Industry News
Stay informed on the latest developments in the vacation rental and short-term rental industry. This category provides vacation rental managers and short-term rental managers with news on industry growth, trends, events, and insights into the future of short-term rental property management. From major updates across European markets to professional insights into industry shifts, explore the news shaping the landscape of vacation rentals.
Airbnb’s Q1 2021 data: What if Airbnb’s bet to become more than a travel company was paying off?
In 2014, when Airbnb introduced its new tagline, “Belong anywhere“, the company said it wanted to be a lifestyle brand, ...
Leverage Google Dynamic Search Ads For Your Vacation Rental Business
If you are a vacation rental manager with a large inventory, you probably want to make sure your marketing caters ...
7 things to learn from RedAwning’s plan to make its new owners and managers succeed fast
Competition for supply is heating up among big names in the vacation rental industry. For instance, Airbnb has streamlined its ...
Learn from the experts (it’s not who you think it is)
A how-to guide for multi-property owners Companies must be prepared to change to stay on top. COVID showed us that. It ...
US vacation rental boom favors Vrbo while Booking.com falls short due to lack of inventory.
Both Expedia Group (Vrbo’s parent company) and Booking Holdings (which includes Booking.com) have released their Q1 2021 financial performance. Neither ...
How AI can help you write more attractive property descriptions and reply to guest reviews faster (even negative ones)
The concept of AI-generated content has been around for a while. You may have even seen some clever and witty ...
Vrbo vs Airbnb for hosts: Vrbo claims it is better at generating booking revenues
Vrbo wants to attract hosts that are loyal to Airbnb. We’ve seen it with Vrbo’s Fast Start campaign, where a ...
Top 10 slides from Sonder’s 2021 investor presentation, as company prepares to go public at a $2.2 billion value
How about a sneak peek at Sonder’s 2021 investor slide deck? Sonder basically takes over well-located apartment developments and hotels to ...
Vrbo Premier Host program: Meaning, How to qualify, and who to contact?
While Airbnb’s Superhost program is more famous, Vrbo‘s Premier Host program is worth considering, with its promise of more visibility in search ...
While US vacation rentals are booming, Europe still stuck
Two months after our February article called European holiday rental market 2021 perspectives darker than US, the gap between the ...
How property managers can drive direct bookings through advocacy marketing
A how-to guide for multi-property owners (Part 2 of 2) In part one of this series, I talked about how ...
How Airbnb is capitalizing on the rural vacation rental boom
In North America and in Europe, summer 2021 promises to be one of the best times ever for the owners ...
Live webinars and 1-to-1 host coaching: Airbnb Ambassadors power the “Made possible by hosting” campaign
To attract the “millions more hosts” that Airbnb needs, according to CEO Brian Chesky, Airbnb is ramping up its Ambassador ...
How human touch beats smart technology to get more direct repeat bookings
In my previous two posts, we tackled breaking free from Online Travel Agents (OTAs) and setting up a price strategy. ...
Vacation rental industry M&A (mergers and acquisitions) activity on the rise in 2021
Investors are still pouring money into the vacation and short-term rental industry in 2021. While many property management and tech ...
How to list on Google Vacation Rentals, Part 3: Direct connection or connectivity providers?
Unlike with Airbnb, Booking.com, or Vrbo, you cannot just go to a sign-up page and get your vacation rental listed ...
How to list on Google Vacation Rentals, Part 2: Why list with Google?
Getting your vacation rental properties on Google’s Vacation Rentals feature looks very appealing. It promises a new booking source, at ...
How to list on Google Vacation Rentals, Part 1: What does it look like?
Some property managers report getting more than 10% of their bookings from Google’s Vacation Rentals meta-search. In this first article, ...
Email Marketing Tips To Grow Your Direct Bookings: Our Top 10 Strategies
Direct marketing and remarketing are time-tested strategies that have shown consistent results in the travel industry. Collecting customer information to ...
Airbnb Hosting Highlights: Ideas that property managers can steal from Airbnb
When you manage a team, you can motivate your people by giving them positive feedback based on long-term accomplishments, peer ...
