Avatar photo

Written by

Thibault Masson

Thibault Masson is a leading expert in vacation rental revenue management and dynamic pricing strategies. As Head of Product Marketing at PriceLabs and founder of Rental Scale-Up, Thibault empowers hosts and property managers with actionable insights and data-driven solutions. With over a decade managing luxury rentals in Bali and St. Barths, he is a sought-after industry speaker and prolific content creator, making complex topics simple for global audiences.

Connect on LinkedIn

Thibault Masson

EUROPEAN MARKET DATA

Summer 2021 Holiday rental market trends (Airbnb, Transparent)

Thibault Masson

In Europe, the surge in short-term rental bookings has arrived. Yet, data shows that the US started riding this wave ...

airbnb May 24 special announcement

The 4 pillars of Airbnb’s 2021 Strategy

Thibault Masson

On May 24, Airbnb announced its most comprehensive update to its service in 12 years. The company unveiled a simpler ...

airbnb-Q1-2021-financial-and-business-data-1

Airbnb’s Q1 2021 data: What if Airbnb’s bet to become more than a travel company was paying off?

Thibault Masson

In 2014, when Airbnb introduced its new tagline, “Belong anywhere“, the company said it wanted to be a lifestyle brand, ...

airbnb May 24 special announcement

Airbnb’s May 24, 2021 Special announcement: Takeaways + 103 new features

Thibault Masson

On May 24, Airbnb announced its most comprehensive update to its service in 12 years. The company promises to unveil ...

redawning vacation rentals

7 things to learn from RedAwning’s plan to make its new owners and managers succeed fast

Thibault Masson

Competition for supply is heating up among big names in the vacation rental industry. For instance, Airbnb has streamlined its ...

US vacation rental boom

US vacation rental boom favors Vrbo while Booking.com falls short due to lack of inventory.

Thibault Masson

Both Expedia Group (Vrbo’s parent company) and Booking Holdings (which includes Booking.com) have released their Q1 2021 financial performance. Neither ...

Conversion-Review-Responder-Jarvis-for-Airbnb-hosts-1

How AI can help you write more attractive property descriptions and reply to guest reviews faster (even negative ones)

Thibault Masson

The concept of AI-generated content has been around for a while. You may have even seen some clever and witty ...

Vrbo vs Airbnb for hosts: Vrbo claims it is better at generating booking revenues

Thibault Masson

Vrbo wants to attract hosts that are loyal to Airbnb. We’ve seen it with Vrbo’s Fast Start campaign, where a ...

Sonder 2021 investor presentation deck

Top 10 slides from Sonder’s 2021 investor presentation, as company prepares to go public at a $2.2 billion value

Thibault Masson

How about a sneak peek at Sonder’s 2021 investor slide deck? Sonder basically takes over well-located apartment developments and hotels to ...

Vrbo Premier Host program: Meaning, How to qualify, and who to contact?

Thibault Masson

While Airbnb’s Superhost program is more famous, Vrbo‘s Premier Host program is worth considering, with its promise of more visibility in search ...

While US vacation rentals are booming, Europe still stuck

Thibault Masson

Two months after our February article called European holiday rental market 2021 perspectives darker than US, the gap between the ...

How Airbnb is capitalizing on the rural vacation rental boom

Thibault Masson

In North America and in Europe, summer 2021 promises to be one of the best times ever for the owners ...

intro-to-hosting-on-Airbnb-webinar-a-top-Airbnb-host

Live webinars and 1-to-1 host coaching: Airbnb Ambassadors power the “Made possible by hosting” campaign

Thibault Masson

To attract the “millions more hosts” that Airbnb needs, according to CEO Brian Chesky, Airbnb is ramping up its Ambassador ...

vacation rental merger and acquisitions

Vacation rental industry M&A (mergers and acquisitions) activity on the rise in 2021

Thibault Masson

Investors are still pouring money into the vacation and short-term rental industry in 2021. While many property management and tech ...

google-vacation-rentals-advertising

How to list on Google Vacation Rentals, Part 3: Direct connection or connectivity providers?

Thibault Masson

Unlike with Airbnb, Booking.com, or Vrbo, you cannot just go to a sign-up page and get your vacation rental listed ...

How to list on Google Vacation Rentals, Part 2: Why list with Google?

Thibault Masson

Getting your vacation rental properties on Google’s Vacation Rentals feature looks very appealing. It promises a new booking source, at ...

How-to-Put-a-vacation-rental-property-on-Google-Maps-

How to list on Google Vacation Rentals, Part 1: What does it look like?

Thibault Masson

Some property managers report getting more than 10% of their bookings from Google’s Vacation Rentals meta-search. In this first article, ...

airbnb hosting highlights star rating

Airbnb Hosting Highlights: Ideas that property managers can steal from Airbnb

Thibault Masson

When you manage a team, you can motivate your people by giving them positive feedback based on long-term accomplishments, peer ...

Vrbo fast start

Vrbo Fast Start, a program to attract Airbnb Superhosts by solving issues common to all new properties

Thibault Masson

The battle for vacation rental supply growth is heating up among the big platforms. We’ve already covered how Airbnb was ...

How permanent are the remarkable changes in Airbnb’s listing numbers?

Thibault Masson

For more than a year now, the COVID-19 pandemic has altered demand patterns across most of the world’s short-term rental ...