Rex Brown

Short term rental clampdown in Sydney
If any further evidence is needed of my view that the industry is expanding so fast that things break, here ...

The OTAs compared – Airbnb vs Homeaway vs Booking.com vs Tripadvisor
In a previous article I showed how Airbnb has dominated growth of property supply in the VR industry. However there ...

How STANDING OUT brings you bookings
As the inexorable growth of Airbnb floods more and more owners into the market, the competition for Vacation Rental owners ...

The domination of Airbnb
Looking back over the last few years since I wrote the first Holiday Rental Mastery stories, it is clear that ...

We are back – after 3 disasters
There has been a gap of 2 years in our stories for readers, but we are back! It has been, let’s ...

Disaster Planning – a precautionary tale
You think it will never happen to you, but when it does, your rental world can change forever. Ours was ...

How to use email marketing to increase repeat visits
In a previous article, I explained that small vacation rental owners can use email marketing to future proof their business ...

Future proofing your vacation rental
As we start the year, it is a good time to be aware of a looming threat to your vacation ...

Its a cleaning business
I had to make a difficult decision recently when I fired a good cleaner. She cleaned my rental till it ...

Rental tragedies repeating – the psychology of feedback
Sometimes as Vacation Rental owners, we blindly repeat the same little tragedy without realising it. This is vividly illustrated by ...

Have you made yourself free of your rental business?
Have you made yourself free? In August I had a horrible experience. With no prior warning, a friend my age who ...

How to target a customer niche – the dog owner example
To succeed with a target customer niche, you need to specialise and serve those customers really well. This hit home ...

Google trends – threats and opportunities for VR owners
Do you wonder what Google is up to that will affect us in the vacation rental industry? This year I ...

Choosing where to advertise your vacation rental – Do you ignore the obvious?
It is said that the difference between successful and unsuccessful people is that the successful grasp the obvious opportunities in ...

The astonishing growth of Airbnb – its impact on vacation rentals
This is the most significant post I’ve done to date. It has far reaching insights into Airbnb and its explosive ...

More holiday rental bookings – the magical sound alert
Enquiry Alerts It is well known that a fast response to customers is going to convert more e-mail enquiries into ...

The powerful enquiry SMS sound alert – How To Do It
In an separate article, More holiday rental bookings – the magical sound alert, I explained how an automated alert can ...

Setting Simple Email Alerts – How To Do It
In an earlier post More holiday rental bookings – the magical sound alert, I explained it can be useful to ...

Fully booked? I laughed when the sceptic called me a bull tish artist.
The top line of the Holiday Rental Mastery website asks: “Are you a fully booked rental owner?” Several rental owners ...

How I Converted 60% of My Enquiries to Bookings
I am constantly experimenting with new ways of running my holiday rental. It drives my partner crazy! I nearly fell ...