Thibault is the founder of Rental Scale-Up. He owns vacation rentals in St. Barths and Bali. He also leads innovative projects for companies within the vacation rental industry. Feel free to reach out to Thibaut Masson on Linkedin.

booking.yeah doesn’t work, but Booking doubles down for Super Bowl 2023 with Melissa McCarthy

booking.com superbowl 2023



For local inhabitants and businesses, the disaster is also economic. Florida is a big travel market. With great beaches and world-famous attractions such as Walt Disney World and Universal Studios, the state attracts many families who book a vacation rental for their stay. Cities like Orlando and Kissimmee usually rank high in market size for vacation rental revenues.

For the second year, Booking.com is releasing a Super Bowl ad. In 2022, its ad featured Idris Elba and relaunched its old-time “Booking.yeah” slogan. For 2023, the company has chosen Melissa McCarthy as the face of its campaign.

Booking.com wants to become a household name in the US. Over the last two years, its tech and supply teams have been busy crafting a strategic plan for the US, especially for vacation rentals. At the VRMA International conference last October, Booking.com revealed that it had finally rectified issues with its payment offering for vacation rental property managers, as well as beginning to target individual hosts in the US with new features such as a request-to-book option.

With its latest ad, Booking.com demonstrates that through its app customers have access to a variety of accommodations, from hotels to vacation rentals, with the assurance of a fun experience. However, as usual, Booking’s ad is average.

A big issue is that booking.yeah doesn’t work: If you type booking.yeah in a browser, it will not to anywhere. The .yeah domain name does not exist.

The ad comes in multiple versions, among which one about vacation rentals and one about free cancelation starring both Melissa McCarthy and Ben Falcone (her husband).

Somewhere, Anywhere with Melissa McCarthy:

The vacation rental version

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