Avatar photo

Written by

Thibault Masson

Thibault Masson is a leading expert in vacation rental revenue management and dynamic pricing strategies. As Head of Product Marketing at PriceLabs and founder of Rental Scale-Up, Thibault empowers hosts and property managers with actionable insights and data-driven solutions. With over a decade managing luxury rentals in Bali and St. Barths, he is a sought-after industry speaker and prolific content creator, making complex topics simple for global audiences.

Connect on LinkedIn

Thibault Masson

airbnb vs booking vs vrbo

Airbnb vs Vrbo vs Booking: Stealing the best from one another (supply, positioning, pricing)

Thibault Masson

Airbnb, Booking, and Vrbo are busy finding ways to take the thunder away from each other. Vrbo wants Airbnb’s supply. ...

european short-term rental initiative

Share your opinion and help the EU simplify short-term regulations

Thibault Masson

Make your voice heard. It is crucial and easy to do. The European Union has plans to simplify short-term rental ...

airbnb host new navigation

What Airbnb’s new Today host tab and price comparison tool with Booking.com say about the company’s priorities

Thibault Masson

Airbnb hosts will have noticed that Airbnb was busy rolling out a new design for its hosting tools, across their ...

airbnb homeaway sonder

Airbnb, Sonder, and HomeAway’s CEOs on 2021 – 2022 vacation rental trends

Thibault Masson

Skift’s Global Forum is one of the most respected travel conferences in the world. It is a great place to ...

hometogo us strategy

HomeToGo’s Bryan Boice on the company’s US strategy

Thibault Masson

HomeToGo, a German-based vacation rental booking channel and meta-search engine, listed on the Frankfurt stock market on September 22, 2021. ...

Europe_Review_Sept2021 (Rental Scale-Up).pptx

Summer 2021: Demand for European holiday rentals crammed into fewer listings and over fewer months

Thibault Masson

AirDNA and Rental Scale-Up are partnering to share and comment on insightful data about European short-term rental market performance moving ...

short stay week

Short Stay Week dates: November 22 – 26 (4 languages, 150 speakers, and 50 workshops)

Thibault Masson

Rental Scale-Up is happy to announce that it is the media partner for the biggest European online conference of the ...

airbnb cleaning fee ridiculous study

Why cleaning fees have increased by more than 33% during the pandemic

Thibault Masson

In May 2021, Airbnb rushed to promise to give full transparency on its cleaning fee, after Twitter and the media ...

étude de marché location saisonnière airbnb

Short-term rental data: Super-seasonal Europe breaking records in July and August, but lagging behind the US

Thibault Masson

During the 2021 edition of the Vacation Rental World Summit, short-term rental data provider AirDNA presented a study of the ...

oliver's travels

Oliver’s Travels founder on growing a leading luxury villa rental company

Thibault Masson

Oliver Bell, the founder of Oliver’s Travels, one of the biggest British villa rental companies, tells Rental Scale-Up how he ...

gites de france strengths weaknesses

What makes Gîtes de France and its network of 48,000 properties a powerful force within the French holiday rental market?

Thibault Masson

If you are French or a Western European traveller, you may have met the word “gîte” before. It is a ...

airbnb guest safety updates

Airbnb Safety updates: New measures around Guest Safety and Party Prevention

Thibault Masson

In recent weeks, Airbnb has released new data and features to increase trust and safety on its platform. First, Airbnb ...

vacation rental cash back booking.com

US vacation rentals: Booking.com spending money on TV, travel credits, and lower partner commissions (late summer push)

Thibault Masson

A few weeks ago, we published a deep-dive into Booking.com’s difficulties with cracking the US vacation rental market, in terms ...

Property management can be a headache – Not with Guesty

Thibault Masson

Complex operational needs that property managers face on a daily basis – from guest communication to task assignment to payment ...

guestready crowdfunding strategy

GuestReady raises €1.5+M in second Seedrs crowdfunding campaign

Thibault Masson

GuestReady, a European property management company, has already raised more than €1.5M ($1.8M) on the equity crowdfunding platform Seedrs, a ...

conference location de vacances conciergerie

Pourquoi participer au Vacation Rental World Summit 2021 en France (à Annecy)

Thibault Masson

L’équipe de Rental Scale-Up a le plaisir de vous inviter à nous rejoindre à l’édition 2021 du Vacation Rental World ...

1._Supply-best-airbnb-pricing-tool

Case study: How DPGO wants to shake up the STR dynamic pricing market

Thibault Masson

For a long time, the list of short-term rental dynamic pricing vendors was rather stable, with BeyondPricing and PriceLabs leading ...

airbnb multifamily friendly buildings home sharing (3)

Airbnb MultiFamily Home Sharing Redux: Will the RealPage Migo partnership fare better than Niido and Pillow in the quest to create Airbnb-friendly buildings?

Thibault Masson

As we mentioned in our article about long stays, Airbnb is renewing its efforts to capture a slice of the ...

airbnb-long-stays-room-night-evolution

Long stays: Airbnb renews efforts to capture slices of housing, real estate rental, and corporate stay markets. But why are room nights flat?

Thibault Masson

Since the onset of the pandemic, Airbnb had claimed that people were not just traveling, but also living and working ...

gross-booking-value-airbnb-vs-booking

Q2 2021 Airbnb earnings: A unique moment in time when it closed in on giant OTAs like Booking?

Thibault Masson

Last week, Airbnb released its commercial and financial results for the second quarter (Q2) of 2021. We’ll look at the ...