Market Data & Pricing
Access the latest short-term rental market data and pricing strategies for the US, EU, UK, and beyond. This category equips vacation rental managers and short-term rental managers with insights on occupancy trends, dynamic pricing optimization, and best practices for setting competitive rates. Learn how to leverage dynamic pricing tools and strategies to maximize revenue and stay ahead in a shifting market.

European STR market: September data boosted by cross-border travel and higher ADRs, yet last-minute bookings still the norm in Q4 2021
In this month’s review, AirDNA looks at short-term rental demand (nights stayed) in Europe, which is still working its way back ...

Does Dynamic Pricing software make you lose control over your business? Beyond answers (Bonus: Why they have a Customer Advisory Board)
Jess Kelso is Director of customer Experience, for Europe, the Middle East, and Africa, at Beyond. In the run-up to the ...

Short Stay Week 2021: Rented.com’s Andrew McConnell on unlocking underutilized inventory
Andrew McConnell is the CEO of Rented.com. In the run-up to the 2021 edition of the Short Stay Week, he ...

Summer 2021: Demand for European holiday rentals crammed into fewer listings and over fewer months
AirDNA and Rental Scale-Up are partnering to share and comment on insightful data about European short-term rental market performance moving ...

Short-term rental data: Super-seasonal Europe breaking records in July and August, but lagging behind the US
During the 2021 edition of the Vacation Rental World Summit, short-term rental data provider AirDNA presented a study of the ...

Beyond: Data-driven solutions that increase vacation rental profitability
Between fluctuating trends and burgeoning markets, vacation rental hosts have begun to recognise the value of making business decisions informed ...

AirDNA: VRWS 2021, Fascinating summer 2021 data, and dynamic pricing integration with Futurestay
AirDNA is one of the sponsors of the upcoming 2021 edition of the Vacation Rental World Summit (VRWS) in Annecy, ...

2021 – 2023 US Short-term rental market trends, according to AirDNA
Short-term rental data provider AirDNA has boldly gone where no industry analyst has gone before by publishing a forecast report ...

Hottest U.S. vacation rental trends for summer 2021
It is no secret that traditional vacation rental markets (coastal, mountain, and rural) are booming in the US for summer ...

Asia-Pacific: SE Asia villa market slumps (-66% in Bali), while Australia booms (+80% in Byron Bay)
While data about the surge in vacation rental bookings in the US abound, fewer reports are available about other regions. ...

Last-minute bookings, when should you drop or raise your price?
Property managers and Revenue Managers are constantly trying to set the prices that will maximize the revenue of each property ...

Summer 2021 Holiday rental market trends (Airbnb, Transparent)
In Europe, the surge in short-term rental bookings has arrived. Yet, data shows that the US started riding this wave ...

While US vacation rentals are booming, Europe still stuck
Two months after our February article called European holiday rental market 2021 perspectives darker than US, the gap between the ...

How permanent are the remarkable changes in Airbnb’s listing numbers?
For more than a year now, the COVID-19 pandemic has altered demand patterns across most of the world’s short-term rental ...

Pricing, forecasting, and benchmarking: Master the two primary sources of competitive data
Competitive data in the short-term rental market provides managers answers to important questions regarding their pricing strategy. This type of ...

New bookings skyrocketed in February in the US but remained depressed in Europe.
For vacation rentals in the US, on average, February was exceptionally bad in terms of the number of nights stayed, ...

Is it spring yet? HomeToGo and Sykes Holiday Cottages data turn positive
As reported in our analysis of the reservation data pulled by Transparent, the UK saw a surge in bookings starting ...

UK holiday rental reservation boom creates optimism for European holiday rental market
Up until mid-February, the situation between the US and European holiday market could not be more contrasted: in the US, ...

European holiday rental market 2021 perspectives darker than US
How is 2021 shaping up for the European holiday rental market? As travel restrictions are very much in place across ...

ART Review: Competitive nightly pricing with Rented’s new pricing tool
A handy tool for vacation rentals is dynamic pricing. Done right, dynamic pricing can help short-term rental owners and managers ...