vintory banner

Hottest U.S. vacation rental trends for summer 2021


It is no secret that traditional vacation rental markets (coastal, mountain, and rural) are booming in the US for summer 2021. HomeToGo and Airdna have published a data-rich report on the matter. Yet, at Rental Scale-Up, we wanted to dig a bit deeper, as we noticed intriguing patterns around the return of urban travel in major coastal cities, the rise in ADR pointing to a preference for large vacation rentals, and long stays still representing a high share of summer bookings. We sat down with Rachel Tabellion, HomeToGo’s Head of Sales, to get more data and facts behind these trends.

Watch the video to hear Rachel uncover the reasons behind some of the biggest trends for this summer.

Video: HomeToGo’s Rachel Tabellion on the most intriguing US summer booking trends

Questions we asked to HomeToGo, about their business, the data, and the most striking patterns

HomeToGo started out as a meta-search engine. It now bills itself as “the fastest-growing channel for property managers”. Can property managers list directly with you? What’s behind this pivot?

You’ve released with Airdna a data report about the US 2021 vacation rental market trends. How big is the US market for Hometogo?

hometogo vacation rental market data

It is no secret that sea, mountain, and rural destinations will be doing well in summer 2021. Your data supports that. Let’s talk about one good surprise: You share some good news for urban markets: For instance, Miami is pacing 36% higher compared to the same Fourth of July period in 2019 be true. How fast is urban demand coming back in the US?

US vacation rental market trends summer 2021

Airbnb’s CEO, Brian Chesky, says that ADR (average daily rate) and booking values are higher than in 2019, as Americans are traveling in larger groups (e.g. whole families), booking larger properties, and in more expensive markets. How does your report confirm or contradict his perception of the trends?

In 2020, the highest share of long stays in overall bookings was supposed to be a statistical fluke: As no one was booking weekends, all the demand that was left was basically from people social-distancing for weeks in vacation rentals. Yet, it looks like 2021 will also see a fair share of long stays. Why do think so? Is it because US travelers have a lot of unused vacation days, for instance? What should property managers do to benefit from this trend?

To download the complete report, head here.


Rental Scale-Up

Thibault is the founder of Rental Scale-Up. He owns vacation rentals in St. Barths and Bali. He also leads innovative projects for companies within the vacation rental industry. Feel free to reach out to Thibaut Masson on Linkedin.


Table of Contents

Dear Short-Term Rental Industry Member, Join Our Scalers Network

Our Mission

We bring together short-term rental industry members to create valuable business and personal relationships. With the support of vetted peers, you can deliver on your next individual project goals faster, work in private groups to share doubts and successes, and become a new voice that shapes the conversation about our industry.

Whether you are a property manager, an owner, an industry vendor, a listing site operator, an investor, or a consultant, you can become a member of our Rental Scale-Up family.  As property managers and industry vendors may not have the same needs, some of our activities work by affinity groups. For instance, we have one version of the mastermind group sessions reserved for property managers and owners, and another one for vendors and listing sites. This way, you get feedback from peers who understand your pains and can get you faster to getting results.

1. Action, Transformation & Results

  • Mastermind Group for Property Managers & Owners: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask a Property Manager: Hosts, owners and property managers benefit from the experience of a successful property manager. (1 per month)
  • Groupwork: Report of the month co-creationA group of Scalers volunteer to write a report on the topic of the month. The result is published on RentalScaleUp.com, with full credits to each participants. (1 per month)
  • Mastermind Group for Industry Vendors & Listing Site Operators: A mastermind group is a group of peers who meet to give each other advice and support. Facilitated by Rental Scale-Up. One session every 2 weeks with your group for a least 3 months.
  • Ask an Expert Anything (for vendors and listing sites): An outside expert (e.g. a copywriter) shares their experience on a topic in an Ask Me Anything (1 per month)

2. News & Live Discussions

  • Investment & Deals  Discussion: Thibault and an M&A specialist/VC go over recent deals, M&A, investment rounds. Live, monthly.
  • Curated news: Save time. We read the news for you, curate the articles, and add our exclusive comments (weekly, in the Network Newsletter)
  • US Trends & Data Discussion: We analyze AirDNA’s latest report on US trends and zoom in on key markets (e.g. urban vs vacation rental markets).  Network members share what they see in the markets. Live, monthly.
  • Monthly Live online conference: Every month, our Network deep dives into a topic that is crucial to the short-term rental industry. 3 experts share their insights, best practices and answer your questions live.
  • European Trends & Data Discussion: We analyze AirDNA’s latest report on European trends and zoom in on key markets (e.g. UK, France, Italy, Spain).  Network members share what they see in the markets. Live, monthly.
  • Weekly Teardown with Thibault: Rental Scale-Up founder tears down one business news, every week, live.  Networker members share their views. No filter.

3. Facilitated Networking

  • Networking Booster: Meet new business partners and improve your networking game at an online event. Our team facilitates the event to make it easy for you to connect with your peers. (monthly)
  • Business Profile: Each new Scaler gets their profile featured in a dedicated article on RentalScaleUp.com. Get more visibility and authority.
  • In-Person Meetups: We meet in real life, either during a large vacation rental conference or in a city of our choice (quarterly)
  • Job Offers: Network members can not only see job offers but also post theirs. If desired, job offers can be extended to all Rental Scale-Up readers (free and paid).

4. Deals on industry software and products

  • Get Discounts: Enjoy exclusive deals brought to you by fellow Network members. Only in our Deals section. Monthly.
  • Offer Deals and Discounts: Network members may offer exclusive deals to fellow members, from discounts on stays at their properties to lifetime deals on vacation rental software. Only in our Deals section. Monthly.

Ready to join right now?

Scalers comes in 3 levels:

  • Scalers Insights, the limited, content-only version of the network. Great those who just want to get the insights but have less time for business transformation.
  • Scalers Network: Transform your business and get results. Get more things done. You get support, accountability, networking, training, and investment opportunities
  • Scalers Network+ : Avoid the hassle of quarterly payments and pick an annual membership. Qualify for bonuses good for your business (e.g. lead generation)

Not quite ready? Sign up for our free newsletter

Weekly insights straight into your email inbox.

On Key

Related Posts

Actionable insights

Take the Right Decisions for Your Rental Business thanks to our Weekly Industry Brief.

Exclusive newsletter for rental entrepreneurs.