Marketing For Your Airbnb & Vacation Rental Business
Thibault Masson
At the Short Stay Week 2021 vacation rental conference, the Rental Scale-Up team presented how it grows its emailing list ...
