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Thibault is the founder of Rental Scale-Up. He owns vacation rentals in St. Barths and Bali. He also leads innovative projects for companies within the vacation rental industry. Feel free to reach out to Thibaut Masson on Linkedin.

VITUR Summit and Sustonica Team Up for a Greener Vacation Rental Industry

vitur summit sustonica

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For local inhabitants and businesses, the disaster is also economic. Florida is a big travel market. With great beaches and world-famous attractions such as Walt Disney World and Universal Studios, the state attracts many families who book a vacation rental for their stay. Cities like Orlando and Kissimmee usually rank high in market size for vacation rental revenues.

The VITUR Summit, a leading vacation rental industry conference, is making waves by introducing a unique and eco-friendly feature within its exhibition space: the VITUR Sustainable Living Experience. This initiative, held in partnership with Sustonica, aims to promote sustainable practices within the vacation rental sector, showcasing environmentally conscious solutions for both property owners and guests. Thibault from Rental Scale-Up recently had the opportunity to interview Vanessa de Souza Lage, CEO of Sustonica, to discuss this groundbreaking collaboration. The video interview can be found embedded within this article.

VITUR Sustainable Living Experience: A Model for Sustainable Vacation Rentals

sustainability vacation rentals

The VITUR Sustainable Living Experience is an innovative showcase apartment, designed by Kave Homes and built within Malaga’s Convention Center, that demonstrates the potential for sustainability in the vacation rental industry. This fully-equipped model apartment features a range of eco-friendly solutions, such as tap water filtering devices, occupancy sensors, digital guidebooks, microplastic-free toiletries, and eco-friendly towels and linens. The goal is to inspire short-term rental owners and managers to adopt these sustainable practices and improve their property’s environmental impact.

sustainability vacation rentals

Sustonica’s Partnership and Support

Sustonica, a pioneer in sustainability validation for vacation rentals, supports the VITUR Sustainable Living Experience by providing a framework for property owners and managers to follow. Their standards are based on 10 of the United Nations Sustainable Development Goals, ensuring a comprehensive approach to reducing the environmental impact of the vacation rental industry.

The Importance of Sustainability in the Vacation Rental Industry

Embracing a People, Planet, Profit strategy for vacation rental businesses offers numerous benefits. These include increased bookings, lower costs, owner retention, investor satisfaction, regulatory compliance, and employee engagement. Additionally, it helps to reduce the environmental impact of the tourism industry. With more travelers seeking green vacation rentals, sustainable practices are becoming essential for success in the vacation rental market.

sustainability vacation rentals

Conclusion and Call to Action

The VITUR Summit and the VITUR Sustainable Living Experience present a unique opportunity for industry professionals to explore sustainable solutions and learn how they can make a positive impact on the environment. Join us at the VITUR Summit, where you can experience the VITUR Sustainable Living Experience firsthand and discover the latest innovations in sustainable vacation rentals.

Related Articles: Exploring Sustainability in the Vacation Rental Industry

For more insights into the growing importance of sustainability in the vacation rental industry, we encourage you to check out these related articles on our website:

  1. Soaring energy costs push vacation rental owners and property managers to act on sustainability (but many think that traveler behavior is too hard to change). Discover how rising energy costs are driving short-term rental managers to take action on sustainability and learn about real-life examples of change happening in the industry.
  2. EnviroRental: A sustainability resource designed with short-term rental businesses in mind. Explore EnviroRental, a free one-stop-shop resource filled with sustainable actions and opportunities specifically tailored for short-term rentals, created by industry sustainability advocate and Casal dei Fichi owner Bob Garner.
  3. Short-Term Rental Operators Leverage Sustainability Badges to Maximize Clicks and Bookings .Find out how short-term rental listings with eco-friendly and sustainability badges tend to have more clicks and bookings, and learn about the increasing interest in sustainability among travelers and accommodation providers.

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