Thibault Masson

Booking.Yeah Super Bowl commercial with Idris Elba (Booking.com)
Booking.com‘s 2022 Super Bowl ad has been revealed. It can win an award for one of the most sadomasochistic exercises ...

Vrbo Super Bowl commercial: A place for together.
The Vrbo Super Bowl 2022 commercial, called A Place for Together, wants to show that the family-friendly Vrbo vacation rental ...

How to execute a Homeowner Acquisition Campaign (and when to outsource it to experts)
A homeowner acquisition campaign is a marketing strategy employed by vacation rental management companies to attract homeowners who own property ...

How Wil Slickers is building Hospitality.FM as the Spotify of hospitality
Wil Slickers, the host of the Slick Talk podcast, has launched Hospitality.FM, a network of hospitality podcasts. We talked with ...

2022 U.S. Travel Trends According to Booking.com
Travel has become more affordable and accessible than ever, with more and more people choosing to travel worldwide during their ...

2022 US Vacation Rental Trends According to Vrbo
Today’s travelers, vacationers, property owners, and prospective real estate investors find themselves in a churning sea of travel restrictions, unanswered ...

How Hopper Homes plans to compete with Airbnb, Booking.com, and Expedia (2022 update)
Hopper, a fast-growing OTA, has launched Hopper Homes, its product and service offer for the vacation rental home market. Hopper ...

#BookDirect Vendors Unite! The Benefits of Joining Forces to Better Serve the Vacation Rental Industry
The vacation rental industry is booming, and more and more people are choosing to rent out their properties for short-term ...

2022 Holiday Let Industry Trends With Graham Donoghue (CEO, Sykes Holiday Cottages)
Thibault Masson: Graham Donoghue is the CEO of Sykes Holiday Cottages and is one of the biggest property managers in ...

Listify.ai: Vacation rental and Airbnb listing descriptions powered by AI
Can AI-powered tools help property managers do a better and faster job at creating and updating their listings? In an ...

How Nocturne Luxury Villas is consolidating the luxury vacation rental market
Consolidation is hitting the luxury vacation rental market too. While Vacasa and VTrips are busy gobbling up property management companies ...

What #BookDirect Day 2022 can teach you even if you’re loyal to Airbnb and Vrbo
The #BookDirect movement wants vacation rental owners and managers to be independent of third parties like Airbnb, Booking.com Vrbo. But ...

How HospitalityTech entrepreneur Henry Bennett created PropertyCare.com, after YourWelcome (product marketing series)
In our vacation rental tech product marketing series, we interviewed Henry Bennett, the CEO and co-founder of the YourWelcome tablets ...

Product Marketing Case: Property monitoring solution Minut’s market entry into France and Spain
Swedish property monitoring solution Minut is launching in France and Spain as part of its global expansion. In our product ...

How to build and position a vacation rental tech company (with Hostaway CEO Marcus Räder)
Marcus Räder is one of the best-placed persons in the world to talk about building and growing a vacation rental ...

Your action plan for #BookDirect Day 2022 (with Mark Simpson)
On February 2, 2022, take part in the #BookDirect movement to encourage travelers to book directly with you and your ...

7 Ways Booking.com Is Trying to Drive Up Awareness and Consideration for its Short-Term Rentals
Booking.com is trying to drive up awareness and consideration for its short-term rentals. Short-term rental travel has become increasingly popular ...

Brian Chesky is asking you: If Airbnb could launch anything in 2022, what would it be?
This is now a yearly tradition: In the early days of January, Airbnb CEO Brian Chesky turned to Twitter and ...

Why and how to create a home gym at your vacation rental property
Many vacation rental and Airbnb owners are looking for ways to stand apart from the competition. One way is by ...

Most popular 2021 articles: Airbnb commercials, upgrades, and cancellation policies + Vacasa + Sonder
What was popular in 2021 on Rental Scale-Up? Airbnb commercials, investor decks by hospitality businesses raising money (Sonder and Vacasa) ...